System and method for delivering content
First Claim
1. A method of delivering targeted content to a mobile device, the method comprising:
- receiving a request for content from a mobile device, the request being associated with at least one parameter;
automatically selecting additional content in dependence on the at least one parameter; and
providing the additional content to the mobile device in addition to the requested content.
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Accused Products
Abstract
A system for implementing a method for selection, delivery and display of precisely targeted advertisements to mobile phones or devices operates on computers that serve the content and on the mobiles phones and devices. Many people use their mobile phones to browse information, the providers of which desire to display advertisements. However users will not accept any inconvenience or additional delay. The present invention allows for very precise targeting of advertisements to the user by scoring how closely they match the interests of the user. The invention also provides a method for transmitting the advertisement to the device without introducing delay to the transmission process. The invention then displays the advert during time when the user is waiting for new content, thus not interrupting their browsing.
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Citations
34 Claims
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1. A method of delivering targeted content to a mobile device, the method comprising:
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receiving a request for content from a mobile device, the request being associated with at least one parameter;
automatically selecting additional content in dependence on the at least one parameter; and
providing the additional content to the mobile device in addition to the requested content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method of delivering content to a mobile device, the method comprising:
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receiving a request for content to be displayed at the mobile device;
selecting additional content to be sent to the mobile device with the requested content; and
providing the additional content to the mobile device immediately after the requested content. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. A method of operating a mobile device, comprising:
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requesting content from a remote content provider;
determining if additional content is stored at the device; and
if additional content is stored at the device, displaying content selected from the additional content while waiting for the requested content to be delivered. - View Dependent Claims (27, 28, 29)
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30. A system for delivering targeted content to a local content cache in a mobile device, the mobile device operating in a local context, the system comprising:
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a server computer configured to rank a plurality of pages of additional content using weighting algorithms to determine relevance of each of the plurality of pages of additional content to the local context of the mobile device;
the server computer being configured to deliver at least one page of additional content to the device for storage at the device, the page being ranked relatively highly in comparison to others of the plurality of pages; and
the mobile device being configured to store the at least one page of additional content in the local content cache. - View Dependent Claims (31)
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32. A mobile device having a content cache, comprising:
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a communications module configured to request content from a remote content provider;
a content cache reading module configured to determine if additional content is stored at the device; and
a display driver, the display driver being configured, if additional content is stored at the device, to display content selected from the additional content while waiting for the requested content to be delivered. - View Dependent Claims (33, 34)
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Specification