Web Page Optimization Systems

• US 20070168465A1
• Filed: 12/20/2006
• Published: 07/19/2007
• Est. Priority Date: 12/22/2005
• Status: Abandoned Application

• Current Assignee: Craig Wilson, Larry Toppenberg, Roger Hackney, Steve Flatbush
• Original Assignee: Craig Wilson, Larry Toppenberg, Roger Hackney, Steve Flatbush
• Inventors: Wilson, Craig, Toppenberg, Larry, Hackney, Roger, Flatbush, Steve
• Application Number:
  US11/614,020
• Publication Number:
  US 20070168465A1
• Time in Patent Office: Days
• US Class Current: 709/218
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/16 Real estate

Abstract

This invention relates to providing a system for improved web page generation and display. More particularly this invention relates to providing a system for dynamically creating web pages on demand, which are can be indexed by Internet-based search engine indexing programs, from contents stored in one or more databases. Further, index rankings created from the dynamically created pages are optimized using random, but contextually appropriate text replacement, within the web page URL link references and web-page content, and source code ordering.

Claims

1. ) An Internet web-based method relating to providing program services, by at least one web-services provider, to at least one plurality of web-site operators of respectively at least one web site each, comprising the steps of:

a) uploading, by such at least one web-services provider, content of at least one database, having information useful to each of such plurality of such web-site operators;

b) receiving, by such at least one web-services provider, web-page content display parameters, relating to such at least one web site, from such at least one web-site operator of such plurality of such web-site operators;

c) computer-generating, on demand, using such received web-page content display parameters, at least one web page containing at least some of such uploaded content for at least one web-site operator of such plurality of such web site operators;

d) computer-generating, on demand, at least one uniform resource locator relating to such at least one web page; and

e) wherein such at least one uniform resource locator comprises at least one web-search term relevant to such at least one web page;

f) computer-generating, on demand, at least one anchor text relating to such at least one uniform resource locator relating to such at least one web page;

g) wherein such at least one anchor text comprises such at least one web-search term relevant to such at least one web page; and

h) wherein such at least one uniform resource locator is indexable by at least one Internet-based-indexing computer program.

2. ) The Internet web-based method according to claim 1 wherein at least some of such uploaded content represents real properties offered for sale.

3. ) The Internet web-based method according to claim 2 wherein at least some of such uploaded content represents real properties offered for rent.

4. ) The Internet web-based method according to claim 1 further comprising the steps of:

a) receiving, by such at least one web-services provider, web-page static content from each of such plurality of such web-site operators;

b) wherein such web-page static content contains at least one replaceable term;

c) creating, by at least one web-services provider, at least one web-search keyword list on behalf of each of such plurality of such web-site operators; and

d) wherein such at least one web-search keyword list comprises such at least one web-search term;

e) replacing, on demand, such at least one replaceable term, with such at least one web-search term;

f) wherein such at least one web-search term is selected from such at least one web-search keyword list.

5. ) The Internet web-based method according to claim 1 further comprising the step of arranging web-page source code order relating to such at least one plurality of computer-generated web-pages for search-engine-optimizing indexing by such at least one Internet-based indexing program.

6. ) The Internet web-based method according to claim 1 wherein such computer-generating steps for each such web page of such plurality of web pages are performed by exactly one set of computer programming logic.

7. ) The Internet web-based method according to claim 6 comprising the steps of:

a) preventing indexing, by such at least one Internet-based indexing program, of such at least one computer-generated web page before associating such web-page static content with such at least one computer-generated web page;

b) associating such web-page static content with such at least one computer-generated web page; and

c) permitting indexing, by such at least one Internet-based indexing program, of such at least one computer-generated web page after associating web-page static content with such at least one computer-generated web page;

d) wherein such at least one computer-generated web page, is indexed by such at least one Internet-based-indexing computer program, as unique.

