METHOD AND SYSTEM FOR ADVANCED MESSAGING

• US 20070162598A1
• Filed: 03/09/2007
• Published: 07/12/2007
• Est. Priority Date: 05/20/2005
• Status: Active Grant

• Current Assignee: Intersections Incorporated (Aura Sub, LLC)
• Original Assignee: Anchorfree Incorporated
• Inventors: Gorodyansky, David, Lewis, Scott
• Granted Patent: US 9,626,683 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An implementation of the inventive concept enables an outside entity to alter user'"'"'s internet experience on a system-wide level. Specifically, inventive system enables a merchant, a distributor or any other entity to send contextually-relevant messages directly to the user'"'"'s computer. Upon the receipt of the messages by the controller application residing on the user'"'"'s computer, the messages are shown to the user by being incorporated into representation of various resources viewed by the user. For example, the received messages are incorporated into web pages viewed by the user by means of code injection. This way, the merchant, distributor or any other entity may provide targeted advertising to the user in a contextually relevant manner. Specifically, the controller application residing on the user'"'"'s computer may detect requests for specific resources issued by the user in accordance with a predetermined criteria and incorporate the aforesaid received messages into those selected resources.

Claims

1. A method comprising:

a. Collecting information on online activities of a user;

b. Indexing the collected information on online activities of a user; and

c. Using the collected information to inject a code into a resource to be viewed by the user.

2. The method of claim 1, wherein using the collected information comprises:

a. detecting a user'"'"'s request for a web resource; and

b. obtaining information to be injected based on the detected request.

3. The method of claim 2, wherein using the collected information further comprises:

a. Sending information on the detected user request to a server;

b. Sending at least a portion of the collected information on online activities of the user to the server; and

c. Receiving the information to be injected from the server in response to the sent information.

4. The method of claim 1, further comprising presenting the resource with the injected code to the user.

5. The method of claim 1, further comprising storing the collected information on online activities of the user in the user'"'"'s computer.

6. The method of claim 1, wherein the code is HTML code.

7. The method of claim 1, wherein the web resource requested by the user is a merchant'"'"'s page for a product.

8. The method of claim 7, wherein the code comprises competitor'"'"'s advertising information for the product.

9. The method of claim 7, wherein the code comprises a link to the product'"'"'s page in a competitor'"'"'s website.

10. The method of claim 1, wherein the web resource requested by the user is a web search result page for a product provided to the user in response to a user'"'"'s query to a search engine.

11. The method of claim 10, wherein the code comprises advertising information for the product from a competitor search engine.

12. The method of claim 10, wherein the code comprises a link to the product'"'"'s page in a competitor search engine website.

13. A computer programming product embodied in a computer-readable medium, the computer programming product comprising computer instructions casing one or more processors executing the instructions to:

a. Collect information on online activities of a user;

b. Index the collected information on online activities of a user; and

c. Use the collected information to inject a code into a web resource requested by the user.

14. The computer programming product of claim 13, wherein the use of the collected information comprises:

a. detecting a user'"'"'s request for the web resource; and

b. obtaining information to be injected based on the detected request.

15. The computer programming product of claim 14, wherein the use of the collected information further comprises:

a. Sending information on the detected user request to a server;

b. Sending at least a portion of the collected information on online activities of the user to the server; and

c. Receiving the information to be injected from the server in response to the sent information.

16. The computer programming product of claim 13, wherein the computer instructions further cause the one or more processors to present the web resource with the injected code to the user.

17. The computer programming product of claim 13, wherein the computer instructions further cause the one or more processors to store the collected information on online activities of the user in the user'"'"'s computer.

18. The computer programming product of claim 13, wherein the code is HTML code.

19. The computer programming product of claim 13, wherein the web resource requested by the user is a merchant'"'"'s page for a product.

20. The computer programming product of claim 19, wherein the code comprises competitor'"'"'s advertising information for the product.

21. The computer programming product of claim 19, wherein the code comprises a link to the product'"'"'s page in a competitor'"'"'s website.

22. The computer programming product of claim 13, wherein the web resource requested by the user is a web search result page for a product provided to the user in response to a user'"'"'s query to a search engine.

23. The computer programming product of claim 22, wherein the code comprises advertising information for the product from a competitor search engine.

24. The computer programming product of claim 22, wherein the code comprises a link to the product'"'"'s page in a competitor search engine website.

25. A computer system comprising one or more central processing units (CPUs) and a memory unit storing a programming product, the computer programming product comprising computer instructions casing the one or more central processing units to:

a. Collect information on online activities of a user;

b. Index the collected information on online activities of a user; and

c. Use the collected information to inject a code into a web resource requested by the user.