In-store consumer-based personalized offer presentation system and method

• US 20070174115A1
• Filed: 09/01/2004
• Published: 07/26/2007
• Est. Priority Date: 09/01/2004
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Yih, Jih-Shyr, Li, Chung-Sheng, Chieu, Trieu, Maximilien, E., Liu, Yew-Huey
• Application Number:
  US10/931,871
• Publication Number:
  US 20070174115A1
• Time in Patent Office: Days
• US Class Current: 705/14.250
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method and apparatus for presenting customized presentation offers to a consumer having a shopping device prior to the consumer'"'"'s check out in a retail environment is set forth. Using a keyword-driven rule-based method, the present invention identifies certain information regarding the consumer, items selected for purchase, retail environment and the like, and processes keywords relevant to the gathered information in view of rule types and available offers to select and prioritize for presentation to the consumer offers pertinent to the consumer'"'"'s interests, locations and activities while in the store. The personalized offer presentation is made available to the consumer preferably through an in-store server communicating to the shopping device used by the consumer so as to provide the consumer with in-store offers prior to the consumer completing their shopping experience at check out.

Claims

1. A method for generating personalized presentation offers for a consumer prior to said consumer'"'"'s completion of a shopping event in a retail environment, said method comprising:

reading an information code of at least one item selected for purchase during the shopping event, via a shopping device;

identifying one or more item-based keyword identifiers for each read information code and one or more consumer-based keyword identifiers for said consumer;

identifying at least one active presentation offer having a keyword list from a general offer pool;

assessing said one or more consumer-based keyword identifiers, said one or more item-based keyword identifiers and said at least one active presentation offer having a keyword list, in relation to one or more predetermined presentation keyword rules; and

,

generating a selected offer pool from available presentation offers for presentation to said consumer.

2. The method of claim 1 where said shopping device further comprises a display.

3. The method of claim 2 further comprising presenting the offer pool of available presentation offers to the consumer via said display.

4. The method of claim 1 wherein said predetermined presentation keyword rules include item keyword rules, category keyword rules, relationship keyword rules, scenario keyword rules and offer matching rules.

5. The method of claim 4 wherein said one or more item-based keyword identifiers for each read information code comprises one or more item keywords and said one or more consumer-based keyword identifiers for said consumer comprises one or more profile keywords.

6. The method of claim 5 further comprising generating said one or more item keywords in response to said reading an information code of at least one item selected for purchase during the shopping event, and generating said one or more profile keywords from information about said consumer.

7. The method of claim 6 wherein said information about said consumer includes one or more of location information about consumer'"'"'s location in said retail environment, descriptive preferences of consumer, historical shopping data about consumer, membership status of consumer in said retail environment, loyalty program information about said consumer, financial information about said consumer, and current shopping list of said consumer.

8. The method of claim 6 further comprising generating one or more category keywords, thereby categorizing multiple items selected for purchase into similar categories, in response to said generated one or more item keywords and said category keyword rules.

9. The method of claim 8 further comprising generating one or more relationship keywords in response to said generated category keywords, relationship keyword rules and quantity of an item selected for purchase.

10. The method of claim 9 further comprising generating one or more scenario keywords in response to said category keywords, said quantity of an item selected for purchase, said profile keywords and said scenario keyword rules, wherein said generated one or more scenario keywords are provided to a global keyword pool for use during the entire shopping event.

11. The method of claim 10 wherein said selected offer pool from available presentation offers is generated in response to said category keywords, said relationship keywords, said global keyword pool and said offer matching rules, in relation to said available presentation offers.

12. The method of claim 11, further comprising comparing for ranking said selected offer pool with at least one of said profile keywords and said information about consumer, and ranking said compared offer pool in a preferential order of offer display.

13. The method of claim 12 wherein the ranked selected offer pool is presented to said consumer in accordance with said preferential order.

14. The method of claim 12, wherein said ranked selected offer pool is presented to said consumer via a display on said shopping device.

15. The method of claim 13, wherein said method further comprises associating a weighted value for each profile keyword and excluding certain category keywords in response to profile keywords having a weighted negative and an exclusionary keyword rule.

16. The method of claim 4, wherein each of said predetermined presentation keyword rules is of the form of any of presentation rule types 1, 2, 3, 4, 5 and 6.

17. An information handling system comprising one or more processors, a memory accessible by the processors, a nonvolatile storage device accessible by the processors, a database of item records stored on the nonvolatile storage device, a code reader accessible by the processors, one or more viewable displays, and a presentation offer tool generating personalized presentation offers for a consumer prior to said consumer'"'"'s completion of a shopping event in a retail environment, said tool including:

detection logic for reading an information code of at least one item selected for purchase during the shopping event, retrieval logic for identifying and retrieving one or more item-based keyword identifiers for each read information code and one or more consumer-based keyword identifiers for said consumer;

second retrieval logic for identifying and retrieving at least one active presentation offer having a keyword list from a general offer pool;

processing logic for assessing said one or more consumer-based keyword identifiers, said one or more item-based keyword identifiers and said at least one active presentation offer having a keyword list, in relation to one or more predetermined presentation keyword rules;

second processing logic for generating a selected offer pool from available presentation offers for presentation to said consumer, and display logic for presenting by display offers from said selected offer pool.

18. The system of claim 17 further comprising transmission logic for sending read information codes from said shopping device to an in-store server;

receiving logic for receiving item, consumer and offer information from said in-store server in response to said sent read information codes; and

redemption logic for redeeming presentation offers made available to said consumer.

19. A computer program product stored on a computer operable medium for generating personalized presentation offers for a consumer prior to said consumer'"'"'s completion of a shopping event in a retail environment, said computer program product comprising:

means for reading an information code of at least one item selected for purchase during the shopping event, via a shopping device;

means for identifying one or more item-based keyword identifiers for each read information code and one or more consumer-based keyword identifiers for said consumer;

means for identifying at least one active presentation offer having a keyword list from a general offer pool;

means for assessing said one or more consumer-based keyword identifiers, said one or more item-based keyword identifiers and said at least one active presentation offer having a keyword list, in relation to one or more predetermined presentation keyword rules; and

, means for generating a selected offer pool from available presentation offers for presentation to said consumer.

20. An in-store personalized presentation offer system, comprising a computer program product stored on a computer operable medium for generating personalized presentation offers for a consumer prior to said consumer'"'"'s completion of a shopping event in a retail environment, said computer program product comprising:

means for reading an information code of at least one item selected for purchase during the shopping event, via a shopping device;

means for identifying one or more item-based keyword identifiers for each read information code and one or more consumer-based keyword identifiers for said consumer;

means for identifying at least one active presentation offer having a keyword list from a general offer pool;

means for assessing said one or more consumer-based keyword identifiers, said one or more item-based keyword identifiers and said at least one active presentation offer having a keyword list, in relation to one or more predetermined presentation keyword rules;

means for generating a selected offer pool from available presentation offers for presentation to said consumer; and

means for displaying one or more offers from said selected offer pool.