8. ) The Internet web-based method according to claim 1 further comprising the steps of:

a) determining, automatically, such content of each such web page of such plurality of web pages to be generated;

b) wherein such determining is based on at least one domain name portion of such at least one uniform resource locator relating to such at least one web page;

c) selecting such at least one web-search term such at least one web-search keyword list;

d) inserting, programmatically, such selected at least one web-search term as at least one meta-tag into each such web page of such plurality of web pages;

e) inserting, programmatically, such selected at least one web-search term into at least one web page heading relating to each such web page of such plurality of web pages;

f) inserting, programmatically, such selected at least one web-search term into at least one page title relating to each such web page of such plurality of web pages; and

g) inserting, programmatically, such selected at least one web-search term as at least one alt tag into each such web page of such plurality of web pages;

h) wherein such selected at least one web-search term is relevant to such content of each such web page of such plurality of web pages; and

i) wherein such at least one web-search term is selected based on its selection frequency.

9. ) The Internet web-based method according to claim 1 further comprising the steps of:

a) offering such program services to at least one web-site operator of such plurality of web-site operators;

b) performing such program services by such at least one web-services provider on behalf of such at least one web-site operator of such plurality of web-site operators;

c) receiving payment for such program services, by such at least one web-services provider from such at least one web-site operator of such plurality of web-site operators.

10. ) The Internet web-based method according to claim 1 wherein at least some of such uploaded content represents real properties offered for rent.

11. ) The Internet web-based method according to claim 1 wherein at least some of such uploaded content represents real properties offered exclusively.

12. ) The Internet web-based method according to claim 1 wherein at least some of such web-page content display parameters are useable to define a hierarchy of themed content.

13. ) The Internet web-based method according to claim 12 wherein such hierarchy of themed content comprises a hierarchy of categories of real estate listings.

14. ) The Internet web-based method according to claim 1 further comprising the steps of:

a) in exchange for a received link, providing a link for a web page associated with a particular one of such at least one web site;

b) wherein such provided link is different from a previously provided link for the same web site.

15. ) The Internet web-based method according to claim 14 wherein such provided link is provided randomly from a list of links.

16. ) The Internet web-based method according to claim 14 wherein such provided link is provided according to an assigned selection weighting.

17. ) The Internet web-based method according to claim 14 further comprising the step of:

a) providing text information along with such provided link;

b) wherein such provided text information is different from previously provided text information.

18. ) A computer program system, relating to computer generation of at least one plurality of web pages within at least one plurality of web sites on behalf of at least one plurality of web-site operators comprising:

a) at least one first computer processor adapted to receive data-based information useful to each of such plurality of such web-site operators;

b) at least one first computer database storage adapted to store such received data-based information in at least one first database;

c) at least one first computer interface adapted to receive web-page-content display parameters, relating to such at least one web site of such plurality of such web sites;

d) at least one second computer database adapted to store such received web-page-content display parameters in at least one second database;

e) at least one second computer processor adapted to generate, on demand, using such received web-page-content display parameters, at least one web page containing at least some of such received data-based information;

f) at least one third computer processor adapted to generate, on demand, at least one least one uniform resource locator relating to such at least one web page;

g) wherein such at least one uniform resource locator comprises at least one first web-search term relevant to such received data-based information; and

h) at least one fourth computer processor adapted to generate, on demand, at least one anchor text relating to such at least one uniform resource locator relating to such at least one web page;

i) wherein such at least one anchor text comprises such at least one web-search term relevant to such at least one web page; and

j) wherein such at least one uniform resource locator is indexable by at least one Internet-based-indexing program.

19. ) The computer program system according to claim 18 wherein at least some of such received data-based information represents real properties offered for sale.

20. ) The computer program system according to claim 19 wherein at least some of such received data-based information represents real properties offered for rent.

21. ) The computer program system according to claim 18 further comprising:

a) at least one second computer interface adapted to for receive web-page static content from at least one web-site operator of such plurality of such web-site operators;

b) wherein such web-page static content contains at least one replaceable term;

c) third computer interface adapted to receive at least one specific web-search keyword list on behalf of each of such plurality of such web-site operators;

d) wherein such web-search keyword list comprises at least one web-search term;

e) at least one fifth computer processor adapted to replace, on demand, such at least one replaceable term, with such at least one web-search term; and

f) wherein such at least one web-search term is selected from such at least one web-search keyword list.

