Targeted mobile device advertisements

• US 20070174258A1
• Filed: 12/29/2006
• Published: 07/26/2007
• Est. Priority Date: 01/23/2006
• Status: Abandoned Application

• Current Assignee: ChaCha Search, Inc.
• Original Assignee: ChaCha Search, Inc.
• Inventors: Bostic, Brad, Jones, Scott A.
• Application Number:
  US11/647,437
• Publication Number:
  US 20070174258A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G10L 2015/088 Word spotting

Abstract

Targeted advertisement is provided to mobile device users based on one or more keywords in words spoken by the mobile device users. The users may submit voice requests using mobile phones or other mobile networked devices, relevant keyword(s) are determined from the requests and corresponding advertisements and/or products associated with the keyword(s) are provided to the users while the users are waiting for responses to the requests.

Claims

1. A method of targeted advertising, comprising:

linking an advertisement to correspond to one or more keywords; and

presenting the advertisement responsive to a voice query determined to contain said one or more keywords by a human searcher.

2. The method according to claim 1, comprising:

converting the voice query to text using voice recognition.

3. The method according to claim 1, wherein the voice query is transcribed by human transcribers.

4. The method according to claim 1, wherein a user submitting the voice query interacts with the advertisement while the human searcher executes a search responsive to the voice query.

5. The method according to claim 1, wherein the advertisement is presented prior to the human searcher executing a search responsive to the voice query.

6. The method according to claim 1, wherein the human searcher qualifies a meaning of said one or more keywords by communicating with a user submitting the voice query.

7. The method according to claim 1, wherein the advertisement is selected based on association with previous queries directed to context matching that of the voice query.

8. The method according to claim 1, wherein human searchers registered for handling searches pertaining to a subject matter of the voice query pre-select the advertisement.

9. The method according to claim 1, wherein the human searcher selects the advertisement based on a phone number or other passive data of a user submitting the voice query.

10. The method according to claim 1, comprising:

determining a period of time during which the advertisement is presented; and

providing a voice or video snippet based on a review of the length of time by the human searcher.

11. The method according to claim 1, wherein coupon data related to content of the advertisement is provided in response to a selection of a user presented with the advertisement.

12. The method according to claim 11, wherein the coupon data is provided using SMS.

13. A method, comprising:

associating an advertisement with one or more keywords or phrases based on content of the advertisement and a predefined category corresponding to said keywords or phrases; and

providing the advertisement responsive to a voice query containing said one or more of the keywords or phrases.

14. A method, comprising:

receiving a voice query from a mobile user and converting the voice query into text;

extracting a keyword(s) from the converted text; and

enabling a human searcher to select an advertisement using the keyword(s) and providing the advertisement to the mobile user.

15. The method according to claim 14, wherein the keyword has more than one meaning and a meaning thereof as used in the voice query is determined based on prior search related uses of the keyword.

16. The method according to claim 14, wherein the selected advertisement is directed to a subject matter of the voice query.

17. A targeted advertising system, comprising:

a storage unit storing an advertisement in relation to one or more keywords; and

a display unit displaying the advertisement responsive to a voice query determined to contain one or more keywords by a human searcher.

18. A method for targeted advertising, comprising:

associating advertisement data to one or more keywords or phrases;

said associating being based on relation of content of the advertisement data to a category, usage or meaning of the keywords or phrases;

transcribing a keyword or a phrase contained in spoken words including a voice query submitted, said transcribing executed based on voice recognition or human transcription;

analyzing the transcribed keyword or phrase including determining weight of the keyword over other keywords;

selecting an advertisement for the keyword or phrase contained in the spoken words based on said associating, said selecting being executed by a human searcher handling the voice query; and

providing the selected advertisement via a cell phone or other networked mobile device.

19. A method of targeted advertising, comprising:

determining an advertisement matching one or more keywords of a voice query based on a selection by a human searcher; and

sending the advertisement including a coupon for goods and/or services of a seller indicated in the advertisement to a mobile device via which the voice query is submitted.

20. A method, comprising:

presenting an advertisement matching a keyword contained in a voice query; and

modifying the advertisement based on subscriber identity of a user submitting the voice query as determined by a human searcher.

21. A computer readable storage controlling a computer having a data structure comprising:

an advertisement including;

a location identifier;

a telephone number;

a query; and

a result.