Media Play Optimization
First Claim
Patent Images
1. A computer-implemented method for managing an advertising campaign, the method comprising:
- receiving a set of criteria for scheduling a plurality of plays of an advertisement, the criteria comprising at least one selected from a group consisting of broadcast station, time, and cost;
receiving an indication of unsold advertising slots across a plurality of broadcast stations, each slot having an associated broadcast station, time, and cost; and
responsive to an unsold advertising slot meeting the set of criteria, reserving the slot for one of the plurality of plays of the advertisement.
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Accused Products
Abstract
Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.
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Citations
27 Claims
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1. A computer-implemented method for managing an advertising campaign, the method comprising:
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receiving a set of criteria for scheduling a plurality of plays of an advertisement, the criteria comprising at least one selected from a group consisting of broadcast station, time, and cost;
receiving an indication of unsold advertising slots across a plurality of broadcast stations, each slot having an associated broadcast station, time, and cost; and
responsive to an unsold advertising slot meeting the set of criteria, reserving the slot for one of the plurality of plays of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer-implemented method for managing an advertising campaign, the method comprising:
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receiving a set of criteria for scheduling a plurality of plays of an advertisement, the criteria comprising a cost and at least one selected from a group of additional criteria consisting of broadcast station, time, and a demographic characteristic of a target audience;
receiving an indication of unsold advertising slots across a plurality of broadcast stations, each slot having an associated broadcast station and time; and
responsive to an unsold advertising slot meeting the additional criteria, bidding for the unsold adverting slot in accordance with the cost criteria. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. A computer-implemented method of managing a radio advertising campaign across a plurality of broadcast stations, the method comprising:
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receiving a set of target audience characteristics and a budget constraint for scheduling a plurality of radio advertisements;
receiving an indication of unsold radio advertising slots across the plurality of broadcast stations, each slot having audience characteristics and a cost; and
responsive to the audience characteristics of an unsold radio advertising slot meeting the target audience characteristics and the cost meeting the budget constraint, buying the slot for one of the plurality of plays of the advertisement. - View Dependent Claims (24, 25)
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26. A computer program product for managing an advertising campaign, the computer program product stored on a computer readable medium and adapted to perform the operations of:
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receiving a set of criteria for scheduling a plurality of plays of an advertisement, the criteria comprising at least one selected from a group consisting of broadcast station, time, and cost;
receiving an indication of unsold advertising slots across a plurality of broadcast stations, each slot having an associated broadcast station, time, and cost; and
responsive to an unsold advertising slot meeting the set of criteria, reserving the slot for one of the plurality of plays of the advertisement.
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27. A computer program product for managing an advertising campaign, the computer program product stored on a computer readable medium and adapted to perform the operations of:
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receiving a set of criteria for scheduling a plurality of plays of an advertisement, the criteria comprising a cost and at least one selected from a group of additional criteria consisting of broadcast station, time, and a demographic characteristic of a target audience;
receiving an indication of unsold advertising slots across a plurality of broadcast stations, each slot having an associated broadcast station and time; and
responsive to an unsold advertising slot meeting the additional criteria, bidding for the unsold adverting slot in accordance with the cost criteria.
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Specification