Method and system of measuring and recording user data in a communications network
First Claim
1. A system for measuring and recording user data in a communications network and associating the user data with demographic data of the user, the user being able to access a user computer processing means having browser means, the system comprising:
- data processing means for receiving from the browser means a measurement record after the user accesses a part of the network having a portion of measurement code embedded therein;
the data processing means determining from the received measurement record whether a survey identified by a survey identifier has been presented to the user;
whereupon if the survey identifier is not detected, the data processing means forwards survey initiation code together with compatible measurement code to the user in order to complete a survey including the demographic data of the user;
the system further comprising;
first electronic storage means for receiving survey data of the user and the measurement record of the user, each being linked to the another and identified through a user identification code;
whereupon an interested party has access to information based on the measurement record and survey data of the user for the purpose of ascertaining information about the user in a market segment.
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Accused Products
Abstract
A system (2) for measuring and recording user data in a communications network and associating the user data with demographic data of the user, the user being able to access a user computer processing means (6) having browser means (18). The system comprises data processing means (4) for receiving from the browser means a measurement record after the user accesses a part of the network having a portion of measurement code embedded therein. The data processing means determines from the received measurement record whether a survey identified by a survey identifier has been presented to the user. The system further comprises first electronic storage means (12) for receiving survey response data of the user and the measurement record of the user.
139 Citations
25 Claims
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1. A system for measuring and recording user data in a communications network and associating the user data with demographic data of the user, the user being able to access a user computer processing means having browser means, the system comprising:
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data processing means for receiving from the browser means a measurement record after the user accesses a part of the network having a portion of measurement code embedded therein;
the data processing means determining from the received measurement record whether a survey identified by a survey identifier has been presented to the user;
whereupon if the survey identifier is not detected, the data processing means forwards survey initiation code together with compatible measurement code to the user in order to complete a survey including the demographic data of the user;
the system further comprising;
first electronic storage means for receiving survey data of the user and the measurement record of the user, each being linked to the another and identified through a user identification code;
whereupon an interested party has access to information based on the measurement record and survey data of the user for the purpose of ascertaining information about the user in a market segment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 24, 25)
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17. A method of measuring and recording user data in a communications network and associating the user data with demographic data of the user, the user being able to access a user computer processing means having browser means, the method comprising the steps of:
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the user accessing a part of the network having a portion of measurement code embedded therein;
forwarding a measurement record from the browser means to a data processing means;
determining from the received measurement record whether a survey identified by a survey identifier has been presented to the user;
whereupon if the survey identifier is not detected, survey initiation code is forwarded with compatible measurement code to the user in order to complete a survey including the demographic data of the user; and
forwarding the completed survey response data and measurement record to a first electronic storage means, each linked by a common user identification code;
such that an interested party has access to information based on the measurement record and survey data of the user for the purpose of ascertaining information about the user in a market segment. - View Dependent Claims (18, 19)
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20. A system for measuring and recording user data in a communications network and associating the user data with demographic data of the user, the user being able to access a user computer processing means having browser means, the system comprising:
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data processing means for receiving from the browser means a measurement record after the user accesses a part of the network having a portion of measurement code embedded therein;
wherein the data processing means determines from the received measurement record if the survey identified by a survey code has been presented to the user and completed by the user;
wherein, where the survey has been completed by the user and survey data stored in a first electronic storage means, the measurement record, containing a portion of the user data, is forwarded to the first electronic storage means;
the measurement record and the survey data, including demographic data of the user, being identified by a user identification code;
wherein an interested party has access to information based on the measurement record and survey data of the user for the purpose of ascertaining information about the user in a market segment. - View Dependent Claims (21, 22)
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23. A system for measuring and recording user data in a communications network and associating the user data with demographic data of the user, the user being able to access a user computer processing means having browser means, the system comprising:
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data processing means for receiving from the browser means a measurement record after the user accesses a part of the network having a portion of measurement code embedded therein, the measurement record forming part of the user data;
wherein a user identification code is applied to the browser means to provide the user data in the network in a market segment;
first electronic storage means for storing survey data containing demographic data of the user;
said survey data linked to the user data by the user identification code;
wherein an interested party obtains information about the user based on demographic data of the user in combination with the user data across the market segment.
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Specification