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Computer-implemented method and system for managing keyword bidding prices

  • US 20070162379A1
  • Filed: 09/08/2006
  • Published: 07/12/2007
  • Est. Priority Date: 12/21/2005
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • determining a revenue per click value associated with a keyword;

    obtaining bidding information associated with the keyword;

    obtaining automatic bid controls associated with the keyword; and

    automatically generating a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls.

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