Content Replacement in Electronically-Provided Archeived Material
First Claim
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1. A method for providing archived material comprising:
- receiving a query from a requestor for the archived material, the archived material comprising material suitable for reproducing electronically stored in a data store, the requester associated with a set of characteristics deduced from the query;
in response to receiving the query, retrieving a first instance of the archived material, the archived material satisfying the query, the archived material comprising a plurality of items including a non-substitutable item satisfying the query and at least one collateral item comprising a substitutable item;
determining that the substitutable item is irrelevant to the requester by referring to a set of rules comprising at least one rule associated with the substitutable item or at least one rule associated with the archived material or at least one rule associated with the set of characteristics of the requester;
selecting a second collateral item according to the set of rules;
generating a second instance of the plurality of items comprising the non-substitutable item and the second collateral item, wherein the second collateral item replaces the substitutable item of the first instance; and
displaying the second instance to the requester.
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Abstract
A document, publication or a portion of a publication containing collateral information (e.g. advertisements) is delivered in electronic form, preferably appearing electronically as it appears in traditional printed form. Collateral information associated with the document, publication or portion of the publication is dynamically replaced, enabling the user to potentially receive more useful and relevant information and enabling the publisher to potentially generate new revenue from the replaced collateral information.
18 Citations
20 Claims
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1. A method for providing archived material comprising:
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receiving a query from a requestor for the archived material, the archived material comprising material suitable for reproducing electronically stored in a data store, the requester associated with a set of characteristics deduced from the query;
in response to receiving the query, retrieving a first instance of the archived material, the archived material satisfying the query, the archived material comprising a plurality of items including a non-substitutable item satisfying the query and at least one collateral item comprising a substitutable item;
determining that the substitutable item is irrelevant to the requester by referring to a set of rules comprising at least one rule associated with the substitutable item or at least one rule associated with the archived material or at least one rule associated with the set of characteristics of the requester;
selecting a second collateral item according to the set of rules;
generating a second instance of the plurality of items comprising the non-substitutable item and the second collateral item, wherein the second collateral item replaces the substitutable item of the first instance; and
displaying the second instance to the requester. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for rendering archived material comprising:
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a data store which stores a plurality of instances of archived material, wherein at least one of the instances of the plurality of instances comprises a plurality of items, wherein the at least one instance is retrieved from the data store in response to receiving a query from a requester, and wherein the requester is associated with a set of characteristics deduced from the query, the at least one instance comprising a non-substitutable item satisfying the query and a substitutable item; and
a software module which creates a second instance based on the first instance by replacing the substitutable item with a second item and providing the second instance to the requester electronically. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer-readable storage medium comprising computer-executable instructions that when executed by a computing environment:
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in response to receiving a query from a requester, the requester associated with a set of characteristics deduced from the query, retrieve a first instance of archived material, the archived material comprising a plurality of items including a non-substitutable item satisfying the query and at least one collateral item comprising a substitutable item;
determine that the substitutable item is irrelevant to the requester by referring to a set of rules comprising at least one rule associated with the substitutable item or at least one rule associated with the archived material or at least one rule associated with the set of characteristics of the requester;
select a second collateral item according to the set of rules;
generate a second instance of the plurality of items comprising the non-substitutable item and the second collateral item, wherein the substitutable item of the first instance is replaced by the second collateral item before returning the second instance to the requester; and
providing the second instance to the requester electronically. - View Dependent Claims (17, 18, 19, 20)
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Specification