Advertising on mobile devices

• US 20070178889A1
• Filed: 02/01/2006
• Published: 08/02/2007
• Est. Priority Date: 02/01/2006
• Status: Abandoned Application

• Current Assignee: Xcellasave Incorporated
• Original Assignee: Xcellasave Incorporated
• Inventors: Rollin, Stephen, Cortegiano, Mark
• Application Number:
  US11/345,204
• Publication Number:
  US 20070178889A1
• Time in Patent Office: Days
• US Class Current: 455/414.300
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 1/72427 for supporting games or graphical animations
• CPC Class Codes: H04M 1/72442 for playing music files

Abstract

Devices, computer readable media, and systems including program instructions are provided for advertising on mobile phones. A device embodiment includes a mobile phone with program instructions executable to display a single stream of advertising formed from a number of advertising channels, receive a change input for a particular change to the single stream of advertising, and change the single stream of advertising according to the change input.

Claims

1. A mobile phone device comprising:

a processor;

a memory, connected to the processor; and

program instructions storable in the memory and executable by the processor to;

display information about a number of advertising channels;

receive a selection input for a particular advertising channel; and

download the particular advertising channel.

2. The device of claim 1, wherein the program instructions are executable to display information about a number of advertising channels, wherein the number of advertising channels are stored on a number of servers.

3. The device of claim 1, wherein the memory stores the information about a number of advertising channels.

4. The device of claim 3, wherein the information about a number of advertising channels includes a preview channel for a particular advertising channel from the number of advertising channels.

5. The device of claim 1, wherein the program instructions are executable to display information about an available advertising channel in response to a search input.

6. The device of claim 1, including program instructions executable to transmit the selection input as a text message to a server.

7. The device of claim 1, including program instructions executable to transmit the selection input as a short message service message to a server.

8. The device of claim 1, including program instructions executable to transmit the selection input and a unique token to a server.

9. The device of claim 1, wherein the program instructions are executable to download a bundle of files including the particular advertising channel and an application to display a number of advertising channels.

10. A mobile phone device comprising:

a processor;

a memory, connected to the processor; and

program instructions storable in the memory and executable by the processor to;

display information about a number of advertising channels;

download a particular advertising channel, selected from the number of advertising channels; and

display the particular advertising channel in a single stream of advertising, wherein the particular advertising channel includes;

a first screen that includes a brand name; and

a second screen that includes associated content.

11. The device of claim 10, wherein the associated content includes associated content selected from the group including:

a game;

a short-form video;

an animation;

a survey;

a coupon; and

a promotion.

12. A mobile phone device comprising:

a processor;

a memory, connected to the processor; and

program instructions storable in the memory and executable by the processor to;

display a single stream of advertising formed from a number of advertising channels by a channel manager;

receive an input to change the single stream of advertising; and

change the single stream of advertising based on the change input.

13. The device of claim 12, including program instructions executable to form the single stream of advertising from a number of advertising channels by a channel manager.

14. The device of claim 12, including program instructions executable to assign a particular priority to each of the advertising channels in the single stream of advertising by the channel manager.

15. The device of claim 12, wherein the program instructions are executable to display an interactive channel in the single stream of advertising.

16. The device of claim 12, wherein the program instructions to display the single stream of advertising are a single program application.

17. The device of claim 12, wherein the program instructions are executable to display, in the single stream of advertising, a prompt for a change input for a particular change to the single stream of advertising.

18. The device of claim 12, wherein the program instructions are executable to receive the change input, wherein the change input includes an input selected from the group including:

an input to add a particular advertising channel to the single stream of advertising;

an input to remove a particular advertising channel from the single stream of advertising;

an input to enable a particular advertising channel in the single stream of advertising; and

an input to disable a particular advertising channel in the single stream of advertising.

19. The device of claim 18, wherein the program instructions are executable to change the single stream of advertising according to the change input before the particular channel expires.

20. A mobile phone device comprising:

a logic;

a memory, connected to the logic;

an operating system (OS), stored in the memory, wherein routines in the OS are externally started; and

program instructions storable in the memory and executable by the processor to externally start a particular routine in the OS, in order to display a single stream of advertising formed from advertising channels.

21. The device of claim 20, wherein the program instructions are executable to start the particular routine in response to a start input.

22. The device of claim 20, wherein the program instructions are executable to start the particular routine in response to a push registry short message service input.

23. The device of claim 20, wherein the program instructions are executable to start the particular routine in response to an alarm input available in the OS.

24. The device of claim 23, including program instructions executable to schedule the alarm input based on a particular time at which the particular routine started.

25. The device of claim 23, including program instructions executable to schedule the alarm input based on a particular time at which the particular routine ended.

26. The device of claim 23, wherein the OS is Java 2 Micro Edition.

27. The device of claim 26, wherein the particular routine is a midlet.

28. A computer readable medium having instructions storeable thereon and executable to cause a device to perform a method, comprising:

displaying on a mobile phone a single stream of advertising formed from advertising channels, which correspond with a play list; and

changing the single stream of advertising immediately in response to changes to the play list.

29. The medium of claim 28, wherein the instructions to perform the method of displaying advertising on a mobile phone are a single application.

30. The medium of claim 28, wherein the method includes automatically displaying the single stream of advertising according to a particular schedule.

31. The medium of claim 28, wherein the method includes automatically retrieving updated versions of the advertising channels.

32. The medium of claim 28, wherein the method includes displaying the single stream of advertising in response to a virtual external event.

33. A system for mobile phones, comprising:

a processor;

a memory, connected to the processor; and

program instructions storable in the memory and executable by the processor to;

receive from a mobile phone a selection input for a particular advertising channel;

determine a play list of advertising channels including the particular advertising channel; and

transmit to the mobile phone the advertising channels of the play list.

34. The system of claim 33, including program instructions executable to determine the play list by using a unique token received from the mobile phone.

35. The system of claim 33, including program instructions executable to transmit to the mobile phone a single application to display the advertising channels as a single stream of advertising on the mobile phone.