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Method, system, and computer program product for rewarding customer loyalty

  • US 20070179850A1
  • Filed: 05/24/2006
  • Published: 08/02/2007
  • Est. Priority Date: 05/24/2005
  • Status: Abandoned Application
First Claim
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1. A method of rewarding spend by a customer using a transaction account, comprising:

  • linking the transaction account to a reward point account associated with a service provider rewards program;

    awarding points to the reward point account at a base earning rate for spend using the transaction account; and

    awarding a preferred membership status in the service provider rewards program based on a combination of direct and non-direct spend by the customer using the transaction account.

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