MULTI-REGION MARKET RESEARCH STUDY PROCESSING
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Abstract
A research service includes a number of functions for reporting and analyzing data from a multi-region research survey. The service provides an analysis interface to a research client to receive client input using a regional communication mode corresponding to the research client. Based on the client input, the service analyzes data from an on-line survey of a panelist. The on-line survey uses a second, distinct regional communication mode corresponding to the panelist. Analysis results are provided to the client in the analysis interface, again using the regional communication mode corresponding to the research client. In various embodiments, the analysis service similarly provides for analysis of survey data from multiple panelists using multiple regional communication modes.
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Citations
173 Claims
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1-153. -153. (canceled)
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154. A method comprising:
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conducting one or more on-line market surveys of panelists in a first regional communication mode;
providing an analysis interface to a research client for an organization requesting market research;
receiving input from the research client through the analysis interface using a second regional communication mode corresponding to the research client, the second regional communication mode being different from the first regional communication mode;
based on the client input, analyzing data from the one or more on-line market surveys of panelists; and
providing analysis results to the research client through the analysis interface using the second regional communication mode. - View Dependent Claims (155, 156, 157, 158, 159, 160, 161, 162, 163, 164, 165, 166, 170)
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167. A computer-readable medium including instructions that cause a computer to implement a method, the method comprising:
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receiving a request from a research client for multi-region market research;
in response to receiving the request, providing an analysis interface to the research client in a first regional communication mode corresponding to the research client;
receiving input from the research client through the analysis interface using the first regional communication mode;
based on the input from the research client, analyzing data from one or more on-line market surveys of panelists, wherein the on-line market surveys were conducted in one or more regional communication modes different from the first regional communication mode; and
providing results of the data analysis to the research client using the first regional communication mode. - View Dependent Claims (168, 169)
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171. A computer-implemented system for providing multi-region market research to a client, the system comprising:
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means for conducting multi-region on-line market surveys of panelists in at least a first regional communication mode corresponding to the panelists;
means for providing an analysis interface to a research client;
means for receiving input from the research client through the analysis interface using a second regional communication mode corresponding to the research client, the second regional communication mode being different from the first regional communication mode;
means for analyzing data from the one or more on-line market surveys of panelists based on the client input; and
means for providing analysis results to the research client through the analysis interface using the second regional communication mode. - View Dependent Claims (172, 173)
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Specification