System for insertion of advertising content in user-requested internet web pages

• US 20070180147A1
• Filed: 02/01/2006
• Published: 08/02/2007
• Est. Priority Date: 02/01/2006
• Status: Abandoned Application

• Current Assignee: Connect Spot Limited
• Original Assignee: Connect Spot Limited
• Inventors: Leigh, Colin
• Application Number:
  US11/345,177
• Publication Number:
  US 20070180147A1
• Time in Patent Office: Days
• US Class Current: 709/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client. In one embodiment, a request from the web client for the web page is intercepted and used to retrieve the web page from the target web site. HTML code on the web page is then re-written to generate a modified web page including an ad insertion code fragment. The modified web page is sent to the web client, which executes the code fragment to cause the advertising content to be displayed.

Claims

1. A method for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client, comprising:

intercepting an HTTP request, from the web client, for the web page;

retrieving the web page from the target web site;

re-writing code on the web page to generate a modified web page including an ad insertion code fragment; and

sending the modified web page to the web client;

wherein the code fragment, when executed by the web client, causes the advertising content to be displayed.

2. The method of claim 1, including the step of sending, to a proxy server, the request that was intercepted;

wherein the proxy server performs the steps of retrieving the web page from the target web site and sending the modified web page to the web client.

3. The method of claim 1, including the steps of sending, to a proxy server, the request that was intercepted and the request for the advertising content;

wherein the proxy server performs the steps of retrieving the web page from the target web site, sending the modified web page to the web client, receiving the request from the web client for the advertising content, and sending the advertising content to the web client.

4. The method of claim 1, including the step of selecting the advertising content by evaluating factors including the venue of the web client and the type of the venue.

5. The method of claim 1, wherein the code fragment evaluates the current condition of the web page;

and wherein;

if an ad request frame is already in place, the code fragment generates a request for an ad selected by the present system;

if an HTML ad request frame is not detected on the web page, then the code fragment instructs the web client to create an ad request frame which, when executed by the web client, causes the advertising content to be displayed.

6. A method for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client, comprising:

intercepting a request from the web client for the web page;

retrieving the web page from the target web site in response to forwarding, to the target web site, the request that was intercepted;

re-writing HTML code on the web page to produce a modified web page including an ad insertion code fragment;

sending the modified web page to the web client;

wherein the ad insertion code fragment, when executed by the web client, causes an advertising content request to be generated; and

sending the advertising content to the web client in response to the request therefor.

7. The method of claim 6, including the step of sending, to a proxy server, the request that was intercepted;

wherein the proxy server performs the steps of retrieving the web page from the target web site and sending the modified web page to the web client.

8. The method of claim 6, including the steps of sending, to a proxy server, the request that was intercepted and the request for the advertising content;

wherein the proxy server performs the steps of retrieving the web page from the target web site, sending the modified web page to the web client, receiving the request from the web client for the advertising content, and sending the advertising content to the web client.

9. The method of claim 6, including the step of selecting the advertising content by evaluating factors including the venue of the web client and the type of the venue.

10. The method of claim 6, wherein the ad request frame generates a request for the advertising content when the web page is loaded by the web client.

11. The method of claim 6, wherein the advertising content sent to the web client is different from advertising material included in the web page retrieved from the target web site.

12. The method of claim 6, wherein the code fragment evaluates the current condition of the web page;

and wherein;

if an ad request frame is already in place, the code fragment generates a request for an ad selected by the present system;

if an HTML ad request frame is not detected on the web page, then the code fragment instructs the web client to create an ad request frame which, when executed by the web client, causes the advertising content to be displayed.

13. A method for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client, comprising:

intercepting an HTTP request, from the web client, for the web page;

retrieving the web page from the target web site in response to forwarding, to the target web site, the request that was intercepted;

re-writing HTML code on the web page retrieved from the target web site to produce a modified web page including an ad insertion code fragment;

sending the modified web page to the web client;

wherein the ad insertion code fragment, when executed by the web client, causes an advertising content request to be generated;

executing the ad request frame to generate an HTTP request for the advertising content; and

sending the advertising content to the web client in response to the request therefor.

14. The method of claim 13, including the step of sending, to a proxy server, the request that was intercepted;

wherein the proxy server performs the steps of retrieving the web page from the target web site and sending the modified web page to the web client.

15. The method of claim 13, including the steps of sending, to a proxy server, the request that was intercepted and the request for the advertising content;

wherein the proxy server performs the steps of retrieving the web page from the target web site, sending the modified web page to the web client, receiving the request from the web client for the advertising content, and sending the advertising content to the web client.

16. The method of claim 13, including the step of selecting the advertising content by evaluating factors including the venue of the web client and the type of the venue.

17. The method of claim 13, wherein the ad request frame generates a request for the advertising content when the web page is loaded by the web client.

