Monetization of multimedia queries
First Claim
1. A computer-implemented method to monetize multimedia queries, the method comprising:
- receiving a query associated with multimedia content;
selecting advertisement information based on terms included in the query;
determining whether to display the advertisement information; and
transmitting one or more multimedia files having the multimedia content.
2 Assignments
0 Petitions
Accused Products
Abstract
A method to monetize multimedia queries is provided. The method includes receiving a multimedia query from a client device. In response, to the multimedia query a collection of thumbnails representing multimedia files is created. Position information for advertisement information is generated based on multimedia content included in the multimedia files. The position information specifies where the advertisement information should be displayed. Accordingly, advertisement information associated with advertisers that pay above a specified threshold is displayed with thumbnails of the multimedia content or with the actual multimedia content.
31 Citations
32 Claims
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1. A computer-implemented method to monetize multimedia queries, the method comprising:
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receiving a query associated with multimedia content; selecting advertisement information based on terms included in the query; determining whether to display the advertisement information; and transmitting one or more multimedia files having the multimedia content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9-20. -20. (canceled)
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21. A graphical user interface to provide multimedia content in response to a multimedia query, the graphical user interface comprising:
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a multimedia section to provide a set of multimedia files related to a query; and an advertisement section to provide advertisement information based on terms included in the query, wherein the advertisement section is separated from the multimedia section and advertisement information is generated based on multimedia content in the set of multimedia files. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method to display advertisements on a client device in response to a multimedia query, the method comprising:
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sending a multimedia query; receiving advertisement information, multimedia files having content matching the multimedia query and position information; utilizing the position information to determine where to locate advertisement information based on the content of the multimedia files; and displaying the received information. - View Dependent Claims (32)
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Specification