Method and apparatus for marketing information to an individual using inquirey management
First Claim
1. A method for marketing information to an individual from a communicator, comprising:
- generating a unique identification element and associating that unique identification element with an individual user;
collecting user information about said individual user, wherein said user information comprises user selection data;
generating a first interactive electronic display for said individual which is viewable by said individual through an electronic communications means;
wherein said first interactive display is generated based on user selection data, said user selection data comprising data provided by said user;
said user information further comprising one or more addresses associated with said user whereby said user may receive printed or electronic communications;
establishing a personalized uniform resource locator (PURL) for a user and associating said user PURL with content to be displayed on said first interactive electronic display, wherein said PURL is based on said unique identification element; and
generating in response to said user accessing said user'"'"'s personalized uniform resource locator (PURL), one or more printed or electronic communications for said user that is associated with the subject matter of said user.
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Accused Products
Abstract
A method and apparatus for facilitating providing information to an individual using inquiry management, including providing a database of information which is associated to correspond with selections on a selection menu, a mechanism for input, collection and storage of user data, where selection data items may be associated with content information which may be used to generate a personalized web page which is associated with a personal uniform resource locator (PURL), where a PURL may be provided for each unique user and may be used to identify that unique user; and a media distribution engine for distributing electronic or printed media based on the user accesses of the user PURL.
31 Citations
28 Claims
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1. A method for marketing information to an individual from a communicator, comprising:
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generating a unique identification element and associating that unique identification element with an individual user;
collecting user information about said individual user, wherein said user information comprises user selection data;
generating a first interactive electronic display for said individual which is viewable by said individual through an electronic communications means;
wherein said first interactive display is generated based on user selection data, said user selection data comprising data provided by said user;
said user information further comprising one or more addresses associated with said user whereby said user may receive printed or electronic communications;
establishing a personalized uniform resource locator (PURL) for a user and associating said user PURL with content to be displayed on said first interactive electronic display, wherein said PURL is based on said unique identification element; and
generating in response to said user accessing said user'"'"'s personalized uniform resource locator (PURL), one or more printed or electronic communications for said user that is associated with the subject matter of said user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 24, 25, 26, 27)
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16. An apparatus for facilitating marketing of information to an individual from a communicator, comprising:
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at least one web application server;
an online web form capable of being generated by said web application server;
data storage means for storing user selection data associated with an individual which is received through inputs and selections on said online web form;
at least one print production server;
at least one email creation and transport server;
at least one web production server;
email data stored on a storage means for access by said email creation and transport server;
web content data stored on a storage means for access by said web production server;
wherein said email server contains an email engine which is programmed to generate email to a user based on said user selection data;
wherein said web production server contains a web page engine which is programmed to generate a web page based on said user selection data;
wherein a personal uniform resource locator (PURL) is generated for each unique user, and wherein said web page engine is capable of generating a web page for each PURL which is based on user selection data for the unique user associated with said PURL; and
wherein said print production server contains a print production engine which is programmed to produce printed material based on said user selection data for distribution to said individual user.
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17. An apparatus for facilitating marketing of information to an individual from a communicator, comprising:
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means for generating and storing a unique identification element and associating that unique identification element with an individual user;
means for collecting information about said individual user;
data storage means for storing user information collected about said individual user, wherein said user information comprises said user selection data;
means for generating a first interactive electronic display for said individual which is viewable by said individual through an electronic communications means;
wherein said first interactive display is generated based on user selection data which comprises user data provided by said user in order to generate user selections to control types of information to be displayed on said first interactive electronic display;
said user information including one or more addresses associated with said user whereby said user may receive printed or electronic communications;
wherein a personal uniform resource locator (PURL) base on said unique identification element is provided for a user and is associated with said types of information to be displayed on said first interactive electronic display; and
an advertising engine which is programmed to generate one or more printed or electronic communications for said user that are associated with the subject matter of said user in response to said user accessing said user'"'"'s personalized uniform resource locator (PURL). - View Dependent Claims (18, 28)
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19. A method for facilitating communication of information to an individual user which is a prospect or applicant from a communicator which is an academic institution, comprising:
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generating a unique identification element for the user in response to a user input and associating that unique identification element with the individual user;
providing an on-line web form which is accessible to a user through a communications link;
collecting with said on-line web form user information about said individual user including the user'"'"'s areas of academic interest, wherein said user information comprises user selection data;
providing a web production server;
generating with said web production server a first interactive electronic display which comprises a personal web page for said individual which is viewable by said individual through an electronic communications means linked to access content generated from said web production server;
wherein said personal web page includes content generated based on user selection data, said user selection data comprising user data provided by said user in order to generate user selections to control types of information to be displayed on said personal web page;
wherein said user information further comprises one or more addresses associated with said user whereby said user may receive printed or electronic communications;
providing an email creation and transport server;
providing a print production server;
establishing a personal uniform resource locator (PURL) for a user and associating said user PURL with said types of information to be displayed on said personal web page; and
generating with said email creation and transport server and/or said print production server one or more personalized electronic communications for said user that is associated with the subject matter of said user when said user accesses said user'"'"'s personalized uniform resource locator (PURL). - View Dependent Claims (20, 21, 22, 23)
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Specification