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Systems and methods for placing advertisements

  • US 20070192794A1
  • Filed: 02/16/2007
  • Published: 08/16/2007
  • Est. Priority Date: 02/16/2006
  • Status: Active Grant
First Claim
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1. A method for placing advertisements on a user interface comprising the steps of:

  • providing a zoomable user interface having a plurality of user interface screens, at least some of said plurality of graphical user interface screens containing user-selectable objects associated with media selections;

    linking said user interface screens together by predetermined paths, wherein each of said plurality of user interface screens can be reached via a predetermined set of said paths;

    receiving user input resulting in zooming transitions from one of said plurality of graphical user interface screens to a currently displayed another of said graphical user interface screens;

    wherein a semantic context associated with reaching one of said currently displayed another of said plurality of user interface screens is determined based upon a particular path within said set of predetermined paths taken to reach said currently displayed another of said plurality of user interface screens; and

    placing at least one advertisement on said currently displayed another of said plurality of user interface screens based on said determined semantic context, wherein said semantic context is further determined based upon contextual relevance, said contextual relevance being calculated as;

    HD

    (q,c)
    =

    x

    {Pq-Pc}


    α

    rx
    +

    y

    {Pc-Pq}


    β

    ry
    +

    z

    {q,c}


    γ

    rz
    where;

    α

    , β

    , and γ

    are weighting factors, rn is a hierarchical level of a given topic, and Pn is a set of parent topics of an item.

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