Automatically modifying web pages to integrate advertising without changing UI

• US 20070192181A1
• Filed: 02/10/2006
• Published: 08/16/2007
• Est. Priority Date: 02/10/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Asdourian, Ryan
• Application Number:
  US11/352,494
• Publication Number:
  US 20070192181A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and system are disclosed for customizing web pages without changing user interface (UI) elements. Keywords, texts, or phrases are located within the web pages and correspondingly turned into links to provide new information like rich media advertisements. The physical layout of the web pages remains intact with only visual changes to the keywords, texts, or phrases shown as links.

Claims

1. A method for customizing a website to provide new information, comprising:

receiving one or more keywords to search in at least one of a website or an HTML file of the website;

scanning at least one of the website or the HTML file of the website to locate the one or more keywords;

upon an identification of the one or more keywords, modifying at least one of the website or the HTML file of the website to provide one or more information associated with the located one or more keywords; and

providing for a display of the website wherein the one or more information is accessible.

2. The method of claim 1, wherein modifying the at least one of the website or the HTML file of the website comprises establishing one or more links respectively at the located one or more keywords wherein selecting a keyword in a web page executes a link to the one or more information.

3. The method of claim 2, wherein providing for the display comprises providing for an indication of the one or more links in the web page as the located one or more keywords.

4. The method of claim 3, further comprising executing the link wherein a pop-up window appears in a display of the web page with the one or more information.

5. The method of claim 1, wherein the one or more information is selected from a group including an advertisement, a textual display, a graphical display, an audio, and a video.

6. The method of claim 1, further comprising accessing the one or more information by hovering or passing a pointer attached to a computing device over a member of the located one or more keywords shown in a display of a web page.

7. The method of claim 1, further comprising monitoring the website to measure a user access of the one or more information.

8. One or more computer-readable media having instructions stored thereon for performing the method of claim 1.

9. A method for customizing a website, with a set of user interface (UI) elements, to provide new content, comprising:

receiving one or more text to locate in a web page;

searching at least one of the web page or the HTML file of the web page to locate the one or more text;

if the one or more text is located, associating the one or more text respectively with one or more content;

changing at least one of the web page or the HTML file of the web page to provide the one or more content and to maintain the set of UI elements of the website; and

providing a modified web page with the set of UI elements and the one or more content.

10. The method of claim 9, wherein changing the at least one of the web page or the HTML file of the web page comprises establishing one or more links respectively at the located one or more text wherein selecting a text in the web page executes a link to the one or more content.

11. The method of claim 10, wherein providing the modified web page comprises providing an indication of the one or more links in the web page as the located one or more text.

12. The method of claim 11, further comprising executing the link wherein a pop-up window appears in a display of the web page with the one or more content.

13. The method of claim 9, wherein the one or more content is selected from a group including an advertisement, a text, a graph, a picture, an audio, and a video.

14. The method of claim 9, further comprising accessing the one or more content by hovering or passing a pointer attached to a computing device over a member of the located one or more text shown in a display of a web page.

15. The method of claim 9, further comprising monitoring the web page to measure a user access of the one or more content.

16. One or more computer-readable media having instructions stored thereon for performing the method of claim 9.

17. A system for incorporating new information into a website without creating new user interface (UI) elements, comprising:

a web publisher operable to at least one of provide a website, identify a set of text located in the website, provide an access to an HTML file of the website, or provide the access to the website;

a service provider operable to receive the set of text, to scan the website or the HTML file of the website to locate the set of text, to modify the website or the HTML file of the website when a subset of the set of text is identified, or to provide a set of information when the subset of the set of text is selected during a display of the website as a web page; and

the web publisher and the service provider operable to exchange a set of data associated with the set of text or the website.

18. The method of claim 17, wherein the service provider operable to establish a set of links respectively at the located set of text wherein the subset of the set of text in the website provides a link to the set of information.

19. The method of claim 17, further comprising monitoring the website to measure a user access of the set of information.