Targeted mobile device advertisements
First Claim
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1. A method of targeted advertising, comprising:
- linking an advertisement to correspond to one or more keywords; and
presenting the advertisement responsive to a voice query determined to contain said one or more keywords by a human searcher.
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Abstract
Targeted advertisement is provided to mobile device users based on one or more keywords in words spoken by the mobile device users. The users may submit voice requests using mobile phones or other mobile networked devices, relevant keyword(s) are determined from the requests and corresponding advertisements and/or products associated with the keyword(s) are provided to the users while the users are waiting for responses to the requests.
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Citations
21 Claims
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1. A method of targeted advertising, comprising:
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linking an advertisement to correspond to one or more keywords; and presenting the advertisement responsive to a voice query determined to contain said one or more keywords by a human searcher. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method, comprising:
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associating an advertisement with one or more keywords or phrases based on content of the advertisement and a predefined category corresponding to said keywords or phrases; and providing the advertisement responsive to a voice query containing said one or more of the keywords or phrases.
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14. A method, comprising:
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receiving a voice query from a mobile user and converting the voice query into text; extracting a keyword(s) from the converted text; and enabling a human searcher to select an advertisement using the keyword(s) and providing the advertisement to the mobile user. - View Dependent Claims (15, 16)
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17. A targeted advertising system, comprising:
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a storage unit storing an advertisement in relation to one or more keywords; and a display unit displaying the advertisement responsive to a voice query determined to contain one or more keywords by a human searcher.
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18. A method for targeted advertising, comprising:
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associating advertisement data to one or more keywords or phrases;
said associating being based on relation of content of the advertisement data to a category, usage or meaning of the keywords or phrases;transcribing a keyword or a phrase contained in spoken words including a voice query submitted, said transcribing executed based on voice recognition or human transcription; analyzing the transcribed keyword or phrase including determining weight of the keyword over other keywords; selecting an advertisement for the keyword or phrase contained in the spoken words based on said associating, said selecting being executed by a human searcher handling the voice query; and providing the selected advertisement via a cell phone or other networked mobile device.
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19. A method of targeted advertising, comprising:
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determining an advertisement matching one or more keywords of a voice query based on a selection by a human searcher; and sending the advertisement including a coupon for goods and/or services of a seller indicated in the advertisement to a mobile device via which the voice query is submitted.
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20. A method, comprising:
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presenting an advertisement matching a keyword contained in a voice query; and modifying the advertisement based on subscriber identity of a user submitting the voice query as determined by a human searcher.
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21. A computer readable storage controlling a computer having a data structure comprising:
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an advertisement including; a location identifier; a telephone number; a query; and a result.
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Specification