18. The method of claim 13, including the step of sending, to a proxy server, the request that was intercepted;

wherein the proxy server performs the steps of retrieving the web page from the target web site and sending the modified web page to the web client.

19. The method of claim 13, including the steps of sending, to a proxy server, the request that was intercepted and the request for the advertising content;

wherein the proxy server performs the steps of retrieving the web page from the target web site, sending the modified web page to the web client, receiving the request from the web client for the advertising content, and sending the advertising content to the web client.

20. The method of claim 13, including the step of selecting the advertising content by evaluating factors including the venue of the web client and the type of the venue.

21. The method of claim 13, wherein the ad request frame generates a request for the advertising content when the web page is loaded by the web client.

22. The method of claim 13, wherein the advertising content sent to the web client is different from advertising material included in the web page retrieved from the target web site.

23. The method of claim 13, wherein the request for the web page is a wireless transmission intercepted in a hotspot.

24. A method for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client, comprising:

receiving a request, from the web client, for the web page by intercepting an HTTP transmission from the web client;

sending the request to a proxy server;

forwarding the request for the web page, from the proxy server the target web site;

receiving the web page from the target web site;

inserting a code fragment in the web page received from the target web site;

sending the web page containing the code fragment to the web client;

wherein the ad insertion code fragment, when executed, causes an ad request frame to be generated on the web page;

receiving a request for the advertising content by an ad content server, in response to the ad request frame being executed by the web client; and

sending the advertising content from the ad content server to the web client, in response to receipt of the request therefor.

25. The method of claim 24, wherein the step of inserting the code fragment includes re-writing HTML in the web page received from the target web site to generate a modified web page including a code fragment, in the web page, which generates an ad request frame on the web page;

wherein, in response to the ad request frame being clicked on by a user of the web client, the ad request frame initiates a request for the advertising content to be generated by an entity other than the target web site.

26. The method of claim 24, including the step of selecting the advertising content by evaluating factors including the venue of the web client and the type of the venue.

27. The method of claim 24, wherein the request for the web page is a wireless transmission intercepted in a hotspot.

28. The method of claim 24, wherein the advertising content sent to the web client is different from advertising material included in the web page retrieved from the target web site.

29. A system for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client, the system comprising:

customer premises equipment that intercepts an HTTP request, from the web client, for the web page;

a proxy server that receives the request from the web client, forwards the request to the target web site, and sends the web page back to the proxy server;

an ad insertion module, coupled to the proxy server and to a database containing the advertising content;

an ad content server that receives the web page from the proxy server;

wherein the HTML on the retrieved web page is re-written by the ad insertion module to generate a modified web page including a code fragment which generates an ad request frame when loaded by the web client; and

wherein the modified web page is sent to the web client by the ad content server;

wherein a request for the advertising content to be inserted in the web page is generated in response to the ad request frame being executed by the web client; and

wherein, in response to receiving the request for the advertising content, the ad content server sends the advertising content to the web client for inclusion in the web page.

30. The system of claim 29, wherein the proxy server replaces the ad content server, and sends the modified web page to the web client, receives the request for the advertising content to be inserted in the web page, and sends the advertising content to the web client.

31. The system of claim 29, including an ad placement module that provides, to the ad insertion module, the advertising content to be embedded in the web page.

32. The system of claim 31, wherein the ad placement module selects ads to be inserted by evaluating factors including venue of the web client and the type of venue

33. The system of claim 29, wherein the advertising content embedded in the web page replaces at least some of the pre-existing advertising material therein.

34. The system of claim 29, wherein the ad request frame is executed when clicked on by a user of the web client.

35. The system of claim 29, wherein the modified web page is generated only if the web page HTML is re-writeable.

36. The method of claim 29, wherein the advertising content inserted in the web page is selected by evaluating factors including the venue of the web client and the type of the venue.

37. A system for insertion of advertising content in an Internet web page, located on a target web site and requested by a web client, comprising:

means for intercepting a request from the web client for the web page;

means for retrieving the web page from the target web site in response to forwarding, to the target web site, the request that was intercepted;

means for re-writing HTML code on the web page to produce a modified web page including an ad insertion code fragment;

means for sending the modified web page to the web client;

wherein the ad insertion code fragment, when executed, causes an advertising content request to be generated; and

means for sending the advertising content to the web client in response to the request therefor.

38. The system of claim 37, wherein the advertising content inserted in the web page is selected by evaluating factors including the venue of the web client and the type of the venue.

39. The system of claim 37, wherein the advertising content sent to the web client is different from advertising material included in the web page retrieved from the target web site.

40. The method of claim 37, wherein the code fragment evaluates the current condition of the web page;

and wherein;

if an ad request frame is already in place, the code fragment generates a request for an ad selected by the present system;

if an HTML ad request frame is not detected on the web page, then the code fragment instructs the web client to create an ad request frame which, when executed by the web client, causes the advertising content to be displayed.