METHOD AND SYSTEM FOR INCREASING VIEWERSHIP AND VIEWER INTERACTION WITH PUBLIC EVENTS AND BROADCAST PRESENTATION

• US 20070169143A1
• Filed: 01/17/2007
• Published: 07/19/2007
• Est. Priority Date: 01/17/2006
• Status: Abandoned Application

• Current Assignee: Kam W Li
• Original Assignee: Kam W Li
• Inventors: Li, Kam W.
• Application Number:
  US11/623,988
• Publication Number:
  US 20070169143A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and a communication network system for increased viewership of a public event or broadcast program which is affected by providing incentives to the viewers in the nature of a sweepstake program drawn from the viewers'"'"' responses to queries communicating to the viewers in connection with the event or broadcast presentation. Sweepstake rules are selectable to encourage viewer interaction and engagement with the presentation. Dynamic incentive drivers are applied in real time to further enhance viewer participation and excitement. Broadcast sponsor shares in the revenue generated by the service provider providing the communication services by which the viewers'"'"' responses are made in response to the queries.

Claims

1. A method for conducting a sweepstake for increasing audience and viewership of a presentation of a public event or broadcast program comprising the steps of:

(i) inviting viewers to view the presentation selectively by public viewing or via audio and video means, the presentation having at least one program segment;

(ii) prompting the viewers to respond to one or more queries contextually related to each program segment according to predetermined criteria, each query being answerable by a non-narrative response via predefined communication means for registration of the viewer'"'"'s responses, wherein the responses are each identifiable in association with the viewers registering the responses;

(iii) qualifying the responses according predefined sweepstake rules for a sweepstake drawing;

(vi) conducting a sweepstake from the responses; and

(v) awarding a prize to the sweepstake winner among the viewers.

2. The method of claim 1 wherein and the video and audio means comprises one of wireless television, cable television, online computer display terminal, electronics billboards, personal desk assistant (PDA), mobile telephone with a display screen, and screen telephone.

3. The method of claim 1, wherein the broadcast event consists of one of a sport competition, beauty contest, talent show, and reality show.

4. The method of claim 1, wherein at least one of the queries substantially comprises an objective question contextually related to the broadcast event for which a non-narrative response yes or no response is solicited of the viewers.

5. The method of claim 1, wherein the communication means for the viewers'"'"' response is consisted of at least one of land-based telephone, mobile telephone, smart card system, and online computer system.

6. The method of claim 1, wherein the broadcast event is a sport competition event comprising either a boxing match or a wrestling match and the program segment is correspondingly a boxing or wrestling round.

7. The method of claim 6, wherein the communication means comprises at least two telephone lines each identifying the unique boxing or wrestling contestants in the boxing or wrestling match.

8. The method of claim 6, wherein the communication means comprises at least one telephone line in connection with the telephone system adapted to engage the viewers to register the responses following connection between the viewer and the telephone system.

9. The method of claim 7, which further comprises requesting each viewer to dial in the telephone line corresponding to the viewer'"'"'s choice of a winner of the sport competition event

10. The method of claim 1, wherein the viewer is identifiable by the communication means by which the viewer'"'"'s response is communicated for registration for the sweepstake.

11. The method of claim 10, wherein the communication means is selected from one of a telephone and an online computer system for which unique identifiers to the subscribers are associated.

12. The method of claim 10, wherein the communication means comprises a telephone and an online computer system selectable by a viewer for communication of the responses for the sweepstake.

13. The method of claim 1, wherein the televised program is consisted of one of a beauty contest or a talent show wherein the contestants seek to compete for the top ranks and the viewer participants are prompted to vote for their favorite winners at the several rounds during the course of the presentation.

14. The method of claim 1, wherein the broadcast presentation is a televised reality shows featuring “

ordinary”

people engaged in unscripted contests.

15. The method of claim 1 wherein the values of the sweepstake awards are at least partially based on the amount of the charges collectible from the communication services with which the viewers communicate their responses.

16. The method of claim 1, which further comprises the step of collecting a fee based on the charges collectible from the communication services with which the viewers communicate their responses.

17. The method of claim 1 wherein the broadcast event is the presentation of a plurality of songs for which the viewers are prompted to vote for their favorite songs

18. The method of claim 14, which further comprises the step of developing a statistical database for the determination of the song ranking.

19. The method of claim 15 which further comprises the step of applying a weighing factor to a viewer'"'"'s qualified registered vote to increase the chances of the viewer being awarded a prize in the sweepstake.

20. The method of claim 19 wherein the weighing factors are randomly drawn from a range of predefined values.

21. The method of claim 20, wherein the step of awarding the weighing factor is applied based on predetermined viewer participation level.

22. The method of claim 21, wherein application of the weighing factor is made to each of the segments of the broadcast event.

23. The method of claim 1 wherein viewer participation in registering the responses is limited to a predefined time period.

24. A process for conducting a sweepstake for increasing viewer engagement of a presentation of a public event or a broadcast program comprising the steps of:

(i) inviting audience to view the presentation presented live or via audio and video means, the presentation having at last one program segment (episode or series of segments or episodes);

(ii) communicating to the viewers one or more contextualized queries for each program segment according to predetermined criteria, each query being answerable by a non-narrative response and adaptable to form a database illustrative of the viewers'"'"' individual preferences;

(iii) inviting the viewers to cast a response to at least one of the plurality of queries associated with at least one of the segment via communication means for registration of the viewers responses for each segment, each response being identifiable in association with each of the viewers;

(iv) qualifying the responses according predefined sweepstake rules for a sweepstake drawing;

(v) conducting a sweepstake from the responses; and

(vi) awarding a prize to the sweepstake winner among the participating viewers;

25. The method according to claim 24, which Her comprises the step of collecting at least a portion of the fee based on the charges collectible from the communication services with which the viewers communicate their responses.