SYSTEM AND METHOD FOR MEDIA PLAY FORECASTING
First Claim
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1. A computer-implemented method of forecasting inventory for media play on a broadcast station, comprising:
- collecting media play data for a period just ended;
updating a set of historical media play data based on the collected media play data; and
automatedly forecasting inventory for a next period based on the updated historical media play data.
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Abstract
Systems and methods are described for forecasting media play on a broadcast station. The technique involves collecting media play data from a broadcast station for a period just ended. The collected media play data is used to update historical media play data for the broadcast station. The updated historical media play data is then used to forecast spot inventory for the broadcast station for a next time period.
165 Citations
24 Claims
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1. A computer-implemented method of forecasting inventory for media play on a broadcast station, comprising:
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collecting media play data for a period just ended;
updating a set of historical media play data based on the collected media play data; and
automatedly forecasting inventory for a next period based on the updated historical media play data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for media play on a broadcast station, comprising:
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a manager module arranged to invoke a mechanism for forecasting inventory for media play;
a data store arranged to store historical media play data for the broadcast station;
an updater module arranged to receive media play data for a period just ended, wherein the updater module is further arranged to update the historical media play data with the received media play data; and
a forecast engine module arranged to generate the inventory forecast based on the updated historical media play data and a schedule of the broadcast station for a next time period. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A computer-readable medium having instructions stored therein and executable by a processor, the instructions comprising instructions to:
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receive media play data for a broadcast station for a first time period;
update a store of historical media play data for the broadcast station based on the received media play data; and
automatedly forecast inventory for the broadcast station for a next time period based on the updated historical media play data. - View Dependent Claims (19, 20, 21, 22, 23, 24)
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Specification