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System and method for expiring advertisement spaces in syndicated feeds

  • US 20070168483A1
  • Filed: 07/10/2006
  • Published: 07/19/2007
  • Est. Priority Date: 11/30/2004
  • Status: Abandoned Application
First Claim
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1. A method for expiring an advertisement space in a feed, the method comprising:

  • receiving a data item associated with a feed from a publisher;

    determining whether an advertisement space should be associated with the data item;

    inserting a markup of the advertisement space into the data item;

    providing the data item for a user;

    receiving a request from the user to view the advertisement corresponding to the advertisement space and the data item;

    determining whether the data item is older than a threshold age;

    providing an advertisement to the user if the data item is not older than a threshold age, wherein the advertisement is viewable in the advertisement space; and

    providing a blank advertisement to the user if the data item is older than a threshold age.

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