Computer-implemented method and system for managing keyword bidding prices
First Claim
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1. A computer-implemented method comprising:
- determining a revenue per click value associated with a keyword;
obtaining bidding information associated with the keyword;
obtaining automatic bid controls associated with the keyword; and
automatically generating a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls.
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Abstract
A computer-implemented method and system for managing keyword bidding prices are disclosed. An example system embodiment includes an automatic keyword bidding module, operably coupled with a processor and a memory, operable to determine a revenue per click value associated with a keyword, obtain bidding information associated with the keyword, obtain automatic bid controls associated with the keyword, and automatically generate a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls.
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Citations
24 Claims
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1. A computer-implemented method comprising:
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determining a revenue per click value associated with a keyword; obtaining bidding information associated with the keyword; obtaining automatic bid controls associated with the keyword; and automatically generating a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 19)
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11. An article of manufacture comprising at least one machine readable storage medium having one or more computer programs stored thereon and operable on one or more computing systems to:
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determine a revenue per click value associated with a keyword; obtain bidding information associated with the keyword; obtain automatic bid controls associated with the keyword; and automatically generate a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 20)
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21. A system comprising:
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a processor; a memory coupled to the processor to store information related to keywords; and an automatic keyword bidding module, operably coupled with the processor and the memory, operable to determine a revenue per click value associated with a keyword, obtain bidding information associated with the keyword, obtain automatic bid controls associated with the keyword, and automatically generate a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls. - View Dependent Claims (22, 23, 24)
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Specification