Media Play Optimization

• US 20070169146A1
• Filed: 03/30/2007
• Published: 07/19/2007
• Est. Priority Date: 06/01/2005
• Status: Active Grant

• Current Assignee: LOT Network Inc.
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Steelberg, Ryan, Steelberg, Chad, Beauchamp, Scott, Ketchum, Russell
• Granted Patent: US 8,265,996 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context

Abstract

Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.

Claims

1. A computer-implemented method comprising:

receiving at least one rule for allocating a first and a second advertisement of a campaign among advertising slots reserved for the campaign across a plurality of broadcast stations, wherein the first advertisement is different from the second advertisement; and

assigning the first and second advertisement among the reserved slots according to the rule.

2. The method of claim 1, wherein the rule specifies a relative frequency of play of the first and second advertisements, and assigning the first and second advertisement among the reserved slots comprises assigning the first and second advertisement among the reserved slots in proportion to the specified relative frequency.

3. The method of claim 1, wherein the rule specifies time of day of play of the first advertisement, and assigning the first and second advertisements among the reserved slots comprises assigning the first advertisement to reserved slots corresponding to the specified time of day.

4. The method of claim 1, wherein the rule specifies station format for play of the first advertisement, and assigning the first and second advertisements among the reserved slots comprises assigning the first advertisement to reserved slots on stations having the specified format.

5. The method of claim 1, wherein the rule specifies target markets for the first advertisement, and assigning the first and second advertisements to reserved slots comprises assigning the first advertisement to reserved slots on stations broadcasting to the specified target markets.

6. The method of claim 1, wherein the rule specifies target demographics for the first advertisement, and assigning the first and second advertisements to reserved slots comprises assigning the first advertisement to reserved slots on stations having audience demographic characteristics that meet the specified target demographics.

7. The method of claim 1, wherein the rule specifies dates of play of the first advertisement, and assigning the first and second advertisements to reserved slots comprises assigning the first advertisement to reserved slots for the specified dates of play.

8. The method of claim 1, wherein the rule specifies play of the first advertisement responsive to a criterion being met and play of the second advertisement responsive to the criterion not being met.

9. The method of claim 8, wherein the criterion comprises an occurrence of an event.

10. The method of claim 8, wherein the criterion comprises a targeted response to a previous play of the first advertisement.

11. The method of claim 1, wherein the reserved slots are for a day and assigning the first and second advertisements occurs on the day.

12. The method of claim 1, wherein the reserved slots comprise slots during terrestrial radio broadcasts.

13. The method of claim 1, wherein the reserved slots comprise slots during satellite radio broadcasts.

14. The method of claim 1, wherein the reserved slots comprise slots during podcasts.

15. The method of claim 1, wherein the reserved slots comprise transmissions over the internet.

16. The method of claim 1, wherein the reserved slots comprise transmissions to mobile phones.

27. The computer program product of claim 1, wherein the reserved slots are for a day and assigning the first and second advertisements occurs on the day.

17. A computer program product stored on a computer readable medium and adapted to perform the operations of:

receiving at least one rule for allocating a first and a second advertisement of a campaign among advertising slots reserved for the campaign across a plurality of broadcast stations, wherein the first advertisement is different from the second advertisement; and

assigning the first and second advertisement among the reserved slots according to the rule.

18. The computer program product of claim 17, wherein the rule specifies a relative frequency of play of the first and second advertisements, and assigning the first and second advertisement among the reserved slots comprises assigning the first and second advertisement among the reserved slots in proportion to the specified relative frequency.

19. The computer program product of claim 17, wherein the rule specifies time of day of play of the first advertisement, and assigning the first and second advertisements among the reserved slots comprises assigning the first advertisement to reserved slots corresponding to the specified time of day.

20. The computer program product of claim 17, wherein the rule specifies station format for play of the first advertisement, and assigning the first and second advertisements among the reserved slots comprises assigning the first advertisement to reserved slots on stations having the specified format.

21. The computer program product of claim 17, wherein the rule specifies target markets for the first advertisement, and assigning the first and second advertisements to reserved slots comprises assigning the first advertisement to reserved slots on stations broadcasting to the specified target markets.

22. The computer program product of claim 17, wherein the rule specifies target demographics for the first advertisement, and assigning the first and second advertisements to reserved slots comprises assigning the first advertisement to reserved slots on stations having audience demographic characteristics that meet the specified target demographics.

23. The computer program product of claim 17, wherein the rule specifies dates of play of the first advertisement, and assigning the first and second advertisements to reserved slots comprises assigning the first advertisement to reserved slots for the specified dates of play.

24. The computer program product of claim 17, wherein the rule specifies play of the first advertisement responsive to a criterion being met and play of the second advertisement responsive to the criterion not being met.

25. The computer program product of claim 24, wherein the criterion comprises an occurrence of an event.

26. The computer program product of claim 24, wherein the criterion comprises a targeted response to a previous play of the first advertisement.