System For Enabling Competition Entry Via Label

• US 20070187479A1
• Filed: 04/23/2007
• Published: 08/16/2007
• Est. Priority Date: 05/25/1999
• Status: Active Grant

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul, Lapstun, Jacqueline, Scott, Paul
• Granted Patent: US 7,427,015 B2
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2370/022 Centralised management of display operation, e.g. in a server instead of locally
• CPC Class Codes: G09G 2380/04 Electronic labels

Abstract

A system for enabling competition entry is provided using a printed product label provided on a product item. The system has a sensing device and a computer system. The sensing device senses coded data from the label attached to the product item and generates interaction data representing interaction of the sensing device with the coded data. The coded data is uniquely indicative of the product item and the label has regions including information fields, buttons and/or entry fields. The computer system receives the interaction data and correlates the interaction data with a competition.

Claims

1. A system for enabling competition entry using a printed product label provided on a product item, the system comprising:

a sensing device configured to;

sense coded data from the label attached to the product item, the coded data being uniquely indicative of the product item; and

generate interaction data representing interaction of the sensing device with the coded data, wherein the label comprises regions selected from the group comprising information fields, buttons, and entry fields; and

a computer system configured to receive the interaction data and correlate the interaction data with a competition.

2. A system according to claim 1, wherein the interaction data identifies at least an identity of the label and the position of the sensing device relative to the label.

3. A system according to claim 1, wherein the label is disposed on a product label having human-readable information relating to a competition and machine-readable coded data relating to an identity of the label.

4. A system according to claim 3, wherein at least some of the coded data includes a label identifier.

5. A system according to claim 4, wherein the label identifier is a unique product item identifier.

6. A system according to claim 5, wherein the unique product item identifier is an electronic product code.

7. A system for competition entry using printed labels provided on a product item, the system comprising:

a product label attached to the product item including human-readable information relating to a competition and machine-readable coded information relating to an identity of the label and being uniquely indicative of the product item, wherein the product label further comprises regions selected from the group consisting of information fields, buttons, and entry fields;

a sensing device configured to sense the machine-readable coded data as the sensing device is moved across the product label, and to generate interaction data based on the sensed coded data; and

a computer system programmed to correlate the interaction data with a competition and to record an entry in the competition based on the correlated interaction data.

8. A system according to claim 7, wherein at least some of the coded data includes a label identifier.

9. A system according to claim 8, wherein the label identifier is a unique product item identifier.

10. A system according to claim 9, wherein the unique product item identifier is an electronic product code.

11. A system according to claim 7, further comprising a display device, wherein interacting with at least one of the buttons using the sensing device causes the computer system to display information on the display device.