Advertising that is relevant to a person

• US 20070174117A1
• Filed: 01/23/2006
• Published: 07/26/2007
• Est. Priority Date: 01/23/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Pleyer, Sven, Cluts, Jonathan, Rinearson, Wistar, Goldthwaite, Flora, Reichert, James, Gallagher, John, Baumert, David, Heath, Pamela, Hendrickson, Gregory
• Granted Patent: US 8,126,774 B2
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer'"'"'s display system, which dynamically synthesizes the advertisement and provides it to the display.

Claims

1. A method for advertising comprising:

identifying a person who is currently viewing a display of a device;

determining that an opportunity exists to present an advertisement that is relevant to said person in the context of said person currently viewing said display;

receiving advertiser data for said advertisement from an advertiser;

generating additional data for said advertisement based on information that is not accessible by said advertiser or that said advertiser is unable to correlate to said advertisement;

determining instructions for generating said advertisement in a manner that is configured for imminent presentation in said display; and

providing said advertiser data, said additional data and said instructions to a system coupled to said display, where said system is to synthesize said advertisement dynamically from said advertiser data, said additional data and said instructions.

2. The method of claim 1, further comprising:

notifying said advertiser of said opportunity without identifying said person to said advertiser.

3. The method of claim 1, wherein said additional data elements include personal information of said person.

4. The method of claim 1, wherein determining that said opportunity exists comprises:

collecting and monitoring tracked information; and

evaluating said tracked information in said context.

5. A method for advertising comprising:

identifying a person who is currently viewing a display;

determining that an opportunity exists to present an advertisement that is relevant to said person in the context of said person currently viewing said display;

receiving from an advertiser data from which at least one three-dimensional object can be rendered;

determining instructions for generating an advertisement that is configured for imminent presentation in said display and that includes said at least one three-dimensional object; and

providing said data and said instructions to a three-dimensional rendering engine that is coupled to said display.

6. The method of claim 5, further comprising:

notifying said advertiser of said opportunity without identifying said person to said advertiser.

7. The method of claim 5, further comprising:

receiving from said advertiser pre-produced elements for inclusion in said advertisement; and

providing said elements to said three-dimensional rendering engine.

8. The method of claim 5, further comprising:

generating additional data for said advertisement based on information that is not accessible by said advertiser or that said advertiser is unable to correlate to said advertisement;

providing said additional data to said three-dimensional rendering engine.

9. The method of claim 5, wherein determining that said opportunity exists comprises:

collecting and monitoring tracked information; and

evaluating said tracked information in said context.

10. An advertising system comprising:

a tracking system to collect and monitor tracked information and to receive an identification of a person currently viewing a display, to determine therefrom whether an opportunity exists to present an advertisement to said person that is relevant in the context of said person viewing said display, and if so, to dynamically compile data for said advertisement and instructions for generating said advertisement so that said advertisement is configured for imminent presentation in said display.

11. The advertising system of claim 10, further comprising:

an advertisement synthesis system coupled to said display, said advertisement synthesis system to synthesize dynamically said advertisement from said data and said instructions.

12. The advertising system of claim 11, wherein said advertisement synthesis system comprises a three-dimensional rendering engine.

13. The advertising system of claim 11, wherein said advertisement synthesis system and said display are comprised in a device.

14. The advertising system of claim 13, wherein said device further comprises said tracking system.

15. The advertising system of claim 11, wherein a device comprises said tracking system and said advertisement synthesis system.