System & Method of Delivering RSS Content Based Advertising

• US 20070174340A1
• Filed: 11/30/2006
• Published: 07/26/2007
• Est. Priority Date: 11/30/2005
• Status: Active Grant

• Current Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Original Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Inventors: GROSS, JOHN
• Granted Patent: US 7,856,445 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/313 Selection or weighting of terms for indexing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A system and method is disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in RSS feeds.

Claims

1. A method of presenting advertising information within an rss (really simple:

Syndication) feed comprising;

identifying a first RSS based content in the RSS feed;

generating a set of search results based on said first RSS based content;

wherein said search results include references to one or more separate webpages;

processing search content extracted from selected ones of said one or more separate webpages to identify one or more topics;

presenting at least one first advertisement in connection with said RSS feed based on said one or more topics.

2. The method of claim 1, wherein said first advertisement is presented as part of the RSS feed.

3. The method of claim 1, wherein said first advertisement is presented by a data channel outside of said RSS feed.

4. The method of claim 1, further including a step:

determining said first advertisement based on analyzing a plurality of RSS feeds selected for presentation within an RSS aggregator.

5. The method of claim 1 wherein said at least one first advertisement is presented within a search engine interface in response to a search query made within a search engine.

6. The method of claim 1, wherein said least one first advertisement is presented along with other advertisements which are provided based on a comparison of content of said RSS feed.

7. The method of claim 1, wherein said at least one first advertisement is presented when other advertisements based on a comparison of content of said RSS feed are not available and/or not cost competitive with said at least one first advertisement.

8. The method of claim 1 further including a step:

providing consideration to one or more operators and/or owners of said separate webpages in response to a follow up action taken on said first advertisement.

9. The method of claim 1 further including a step:

evaluating suitable ads for said RSS feed based on an analysis of said search results.

10. The method of claim 1 further including a step:

evaluating suitability of said RSS feed for one or more advertisements.

11. A method of presenting advertising information within an RSS (Really Simple Syndication) feed comprising:

selecting a set of RSS feeds from a plurality of potential RSS feed sources;

defining an RSS collective based on said set of RSS feeds, which RSS collective share predetermined characteristics and includes a first RSS feed;

compiling collective content from said RSS collective on a dynamic basis;

generating a set of search results based on said collective content;

wherein said search results include references to one or more separate webpages;

processing content extracted from selected ones of said one or more separate webpages to identify one or more topics;

presenting at least one first advertisement in connection with said first RSS feed based on said one or more topics.

12. The method of claim 11 further including a step:

providing consideration to one or more operators and/or owners of said RSS feeds within said RSS collective in response to a follow up action taken on said first advertisement.

13. The method of claim 11 wherein said RSS collective predetermined characteristics are based on one or more common topics associated with said RSS feeds.

14. A method of presenting advertising information within a web log (Blog) comprising:

compiling blog content from said blog;

generating a set of search results based on said blog content;

wherein said search results include references to one or more separate webpages;

processing content extracted from selected ones of said one or more separate webpages to identify one or more topics;

presenting at least one first advertisement within a web page of said blog based on said one or more topics.

15. The method of claim 14 further including the steps of:

selecting a set of blogs from a plurality of blog pages based on a first criteria; and

defining a blog collective based on said set of blogs, which blog collective provides said blog content.

16. The method of claim 14, wherein said least one first advertisement is presented along with other advertisements which are provided based on a comparison of content of said blog.

17. The method of claim 14, wherein said blog content is compiled on a dynamic basis.

18. A system for presenting advertising information within an RSS (Really Simple Syndication) feed comprising:

a first machine executable routine configured to identify a first RSS based content in the RSS feed;

a second machine executable routine configured to generate a set of search results based on said first RSS based content;

wherein said search results include references to one or more separate webpages;

a third machine executable routine configured to process search content extracted from selected ones of said one or more separate webpages to identify one or more topics;

a fourth machine executable routine configured to present at least one first advertisement in connection with said RSS feed based on said one or more topics.

19. A system for presenting advertising information within an RSS (Really Simple Syndication) feed comprising:

a first machine executable routine configured to identify RSS based content from a plurality of separate RSS feeds forming a collective associated with one or more common topics;

a second machine executable routine configured to generate a set of search results based on said first RSS based content;

wherein said search results include references to one or more separate webpages;

a third machine executable routine configured to process search content extracted from selected ones of said one or more separate webpages to identify one or more topics;

a fourth machine executable routine configured to present at least one first advertisement in connection with said RSS feed based on said one or more topics.

20. A system for presenting advertising information within a web log (Blog) comprising:

a first machine executable routine configured to compile blog content from said blog;

a second machine executable routine configured to generate a set of search results based on said blog content;

wherein said search results include references to one or more separate webpages;

a third machine executable routine configured to process search content extracted from selected ones of said one or more separate webpages to identify one or more topics;

a fourth machine executable routine configured to present at least one first advertisement in connection with said blog on said one or more topics.