System & Method of Evaluating Content Based Advertising

• US 20070192369A1
• Filed: 11/30/2006
• Published: 08/16/2007
• Est. Priority Date: 11/30/2005
• Status: Active Grant

• Current Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Original Assignee: John Nicholas and Kristin Gross Trust U/A/D April 13 2010
• Inventors: Gross, John
• Granted Patent: US 8,417,569 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system and method searches, identifies, tests and/or evaluates websites and content related ads for suitability. The results can be used to identify and promote services to prospective advertising affiliates as part of an advertising campaign.

Claims

1. A method of testing suitability of one or more content sites as sources of advertising:

material comprising;

selecting one or more advertisements related to a first topic;

analyzing search results corresponding to one or more search queries directed to said first topic to determine a first candidate set of individual webpages;

determining a performance rating for each of said individual webpages by examining a correlation between a presentation of each of said individual webpages within a search interface and a user interaction with said one or more advertisements which is/are also presented within said search interface.

2. The method of claim 1, further including a step:

sorting said webpages based on their performance.

3. The method of claim 2, further including a step:

automatically preparing a communication to operators of selected ones of said webpages based on a ranking of their performance.

4. The method of claim 1 wherein said first candidate set of individual webpages are taken from a top N list of said search results.

5. The method of claim 1 further including a step:

assembling a logical collective of webpages based on a scoring for their respective correlation values.

6. The method of claim 1 wherein said search queries are derived from one or more RSS feeds and/or web logs (blogs).

7. A method of testing suitability of one or more advertisements for presentation based on content at a target webpage comprising:

selecting at least one target webpage;

identifying a set of one or more individual topic related advertisements adapted for said at least one target webpage;

determining a performance rating for each of said individual topic related advertisements by examining a correlation between a presentation of content for said at least one target webpage within an interface and a user interaction with one or more of said individual topic related advertisements.

8. The method of claim 7, further including a step:

sorting said set of one or more individual topic related advertisements based on their performance.

9. The method of claim 8, further including a step:

automatically preparing a communication to advertising content suppliers of selected ones of said advertisements based on a ranking of their performance.

20. The system of claim 8, further including a routine adapted to automatically prepare a communication to advertising content suppliers of selected ones of said advertisements based on a ranking of their performance.

10. A method of testing suitability of advertising information comprising:

identifying one or more advertisements relating to a first topic;

identifying one or more target webpages;

determining a performance rating for both said target webpages and said first topic related advertisements by examining a correlation between a presentation of said one or more target webpages and a user interaction with said one or more topic related advertisements.

11. A system for testing suitability of one or more content sites as sources of advertising material comprising:

a first machine executable routine configured to identify one or more advertisements related to a first topic;

a second machine executable routine configured to analyze search results corresponding to one or more search queries directed to said first topic to determine a first candidate set of individual webpages;

a third machine executable routine configured to determine a performance rating for each of said individual webpages by examining a correlation between a presentation of each of said individual webpages within a search interface and a user interaction with said one or more advertisements which is/are also presented within said search interface.

12. A system for testing advertising materials comprising:

a first machine executable routine configured to identify at least one target webpage;

a second machine executable routine configured to identify a set of one or more individual topic related advertisements adapted for said at least one target webpage;

a third machine executable routine configured to determine a performance rating for each of said individual topic related advertisements by examining a correlation between a presentation of said at least one target webpage within an interface and a user interaction with one or more of said individual topic related advertisements.

13. The system of claim 12, further including a routine adapted to sort said webpages based on their performance.

14. The system of claim 12, further including a routine adapted to automatically prepare a communication to operators of selected ones of said webpages based on a ranking of their performance.

15. The system of claim 12 wherein said first candidate set of individual webpages are taken from a top N list of said search results.

16. The system of claim 12 further including a routine which assembles a logical collective of webpages based on a scoring for their respective correlation values.

17. The system of claim 12 wherein said search queries are derived from one or more RSS feeds and/or web logs (blogs).

18. A system for testing suitability of one or more advertisements for presentation based on content at a target webpage comprising:

a first machine executable routine configured to identify one or more advertisements related to a first topic;

a second machine executable routine configured to identify one or more target webpages;

a third machine executable routine configured to determine a performance rating for both said target webpages and said advertisements related to the first topic by examining a correlation between a presentation of said one or more target webpages and a user interaction with said one or more topic related advertisements.

19. The system of claim 18, further including a routine adapted to sort said set of one or more individual topic related advertisements based on their performance.