METHOD FOR DISPLAY OF ADVERTISING

• US 20070192189A1
• Filed: 11/09/2006
• Published: 08/16/2007
• Est. Priority Date: 11/09/2005
• Status: Abandoned Application

• Current Assignee: Micro Target Media Holdings Inc.
• Original Assignee: Micro Target Media Holdings Inc.
• Inventors: POPOWICH, TERRANCE, WOLANCZYK, WALTER, MILLER, JEREMY, HESSEL, IAN, PORTER, RICHARD, BARNARD, SUSAN, DACHUK, JOSEPH
• Application Number:
  US11/558,031
• Publication Number:
  US 20070192189A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G09F 15/0012 frames therefor
• CPC Class Codes: G09F 15/0018 panel clamping or fastening means
• CPC Class Codes: G09F 15/0043 connected to a receptacle of public utility, e.g. a waste receptacle
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for
• CPC Class Codes: G09F 19/22 Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Abstract

Improvements in systems and methods for advertising. Systems and methods according to the invention include specially-adapted computer networks 200, unique data input and acquisition devices 261, and processes for implementing, monitoring, and assessing advertising campaigns. Systems and methods are particularly useful in advertising campaigns directed to multiple locations, and are suitable for use both with fixed or permanent structures and with portable toilets and other temporary or moveable structures.

Claims

1. A method of advertising, comprising:

acquiring rights to place advertising on surfaces of moveable structures;

reaching an agreement with an advertiser for display of at least one advertisement on the surfaces during an event; and

causing the at least one advertisement to be placed on the surfaces for display during the event.

2. The method of claim 1, wherein at least one of the surfaces comprises at least a portion of an exterior of at least one of the portable toilet units.

3. The method of claim 1, wherein at least one of the surfaces comprises at least a portion of an interior of at least one of the portable toilet units.

4. The method of claim 1, wherein a plurality of the surfaces comprise at least portions the exteriors of a plurality of the portable toilet units, and a single copy of the at least one advertisement is displayed on the plurality of surfaces.

5. A method of advertising practiced by an advertising contractor, comprising:

acquiring from an operator of an advertising structure rights to place advertising on surfaces of moveable structures;

reaching an agreement with an advertiser for display of at least one first advertisement on the surfaces during an event;

reaching an agreement with an other advertiser for display of at least one other advertising on the surfaces during the event, the agreement subject to a right in the advertising contractor to cause substitution of the other advertising with the at least one first advertisement.

6. A method for displaying advertisements, comprising:

identifying at least one advertisement to be displayed to a target audience in at least one of a specified time and a specified place;

identifying at least one moveable structure to be used in displaying the advertising, the moveable structure adapted for serving a primary purpose other than advertising;

causing the at least one advertisement to be displayed on a portion of the at least one moveable structure likely to be viewed by a member of the target audience while the member is using the moveable structure for its primary purpose.

7. The method of claim 6, wherein the moveable structure is a portable toilet unit.

8. An advertising method comprising:

acquiring advertising rights for the outer surfaces of portable toilet units owned by a portable toilet unit rental company;

identifying an event at which the portable toilet units will be in service;

approaching an event holder that is responsible for holding the event regarding using the outer surface of the portable toilet units as a backdrop for supporting advertising media during the event;

reaching a revenue agreement with the event holder regarding using the outer surface of the portable toilet units as a backdrop for supporting advertising media during the event; and

applying non-permanent advertising media to the outer surfaces of the portable toilet units during the event.

9. A method of processing advertising data, comprising:

receiving data identifying a current geographic location of each of a plurality of portable structures and at least one advertisement disposed on at least one of the portable structures;

storing the data in memory;

providing the data to a client system in form useable for display.

10. The method of claim 9, comprising:

receiving data representing a current image of at least one of the portable structures; and

providing the image data to the client system in association with the data identifying the current geographic location of the corresponding portable structure, and the data identifying the advertisement disposed on the corresponding portable structure.

11. A computer usable medium having computer readable code embodied therein for causing a computer to:

receive data identifying a current geographic location of each of a plurality of portable structures and at least one advertisement disposed on at least one of the portable structures;

store the data in memory in a form useable by a client system for display.

12. The medium of claim 11, comprising computer readable code for causing a computer to:

receive data representing a current image of at least one of the portable structures; and

store the data in memory in association with the data identifying the current geographic location of the corresponding portable structure, and the data identifying the advertisement disposed on the corresponding portable structure.

13. An method useful in advertising, comprising:

pursuant to an agreement, causing placement of at least one advertisement on at least one surface of a plurality of portable structures for display during one or more times in which the structures will be in service;

causing the creation of data, in form suitable for processing by a computer, identifying a current geographic location of each of the structures and the at least one advertisement placed on the structures; and

providing the data to a computer system for storage in memory accessible by at least one computer.

14. The method of claim 13, wherein data identifying at least one of the structures is created using an automatic reader.

15. The method of claim 14, wherein the automatic reader comprises a radio-frequency identification device.

16. The method of claim 14, wherein the automatic reader comprises a barcode scanner.

17. The method of claim 13, wherein data identifying the current geographic location of at least one of the structures is created using an automated navigational aid.

18. The method of claim 17, wherein the automated navigation aid comprises a global positioning system.

19. The method of claim 13, comprising:

causing the creation of data representing a current image of at least one of the portable structures; and

providing the image data to the computer system in association with the data identifying the current geographic location of the corresponding portable structure.

20. The method of claim 19, wherein data representing a current image of the at least one of the portable structures is created using a digital imaging device.

21. The method of claim 13, wherein the providing the data to a computer system is performed at least partially using a wireless transmission device.