Method, system, and computer program product for rewarding customer loyalty
First Claim
1. A method of rewarding spend by a customer using a transaction account, comprising:
- linking the transaction account to a reward point account associated with a service provider rewards program;
awarding points to the reward point account at a base earning rate for spend using the transaction account; and
awarding a preferred membership status in the service provider rewards program based on a combination of direct and non-direct spend by the customer using the transaction account.
3 Assignments
0 Petitions
Accused Products
Abstract
A service-related merchant may link its rewards program to a transaction account held by a consumer. Points may be awarded to the transaction account at an accelerated earning rate for various types of spend by the consumer, such as every day spend and direct spend. Additionally, points earned through any use of the transactional card are deposited directly into the rewards program offered by the service provider, rather than a generic rewards program offered by the transactional card company. Accumulated points in the rewards program may then be used directly in exchange for goods and services provided by the merchant. Such exchange occurs directly between the customer and the service provider. VIP status in the service provider'"'"'s reward program may be earned solely on the basis of spend using the transactional card, and does not require a minimum amount of direct spend with the service provider.
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Citations
26 Claims
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1. A method of rewarding spend by a customer using a transaction account, comprising:
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linking the transaction account to a reward point account associated with a service provider rewards program;
awarding points to the reward point account at a base earning rate for spend using the transaction account; and
awarding a preferred membership status in the service provider rewards program based on a combination of direct and non-direct spend by the customer using the transaction account. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for rewarding spend by a customer using a transaction account, comprising:
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a processor; and
a memory in communication with the processor, the memory for storing a plurality of processing instructions for directing the processor to;
link the transaction account to a reward point account associated with a service provider rewards program;
award points to the reward point account at a base earning rate for spend using the transaction account; and
award a preferred membership status in the service provider rewards program based on a combination of direct and non-direct spend by the customer using the transaction account. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to reward spend by a customer using a transaction account, said control logic comprising:
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first computer readable program code means for causing the computer to link the transaction account to a reward point account associated with a service provider rewards program;
second computer readable program code means for causing the computer to award points to the reward point account at a base earning rate for spend using the transaction account; and
third computer readable program code means for causing the computer to award a preferred membership status in the service provider rewards program based on a combination of direct and non-direct spend by the customer using the transaction account. - View Dependent Claims (22, 23, 24, 25, 26)
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Specification