22. ) The computer program system according to claim 18 further comprising:

a) at least one sixth computer processor adapted to determine, automatically, such content of each such web page of such plurality of web pages to be generated;

b) wherein such determining is based on at least one domain name portion of such at least one uniform resource locator relating to such at least one web page;

c) at least one seventh computer processor adapted to select such at least one web-search term from such at least one web-search keyword list;

d) at least one eighth computer processor adapted to insert, automatically, such selected at least one web-search term as at least one meta-tag into each such web page of such plurality of web pages;

e) at least one ninth computer processor adapted to insert, programmatically, such selected at least one web-search term into at least one web page heading relating to each such web page of such plurality of web pages;

f) at least one tenth computer processor adapted to insert, programmatically, such selected at least one web-search term into at least one page title relating to each such web page of such plurality of web pages; and

g) at least one eleventh computer processor adapted to insert, programmatically, such selected at least one web-search term as at least one alt tag into each such web page of such plurality of web pages;

h) wherein such selected at least one web-search term is relevant to such content of each such web page of such plurality of web pages; and

i) wherein such at least one web-search term is selected based on its selection frequency.

j)

23. ) The computer program system according to claim 18 further comprising:

a) at least one twelfth computer processor adapted to prevent indexing, by such at least one Internet-based indexing program, of such at least one computer-generated web page before associating such web-page static content such at least one computer-generated web page;

b) at least one thirteenth computer processor adapted to associate such web-page static content with such at least one computer-generated web page; and

c) at least one fourteenth computer processor adapted to permit indexing, by such at least one Internet-based indexing program, of such at least one computer-generated web page after associating web-page static content with such at least one computer-generated web page;

d) wherein such at least one computer-generated web page, is indexed by such at least one Internet-based-indexing computer program, as unique.

24. ) The computer program system according to claim 18 wherein at least some of such received data-based information represents real properties offered for rent.

25. ) The computer program system according to claim 18 further comprising:

a) at least one fifteenth computer processor adapted to provide, for a received link, a web page associated with a particular one of such plurality of web sites;

b) wherein such provided link is different from a previously provided link for the same web site.

26. ) The computer program system according to claim 25 wherein such provided link is provided randomly from a list of links.

27. ) The computer program system according to claim 25 wherein such provided link is provided according to an assigned selection weighting.

28. ) The computer program system according to claim 25 further comprising:

a) at least one sixteenth computer processor adapted to provide text information along with such provided link;

b) wherein such provided text information is different from previously provided text information.

29. ) A computer system, relating to automated generation of at least one uniform resource locator, relating to at least one data record stored in at least one database, on behalf of at least one web-site operator of at least one plurality of web-site operators comprising:

a) at least one first computer processor adapted to receive at least one data record comprising information useful to at least one of such plurality of such web-site operators;

b) at least one first database adapted to store such at least one received data record in at least one database;

c) at least one first computer interface adapted to receive at least one web-site operator specific web-search keyword list;

d) wherein such at least one web-site operator specific web-search keyword list comprises at least one web-search term;

e) at least one second computer processor adapted to substantially automatically construct at least one uniform resource locator, referring to at least one web page for displaying such at least one stored data record;

f) wherein such constructed at least one uniform resource locator comprises at least one randomly selected web-search term relating to each such at least one web page;

g) at least one third computer processor adapted to substantially automatically construct at least one anchor text relating to such constructed at least one uniform resource locator relating to such at least one web page;

h) wherein such at least one anchor text comprises such at least one web-search term relevant to such at least one web page; and

i) wherein such at least one uniform resource locator is indexable by at least one Internet-based-indexing computer program.

30. ) The computer system according to claim 29 further comprising:

a) at least one fourth computer processor adapted to receive at least one web-page request based on such at least one constructed uniform resource locator; and

b) at least one fifth computer processor adapted to generate at least one set of web-page source code, relating to such at least one received uniform resource locator, usable by at least one web browser for displaying such at least one web page having at least one data record retrieved from at least one data base;

c) wherein such at least one set of web-page source code order is arranged for search-engine-optimizing indexing by such at least one Internet-based indexing program.

