System and method of dynamically allocating advertisement according to audience rating

• US 20070169145A1
• Filed: 01/08/2007
• Published: 07/19/2007
• Est. Priority Date: 01/19/2006
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Kim, Jeong-ja, Ko, Young-goo, Choi, Sang-sun, Jang, Sie-kyung
• Granted Patent: US 8,205,226 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/21 Billing for the use of broadcast information or broadcast-related information
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/66 for using the result on distributors' side

Abstract

A method and system are provided for allocating a dynamic advertisement according to audience ratings. The method includes selecting an advertisement broadcast to be transmitted based on broadcast viewing information of users and a transmission condition, and providing the selected advertisement broadcast.

Claims

1. A method of dynamically allocating an advertisement, the method comprising:

selecting an advertisement broadcast to be transmitted based on an analysis of broadcast viewing information of viewers and a predetermined transmission condition; and

providing the advertisement broadcast.

2. The method of claim 1, wherein the broadcast viewing information comprises an audience rating, and the transmission condition comprises a lowest acceptable audience rating for transmission of the advertisement broadcast.

3. The method of claim 2, wherein the selecting of the advertisement broadcast comprises selecting an advertisement broadcast that has the lowest acceptable audience rating which is not greater than the audience rating.

4. The method of claim 3, wherein:

the transmission condition further comprises advertisement rates that an advertiser needs to pay when the advertisement broadcast is transmitted; and

the selecting of the advertisement broadcast comprises, if there are a plurality of advertisement broadcasts that have the lowest acceptable audience rating which is not greater than the audience rating, selecting an advertisement broadcast that provides a highest advertisement rate from the plurality of advertisement broadcasts.

5. The method of claim 1, wherein the analysis of broadcast viewing information of viewers comprises an analysis of a real-time audience rating.

6. A dynamic advertisement allocating system comprising:

an advertisement broadcast allocating server that selects an advertisement broadcast to be transmitted based on an analysis of broadcast viewing information of viewers and a transmission condition; and

an advertisement broadcast providing server that provides the selected advertisement broadcast.

7. The dynamic advertisement allocating system of claim 6, wherein the broadcast viewing information comprises an audience rating, and the transmission condition comprises a lowest acceptable audience rating for transmission of the advertisement broadcasting.

8. The dynamic advertisement allocating system of claim 7, wherein the advertisement broadcast allocating server selects an advertisement broadcast that has the lowest acceptable audience rating which is not greater than the audience rating.

9. The dynamic advertisement allocating system of claim 8, wherein:

the transmission condition further comprises advertisement rates that an advertiser needs to pay when the advertisement broadcast is transmitted; and

the advertisement broadcast allocating server selects, if there are a plurality of advertisement broadcasts that have the lowest acceptable audience rating which is not greater than the audience rating, an advertisement broadcast that provides a highest advertisement rate from the plurality of advertisement broadcasts.

10. The dynamic advertisement allocating system method of claim 6, wherein the analysis of broadcast viewing information of viewers comprises an analysis of a real-time audience rating.