METHODS AND APPARATUS TO IDENTIFY VIEWING INFORMATION
First Claim
Patent Images
1. A method to identify viewing information, comprising:
- detecting at least one media signal having pixel information to generate one or more images on a media presentation device;
extracting encoded viewing information generated at a media consumption site from the pixel information based on a pixel characteristic; and
identifying viewing information based on the encoded viewing information.
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Abstract
Methods and apparatus to identify viewing information are disclosed. In an example method, at least one media signal delivered by a content terminal such as a set top box to a media presentation device such as a television is detected. The media signal includes pixel information that is used to generate one or more images on the television. Encoded viewing information generated at a media consumption site is extracted from the pixel information by a metering device, decoded by the metering device, and then transmitted to a data collection facility for processing.
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Citations
30 Claims
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1. A method to identify viewing information, comprising:
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detecting at least one media signal having pixel information to generate one or more images on a media presentation device;
extracting encoded viewing information generated at a media consumption site from the pixel information based on a pixel characteristic; and
identifying viewing information based on the encoded viewing information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An apparatus to identify viewing information comprising:
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a detecting device configured to detect at least one media signal having pixel information to generate one or more images on a media presentation device;
an extracting device coupled to the detecting device, the extracting device being configured to extract encoded viewing information generated at a media consumption site from the pixel information based on a pixel characteristic; and
an identifying device coupled to the extracting device, the identifying device being configured to identify viewing information based on the encoded viewing information. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A machine accessible medium storing instructions, which when executed, cause a machine to:
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detect at least one media signal having pixel information to generate one or more images on a media presentation device;
extract encoded viewing information generated at a media consumption site from the pixel information based on a pixel characteristic; and
identify viewing information based on the encoded viewing information.
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30-83. -83. (canceled)
Specification