Method of delivering coupons using customer data
First Claim
1. A method of providing customer related messages to a customer, said customer using a mobile device and said mobile device having a customer identification, said method comprising:
- entering, by a customer, a store zone;
receiving, by a system, said customer identification from said mobile device;
mining, by said system, customer demographic data (CDD) related to said customer identification;
generating, by said system, messages for said customer, said messages being generated based on said mined CCD related to said customer identification;
providing, by said system, said messages to said mobile device when said mobile device enters said store zone;
requesting that said customer reviews said messages on said mobile device and selects at least one message that interests said customer;
receiving, by said system, a message that was selected by said customer as a customer selection related item;
providing, by said system, a discount to said customer, said discount being applicable when said customer purchases said customer selection related item.
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Accused Products
Abstract
A system architecture and method are provided that allow a retailer to provide a unique shopping experience to their customers. The customers, who belong to multiple affinity groups and have a purchasing history, are provided coupons via a wireless mobile device at the time they enter a zone on or about a retail location. The customer may use their wireless mobile device to select coupons or incentives for items that they wish to purchase in the store and thereby receive a discount. Retailers and product manufacturers may incentivise customers to purchase their goods at or near the point of product selection.
129 Citations
20 Claims
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1. A method of providing customer related messages to a customer, said customer using a mobile device and said mobile device having a customer identification, said method comprising:
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entering, by a customer, a store zone;
receiving, by a system, said customer identification from said mobile device;
mining, by said system, customer demographic data (CDD) related to said customer identification;
generating, by said system, messages for said customer, said messages being generated based on said mined CCD related to said customer identification;
providing, by said system, said messages to said mobile device when said mobile device enters said store zone;
requesting that said customer reviews said messages on said mobile device and selects at least one message that interests said customer;
receiving, by said system, a message that was selected by said customer as a customer selection related item;
providing, by said system, a discount to said customer, said discount being applicable when said customer purchases said customer selection related item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of providing purchasing incentives to a customer who enters a retail zone with a mobile device, said mobile device containing a customer identification, said method comprising:
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identifying said customer by receiving said customer identification from said mobile device when said customer and said mobile device are in said retail zone;
providing, to said mobile device, a plurality of purchasing incentives, said plurality of purchasing incentives being based on the customer'"'"'s purchasing history and at least one of the customer'"'"'s affinity memberships, said purchasing incentive being provided to said mobile device for the customer to review upon entering said retail zone;
requesting that said customer review said plurality of purchasing incentives;
requesting that said customer select at least one of said purchasing incentives as a customer selected purchasing incentive;
providing a discount to said customer at a point of sale that is related to said retail zone, said discount being associated with said customer selected purchasing incentive;
storing information about the customer'"'"'s purchases and usage of said plurality of purchasing incentives. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A method of purchasing retail items with electronic coupons, said method comprising:
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providing, to a user'"'"'s mobile device, a plurality of electronic coupons as said user'"'"'s mobile device enters a predefined zone, said electronic coupons being at least in part a result of customer demographic data that is directly associated with the user of said user'"'"'s mobile device;
reviewing, by said user on a display of said mobile device, said plurality of electronic coupons;
selecting, by said user via said mobile device, at least one of said electronic coupons;
providing, to said user via said mobile device, an option to receive directions to help locate an item associated with a selected one of said plurality of said electronic coupons;
providing a discount, to said user at a point of sale associated with said predefined zone, based on said selected one of said plurality of said electronic coupons.
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Specification