Method and system for providing sponsored content based on user information

• US 20070179841A1
• Filed: 12/30/2005
• Published: 08/02/2007
• Est. Priority Date: 12/30/2005
• Status: Abandoned Application

• Current Assignee: SAP AG (SAP SE)
• Original Assignee: SAP AG (SAP SE)
• Inventors: Agassi, Shai, Shamia, Gadi, Cakarel, Efe, Elad, Rafi, Keren, Ido, Ziv, Udi, Hershkovitz, Barak
• Application Number:
  US11/323,230
• Publication Number:
  US 20070179841A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

Methods and systems for providing sponsored content based on user information are provided. A method for providing sponsored content for use with a business application includes obtaining a user profile of a user of a business application. The user profile is used to provide sponsored content for use with the business application.

Claims

1. A computerized method for providing sponsored content for use with a business application, comprising:

obtaining a user profile of a user of a business application; and

using the user profile to provide sponsored content for use with the business application.

2. The method of claim 1, wherein the user profile comprises demographic information of the user.

3. The method of claim 1, wherein the user profile comprises an identity of the user.

4. The method of claim 1, wherein the user profile comprises a user interest of the user.

5. The method of claim 4, wherein the user interest is identified by the user.

6. The method of claim 4, wherein the user interest is determined based on user activity of the user in the business application.

7. The method of claim 1, wherein the business application comprises a business process application

8. The method of claim 1, further comprising selecting the sponsored content dynamically during use of the business application.

9. The method of claim 1, further comprising selecting the sponsored content based on monetization of sponsored content.

10. The method of claim 1, further comprising presenting the sponsored content to the user in the business application.

11. The method of claim 1, wherein the sponsored content comprises advertising.

12. A computerized method for providing sponsored content for use with a business application, comprising:

monitoring user activity of a user in a business application; and

using the user activity to provide sponsored content for use with the business application.

13. The method of claim 12, wherein the user activity comprises a history of selections made by the user in the business application.

14. The method of claim 12, wherein the user activity comprises a history of network links visited by the user in the business application.

15. The method of claim 12, wherein the sponsored content comprises advertising.

16. The method of claim 12, further comprising presenting the sponsored content to the user in a business application.

17. The method of claim 12, further comprising selecting the sponsored content dynamically during use of the business application.

18. The method of claim 12, further comprising selecting the sponsored content based on monetization of sponsored content.

19. A computerized method for providing sponsored content for use with a computer application, comprising:

storing a user interest of a user in a computer application; and

providing sponsored content to the user in a computer application based on the user interest.

20. The method of claim 19, wherein the sponsored content comprises advertising.

21. A computerized method for providing sponsored content, comprising:

aggregating user information for a plurality of users of a computer application; and

providing sponsored content to users of the computer application based on the aggregated user information.

22. The method of claim 21, wherein the computer application comprises a business application.

23. The method of claim 22, wherein the business application comprises a business process application.

24. The method of claim 21, wherein the sponsored content comprises advertising.

25. A system for providing sponsored content for use with a business application, comprising:

memory storing sponsored content for use with a business application, at least a portion of the sponsored content comprising advertising; and

one or more processors operable to;

monitor user activity of a user in the business application, the user activity comprises at least a history of selections made by the user in the business application and a history of network links visited by the user in the business application; and

use the user activity to provide a selected portion of the sponsored content to the user in the business application.

26. A computerized method for providing sponsored content for use with a client-side application, comprising:

communicating with a remotely-hosted business application;

receiving sponsored content selected based on a user profile of a user of a business application; and

providing the sponsored content for use with the business application.

27. The method of claim 26, wherein the user profile comprises at least one of demographic information of the user, an identity of the user, and a user interest of the user.