31. ) The computer system according to claim 29 further comprising:

a) at least one second computer interface adapted to receive web-page content display parameters;

b) at least one second database adapted to store such web-page content display parameters, relating to each such at least one web site, from each of such plurality of such web-site operators;

c) at least one second computer interface adapted to receive web-page static content from such at least one web-site operator;

d) at least one third database adapted to store such web-page static content in at least one database;

e) wherein such web-page static content contains at least one replaceable term;

f) at least one sixth computer processor adapted to replace, on demand, such at least one replaceable term, with such at least one web-search term;

g) wherein such at least one web-search term is randomly selected from such at least one web-site operator specific keyword list; and

h) at least one seventh computer processor adapted to generate at least one set of source code, related to such at least one received uniform resource locator, usable by at least one web browser for displaying at least one web page having at least some static content retrieved from at least one data base.

32. ) A computer system, relating to automatic generation of at least one static uniform resource locator referencing at least one dynamic web page on behalf of at least one web-site operator comprising:

a) at least one first computer processor adapted to receive dynamic web-page content useful to such at least one web-site operator;

b) at least one first database adapted to store such received dynamic web-page content in at least one first database;

c) at least one second computer processor adapted to select at least some dynamic web-page content;

d) at least one third computer processor adapted to select at least one keyword relating to such selected at least some dynamic web-page content; and

e) at least one fourth computer processor adapted to construct such at least one static uniform resource locator referencing such selected at least some dynamic web-page content; and

f) wherein such constructed at least one static uniform resource locator comprises such at least one keyword relating to such selected at least some dynamic web-page content; and

g) wherein such constructed at least one static uniform resource locator contains at least one database search argument relating to selecting such selected at least some dynamic web-page content from such at least one first database;

h) at least one fifth computer processor adapted to construct at least one anchor text relating to such constructed at least one static uniform resource locator;

i) wherein such at least one anchor text comprises such at least one keyword relating to such selected at least some dynamic web-page content; and

j) wherein such constructed at least one static uniform resource locator is indexable by at least one Internet-based-indexing program.

33. ) The computer system according to claim 32 wherein such second computer processor adapted to select at least some dynamic web-page content comprises:

a) at least one sixth computer processor adapted to receive web-page-content display parameters for such at least one web site from such at least one web-site operator;

b) at least one second database adapted to store such received web-page-content display parameters in at least one second database;

c) at least one seventh computer processor adapted to receive keywords related to such at least one web site on behalf of such at least one web-site operator;

d) at least one third database adapted to store such received keywords in at least one third database; and

e) at least one eighth computer processor adapted to select, using such stored display parameters, such at least some dynamic web-page content.

f)

34. ) The computer system according to claim 32 further comprising

a) at least one ninth computer processor adapted to receive at least one dynamic web-page request, using such constructed at least one static uniform resource locator, for such selected dynamic web-page content;

and

b) at least one tenth computer processor adapted generate requested such at least one dynamic web-page from such selected at least some web-page content.

35. ) A method relating to search engine optimization relating to computer generation of at least one plurality of dynamic web pages within at least one plurality of web sites on behalf of at least one plurality of web-site operators comprising the steps of:

a) identifying web-content indexing methods of web-content indexing entities;

b) adapting web site computer generation methods to optimize web-content indexing results for such computer generated web pages within such at least one plurality of web sites;

c) computer generating at least one static uniform resource locator referencing such at least one dynamic web page of such plurality of dynamic web pages;

d) wherein such at least one static uniform resource locator comprises at least one database query argument for selecting at least some dynamic content;

e) wherein such at least one static uniform resource locator comprises at least one indexable keyword relating to such selected dynamic content;

f) computer generating such at least one dynamic web page;

g) wherein such at least one dynamic web page comprises such selected dynamic content;

h) wherein such at least one dynamic web page comprises static content;

i) wherein such static content contains at least one replaceable term;

j) identifying at least one plurality of keywords using latent semantic analysis of such static content;

k) selecting, at least on keyword of such identified plurality of keywords;

l) replacing such at least one replaceable term with selected such at least one keyword;

