PORTRAYAL OF HUMAN INFORMATION VISUALIZATION

• US 20070197933A1
• Filed: 01/16/2007
• Published: 08/23/2007
• Est. Priority Date: 09/05/1997
• Status: Active Grant

• Current Assignee: Hello-Hello Incorporated
• Original Assignee: Hello-Hello Incorporated
• Inventors: Young, Charles
• Granted Patent: US 8,027,906 B2
• Time in Patent Office: Days
• US Class Current: 600/558
• CPC Class Codes: A61B 5/162 Testing reaction times
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for
• CPC Class Codes: G09F 19/18 involving the use of optical projection means, e.g. projection of images on clouds projection apparatus per se G03B

Abstract

An apparatus and method for displaying viewer reactions to a display object. The display object is divided into a plurality of spatial regions, viewer reactions are collected to an exposure to the display object and correlated with the spatial regions, and the display object is displayed with an aspect of the display of each spatial region being a function of the viewer reactions for the region.

Claims

1. A method for analyzing viewer response to a display object, the method comprising the steps of:

exposing a viewer to a display object for a first time period;

asking the viewer which first area of the display object the viewer noticed;

exposing the viewer to the display object for a second time period;

asking the viewer which second area of the display object the viewer noticed;

correlating the areas with elements comprising the display object;

displaying the order in which the elements were noticed by the viewer.

2. The method of claim 1 wherein the second time period is longer than the first time period.

3. The method of claim 1 wherein the first time period is approximately ½

second or approximately 1 second.

4. The method of claim 1 wherein the second time period is approximately 1 second or approximately 4 seconds.

5. The method of claim 1 wherein the exposing and asking steps are performed for a plurality of viewers.

6. The method of claim 5 further comprising the step of determining the number of viewers noticing a particular element after each time period.

7. The method of claim 6 wherein the displaying step comprises displaying which first element the largest number of viewers noticed after being exposed to the display object for the first time period.

8. The method of claim 7 wherein the displaying step comprises displaying which second element the largest number of viewers noticed after being exposed to the display object for the second time period.

9. The method of claim 6 wherein the displaying step comprises displaying one display object for each time period, each display object being modified to identify the actual or relative number of viewers noticing one or more of the elements.

10. The method of claim 6 wherein the displaying step comprising displaying a movie showing the display object modified in time to identify the actual or relative number of viewers noticing one or more of the elements.

11. The method of claim 1 wherein the exposing steps are performed using a computer screen.

12. The method of claim 1 further comprising the step of receiving answers from the viewers using a computer system.