System and method for managing a telemarketing campaign

• US 20070162542A1
• Filed: 01/11/2006
• Published: 07/12/2007
• Est. Priority Date: 01/11/2006
• Status: Active Grant

• Current Assignee: CC Serve Corp. (Atlanticus Holdings Corporation)
• Original Assignee: Compucredit Intellectual Property Holdings Corporation II
• Inventors: Fallon, Patrick, Lawrence, Mark, Diaz, Sandy, Hayden, Cynthia
• Granted Patent: US 9,082,125 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and a method for managing a solicitation campaign are disclosed. A solicitor provides a solicitation center with pages of personalized script, which are generated using a first script template. The solicitor receives solicitee responses, analyzes the solicitiee responses, and determines whether to continue the solicitation campaign using the current script template or using a second script template for subsequent solicitations.

Claims

1. A method of managing a telemarketing campaign, the method comprising the steps of:

receiving solicitee responses via a communication link, wherein the solicitee responses include responses by solicitees to a solicitation corresponding to a given script template;

analyzing solicitee responses;

determining whether to use a second script template to generate pages of personalized script based at least in part on the analysis of the solicitee responses;

responsive to determining to use the second script template, using the second script template in the generation of pages of personalized script, wherein the pages of personalized script are generated in response to requests received through the communication link; and

responsive to determining to not use the second script template, using the first script template in the generation of pages of personalized script, wherein the pages of personalized script are generated in response to requests received through the communication link.

2. The method of claim 1, wherein the communication link includes a secure communication link.

3. The method of claim 1, wherein the communication link includes a network employing internet protocols.

4. The method of claim 3, wherein the network includes a virtual private network.

5. The method of claim 1, further including the steps of:

providing statistical information related to the analysis of the solicitee responses;

receiving template selection input; and

using the template selection input in determining whether to use the second script template.

6. The method of claim 1, further including the steps of:

identifying the given script template with a first script identifier;

identifying the second script template with a second script identifier;

associating solicitee responses with the first script template identifier;

responsive to determining to use the second script template, using the second script template identifier to retrieve the second script template from a database.

7. The method of claim 6, further including the step determining the first script identifier by using a look-up table.

8. The method of claim 6, further including the step determining the first script identifier from a communication received via the communication link.

9. A computer program, embodied in a computer readable medium, for managing a telemarketing campaign, the computer program comprising:

an analyzer module configured to analyze solicitee responses;

a selector module configured to select a script template from a plurality of script templates, wherein each script template is identified by a script template identifier; and

a script renderor configured to receive the selected script template and use at the selected script template to generate a page of script.

10. The computer program of claim 10, further including:

a communication module configured to receive communications over a network, each communication including a solicitee response indicator, wherein for a given communication the solicitee response indicator therein indicates whether a given solicitee has responded to a given solicitation by accepting or rejecting an offer, wherein the given solicitation is related to a given script template of the plurality of script templates;

an updating module configured to update a solicitation response table, wherein the solicitation response table comprises a script template identifier having accumulated solicitee responses associated therewith, wherein responsive to the communication module receiving the given communication, the updating module uses the solicitee response indicator that is included therein to update the accumulated solicitee response associated with the given script template; and

wherein the analyzer module determines statistics related to accumulated solicitee responses for multiple script identifiers.

11. The computer program of claim 10, further including:

a user interface module configured to receive statistical information from the analyzer module, provide a user with the statistical information, and receive template selection input from the user; and

wherein the selector module is configured to employ the user supplied template selection input in the selection of the script template.

12. The computer program of claim 10, wherein the selector module receives statistical information from the analyzer module, and wherein the selecotor module is configured to employ the statistical information in the selection of the script template.

13. The computer program of claim 10, wherein the given communication includes a given script identifier, and wherein the updater module is configured to use the given script identifier of the given communication to determine a given script template identifier and update the accumulated solicitee response associated with the given script template identifier in accordance to the solicitee response indicator of the given communication.

14. The computer program of claim 13, wherein the given communication includes a solicitation identifier, and wherein the updater module uses the solicitation identifier to determine a particular script template identifier.

15. The computer program of claim 10, wherein the communications over the network employ an internet protocol.

16. The computer program of claim 15, wherein the network includes a virtually private network.

17. A method for managing a telemarketing campaign, the method comprising the steps of:

analyzing solicitee responses;

selecting a script template from a plurality of script templates, wherein each script template is identified by a script template identifier; and

using at the selected script template to generate a page of script.

18. The method of claim 17, further including the steps of:

receiving communications over a network, each communication including a solicitee response indicator, wherein for a given communication the solicitee response indicator therein indicates whether a given solicitee has responded to a given solicitation by accepting or rejecting an offer, wherein the given solicitation is related to a given script template of the plurality of script templates;

updating a solicitation response table, wherein the solicitation response table comprises a script template identifier having accumulated solicitee responses associated therewith, wherein responsive to the communication module receiving the given communication, the updating module uses the solicitee response indicator that is included therein to update the accumulated solicitee response associated with the given script template; and

wherein the step of analyzing includes determining statistics related to accumulated solicitee responses for multiple script identifiers.

19. The method of claim 18, further including the steps of:

providing a user with the statistical information;

receiving template selection input from the user, wherein the step of selecting includes employing the user supplied template selection input in the selection of the script template.

20. The method of claim 18, wherein the step of selecting further includes the steps of:

receiving statistical information related to accumulated solicitee responses for multiple script identifiers;

employing the statistical information in the selection of the script template.

21. The method of claim 18, wherein the communications over the network employ an internet protocol.

22. The method of claim 21, wherein the network includes a virtually private network.

23. A system for managing a solicitation campaign, the system comprising:

a first server in communication with a solicitation center via communication link, wherein the first server receives solicitee responses from the solicitation center and provides the solicitation center with pages of personalized script, wherein the solicitee responses include responses by solicitees to a solicitation corresponding to a given script template;

a second server configured to receive the solicitee responses and analyze the solicitee responses, the second server configured to determine whether to use a second script template to generate pages of personalized script based at least in part on the analysis of the solicitee responses;

wherein responsive to determining to use the second script template and in response to subsequent requests received through the communication link, the first server provides the solicitation center with pages of personalized script in response that correspond to second script template; and

wherein responsive to determining not to use the second script template in response to subsequent requests received through the communication link, the first server provides the solicitation center with pages of personalized script that correspond to the first script template.

24. The system of claim 23, wherein the communication link includes a secure communication link.

25. The system of claim 23, wherein the communication link includes a network employing internet protocols.

27. The system of claim 23, wherein the first and second servers are the same server.

28. The system of claim 23, further including a database having a plurality of scripts stored therein, each script having a script identifier associated therewith.

26. The system of claim Error! Bookmark not defined., wherein the network includes a virtual private network.