m) re-phrasing at least one anchor text referring to such at least one static uniform resource locator on selected such at least one dynamic web page using such at least one keyword;

i) wherein such at least one keyword is relevant to such dynamic content, and

ii) wherein such at least one keyword is relevant to such static content;

n) arranging source code relating to generated such at least one dynamic web page for search-engine-optimizing indexing by such at least one Internet-based indexing program;

o) inserting, programmatically, at least one meta-tag into generated such at least one dynamic web page;

i) wherein such at least one meta-tag comprises at least one keyword,

ii) wherein such at least one keyword is relevant to such dynamic content of generated such at least one dynamic web page,

iii) wherein such at least one keyword is relevant to such static content of generated such at least one dynamic web page;

p) inserting, programmatically, at least one web-page heading into generated such at least one dynamic web page;

i) wherein such at least one web-page heading comprises at least one keyword,

ii) wherein such at least one keyword is relevant to such dynamic content of generated such at least one dynamic web page,

iii) wherein such at least one keyword is relevant to such static content of generated such at least one dynamic web page;

q) inserting, programmatically, at least one web-page title into generated such at least one dynamic web page;

i) wherein such at least one web-page title comprises at least one keyword,

ii) wherein such at least one keyword is relevant to such dynamic content of generated such at least one dynamic web page,

iii) wherein such at least one keyword is relevant to such static content of generated such at least one dynamic web page;

r) inserting, programmatically, at least one alt tag into generated such at least one dynamic web page;

i) wherein such at least one web-page title comprises at least one keyword,

ii) wherein such at least one keyword is relevant to such dynamic content of generated such at least one dynamic web page,

iii) wherein such at least one keyword is relevant to such static content of generated such at least one dynamic web page;

s) preventing indexing, by such at least one Internet-based indexing program, of such at least one dynamic web page before associating descriptive content provided by such at least one web-site operator with such at least one static uniform resource locator referencing such at least one dynamic web page;

t) associating such descriptive content provided by such at least one web-site operator with such at least one static uniform resource locator referencing such at least one dynamic web page; and

u) permitting indexing, by such at least one Internet-based indexing program, of such at least one dynamic web page after associating descriptive content provided by such at least one web-site operator with such at least one static uniform resource locator referencing such at least one dynamic web page.

36. ) An Internet web-based method relating to providing program services, by at least one web-services provider, to at least one plurality of web-site operators of respectively at least one web site each, comprising the steps of:

a) uploading, by such at least one web-services provider, content of at least one database, having information useful to each of such plurality of such web-site operators;

b) receiving, by such at least one web-services provider, web-page content display parameters, relating to such at least one web site, from such at least one web-site operator of such plurality of such web-site operators;

c) computer-generating, on demand, using such received web-page content display parameters, at least one web page containing at least some of such uploaded content for at least one web-site operator of such plurality of such web site operators;

d) computer-generating, on demand, at least one uniform resource locator relating to such at least one web page; and

e) wherein such at least one uniform resource locator comprises at least one web-search term relevant to such at least one web page;

f) wherein such at least one uniform resource locator is indexable by at least one Internet-based-indexing computer program.

37. ) A computer system, relating to computer generation of at least one plurality of web pages within at least one plurality of web sites on behalf of at least one plurality of web-site operators comprising:

a) at least one first computer processor adapted to receive data-based information useful to each of such plurality of such web-site operators;

b) at least one first computer database adapted to store such received data-based information in at least one first database;

c) at least one first computer interface adapted to receive web-page-content display parameters, relating to such at least one web site of such plurality of such web sites;

d) at least one second computer database adapted to store such received web-page-content display parameters in at least one second database;

e) at least one second computer processor adapted to generate, on demand, using such received web-page-content display parameters, at least one web page containing at least some of such received data-based information;

f) at least one third computer processor adapted to generate, on demand, at least one least one uniform resource locator relating to such at least one web page;

g) wherein such at least one uniform resource locator comprises at least one first web-search term relevant to such received data-based information; and

h) wherein such at least one uniform resource locator is indexable by at least one Internet-based-indexing program.