METHODS AND APPARATUS FOR MONITORING THE INSERTION OF LOCAL MEDIA CONTENT INTO A PROGRAM STREAM
First Claim
1. A method for identifying locally inserted media content, the method comprising:
- detecting insertion of local media content into a received media content signal after the media content signal has been received at a consumer location; and
inserting identification data identifying the local media content into the received media content signal.
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Accused Products
Abstract
Methods and apparatus for monitoring locally inserted media content are disclosed. A disclosed method includes obtaining identification data and inserting the identification data in the media content after the media content has been received at a media consumption location. Another disclosed method includes receiving media content before the media content is output by a consumer receiving device and monitoring the received media content. Monitoring the received media content may include extracting signatures from the received media content and transmitting the extracted signatures to another location.
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Citations
43 Claims
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1. A method for identifying locally inserted media content, the method comprising:
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detecting insertion of local media content into a received media content signal after the media content signal has been received at a consumer location; and
inserting identification data identifying the local media content into the received media content signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of identifying locally inserted media content, comprising:
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determining whether or not a portion of a media content signal is locally inserted media content; and
indicating that the portion of the media content signal is locally inserted media content based on the determination. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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30. An apparatus for identifying locally inserted media content, the apparatus comprising:
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a tag detector to detect an identification tag associated with a media content signal;
at least one of an inherent data detector to detect inherent data associated with the media content signal or a transition detector to detect a transition between at least two segments of the media content signal; and
an analyzer to indicate that a segment of the media content signal is locally inserted media content when at least one of the tag detector, the inherent data detector, or the transition detector indicates that the media content is locally inserted media content. - View Dependent Claims (31, 32, 33, 34, 35, 36)
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Specification