Integrated consumer rewards/product placement advertising program

• US 20070162340A1
• Filed: 01/08/2007
• Published: 07/12/2007
• Est. Priority Date: 01/06/2006
• Status: Abandoned Application

• Current Assignee: Joseph J. Spinoso
• Original Assignee: Joseph J. Spinoso
• Inventors: Spinoso, Joseph J.
• Application Number:
  US11/650,884
• Publication Number:
  US 20070162340A1
• Time in Patent Office: Days
• US Class Current: 705/14.140
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0218 based on score
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Various embodiments of systems, methods, devices, and computer software for implementing an integrated consumer rewards/product placement advertising program are provided. One embodiment comprises a product placement advertising method. One such method comprises: associating a media project with a rewards program; providing a product placement advertisement opportunity in the media project to an advertiser; producing and distributing the media project with a product placement advertisement associated with the advertiser; and providing access to the rewards program in exchange for a consumer engaging in a transaction to purchase or view the media project.

Claims

1. A product placement advertising method comprising:

associating a media project with a rewards program;

providing a product placement advertisement opportunity in the media project to an advertiser;

producing and distributing the media project with a product placement advertisement associated with the advertiser; and

providing access to the rewards program in exchange for a consumer engaging in a transaction to purchase or view the media project.

2. The product placement advertising method of claim 1, wherein the rewards program is at least partially implemented via a web site.

3. The product placement advertising method of claim 1, wherein the providing the product placement advertisement opportunity comprises providing the product placement advertisement opportunity in at least partial exchange for receiving a prize from the advertiser to be distributed via the rewards program.

4. The product placement advertising method of claim 3, wherein the prize relates to the product placement advertisement.

5. The product placement advertising method of claim 1, further comprising awarding a prize to the consumer for correctly responding to a question about the product placement advertisement.

6. The product placement advertising method of claim 5, wherein the providing access to the rewards program comprises:

prompting the consumer via a web site to enter a transaction identifier associated with the transaction to purchase or view the media project;

receiving via the web site a user selection;

providing a question to the consumer via the web site if the user selection matches the transaction identifier associated with the transaction, the question relating to the product placement advertisement;

receiving a user answer to the question; and

providing a prize to the consumer if the user answer is correct.

7. The product placement advertising method of claim 6, wherein the providing access to the rewards program involves:

providing the transaction identifier to the consumer at a point of sale; and

validating the transaction identifier via the web site.

8. The product placement advertising method of claim 7, wherein the transaction identifier is provided on at least one of a movie ticket, a sales receipt, and an electronic receipt.

9. The product placement advertising method of claim 1, wherein the rewards program comprises an on-line sweepstakes-type program.

10. A product placement advertising method comprising:

associating a movie containing at least one product placement advertisement with a rewards program;

enabling a consumer to participate in the rewards program in exchange for the consumer engaging in a transaction to purchase or view the movie;

validating the consumer as having engaged in the transaction;

providing to the consumer a question related to the at least one product placement advertisement; and

awarding a prize to the consumer if the question is answered correctly.

11. The product placement advertising method of claim 10, wherein the rewards program comprises an on-line rewards program.

12. The product placement advertising method of claim 10, wherein the validating the consumer comprises:

providing the consumer a transaction identifier at a point of sale associated with the transaction; and

confirming via a web site associated with the rewards program that the transaction identifier is valid.

13. The product placement advertising method of claim 12, wherein the transaction identifier is provided with the transaction.

14. The product placement advertising method of claim 13, wherein the transaction identifier is provided on at least one of a movie ticket, a sales receipt, and an electronic receipt.

15. The product placement advertising method of claim 10, wherein the rewards program comprises an on-line sweepstakes-type program.

16. A computer system for supporting an on-line movie-viewing rewards program, the computer system comprising:

a server configured to communicate with a computer via a communications network;

a participation validation module executable via the server, the participation validation module comprising logic configured to;

prompt a user of the computer to enter a transaction identifier;

receive the transaction identifier; and

determine whether the transaction identifier is associated with an on-line movie-viewing rewards program; and

a rewards program module executable via the server, the rewards program module comprising logic configured to;

if the transaction identifier is associated with the on-line movie-viewing rewards program;

determine a movie corresponding to the transaction identifier, the movie containing a product placement advertisement;

select a question associated with the product placement advertisement;

prompt the user for a response to the question;

receive the response; and

identify the user as a winner of the on-line movie-viewing rewards program if the response is correct.

17. The computer system of claim 16, wherein the logic configured to determine whether the transaction identifier is associated with the on-line movie-viewing rewards program comprises logic configured to compare the transaction identifier to a database of valid identifiers.

18. The computer system of claim 16, further comprising a questions/movie database adapted to store a plurality of questions and corresponding answers associated with a set of product placement advertisements for each participating movie.

19. The computer system of claim 16, further comprising an advertising analytics database and associated engine for managing user responses to the questions and providing data to advertisers.

20. The computer system of claim 19, further comprising an advertiser tracking tool which communicates with the advertising analytics database and associated engine, the advertiser tracking tool being executable via the server and configured to enable advertisers to interactively interface with the analytics database and associated engine.