Apparatus and Methods of Advertising Utilizing Photographic Printer Services with Keyword Targeting

• US 20070198285A1
• Filed: 12/07/2006
• Published: 08/23/2007
• Est. Priority Date: 02/08/2006
• Status: Abandoned Application

• Current Assignee: Card-Mott Corporation
• Original Assignee: Card-Mott Corporation
• Inventors: Mottla, Richard P., Cardarella, Eric
• Application Number:
  US11/608,122
• Publication Number:
  US 20070198285A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 20/105 involving programming of a portable memory device, e.g. IC cards, "electronic purses"
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for printing a photographic print including the steps of receiving advertising content from an advertiser; receiving advertiser input from an advertiser associated with the advertising content; receiving image data from a customer; receiving customer input from a customer associated with the image data; comparing the customer input to the advertiser input to generate at least one match; combining advertising content and image data into coupled data based on the generated match; and printing a photographic print, the photographic print including an image section and an advertising section, the photographic print including a printed image printed within the image section, which is based upon the image data of the coupled data, the photographic print further including printed advertising indicia printed within the advertising section, which is based upon the advertising content and related to the customer input. There is also provided a method for advertising and a photographic print.

Claims

1. A method for printing on a photographic print, the method comprising the steps of:

a) receiving advertising content from an advertiser;

b) receiving advertiser input from an advertiser that is associated with the advertising content;

c) receiving image data from a customer;

d) receiving customer input from a customer that is associated with the image data;

e) comparing the customer input to the advertiser input to generate at least one match,

f) combining the advertising content and the image data into coupled data based on the generated match; and

g) printing a photographic print, the photographic print including an image section and an advertising section, the photographic print further including a printed image printed within the image section, the printed image being based upon the image data of the coupled data, the photographic print further including a printed advertising indicia printed within the advertising section, the printed advertising indicia being based upon the advertising content and related to the customer input.

2. The method for printing as claimed in claim 1, wherein the advertiser input comprises one of a keyword, a group of words and a phrase.

3. The method for printing as claimed in claim 1, wherein the advertiser input comprises a format further comprising one of words, responses to a series of prompts or keystrokes.

4. The method for printing as claimed in claim 1, wherein the customer downloads a computer program which is configured to locate image data on a computer for subsequent uploading.

5. The method for printing as claimed in claim 1, wherein the image data contains more than one image.

6. The method for printing as claimed in claim 1, wherein the customer input comprises one of a keyword, a group of words and a phrase.

7. The method for printing as claimed in claim 1, wherein the customer input comprises a format further comprising one of words, responses to a series of prompts or keystrokes.

8. The method for printing as claimed in claim 1, wherein the advertiser input comprises one of a keyword, a group of words and a phrase and the customer input comprises one of a keyword, a group of words and a phrase.

9. The method for printing as claimed in claim 1, wherein the customer input is created by the customer.

10. The method for printing as claimed in claim 1, wherein the customer input is entered into a textbox.

11. The method for printing as claimed in claim 1, wherein the customer input is selected from a subject tree.

12. The method for printing as claimed in claim 1, wherein the customer input further comprises demographic information about the customer.

13. The method for printing as claimed in claim 1, wherein the customer input is associated with the image data in the form of metadata.

14. The method for printing as claimed in claim 1, wherein the customer creates a user profile that is retained by the printer service.

15. The method for printing as claimed in claim 13, wherein the image data and the customer input received by the printer service are associated with the user profile of the customer.

16. The method for printing as claimed in claim 14, wherein the user profile comprises customer input that is compiled over a period of time.

17. A method for advertising on a photographic print, the method comprising the steps of:

a) identifying a printer service, the printer service providing printing services to customers, each customer providing the printer service with image data and customer input that describes the content of the image data, for the printer service to print photographic prints that include printed images derived from the image data;

b) providing advertising content to the printer service, the advertising content being representative of advertising indicia;

c) providing advertiser input to the printer service, the advertiser input associated with the advertising content;

d) requesting the printer service to compare customer input to the advertiser input to generate at least one match;

combine the advertising content and the image data into coupled data based on the generated match; and

print a photographic print, the photographic print including printed image and an advertising indicia wherein the printed advertising indicia is based upon the advertising content and related to the customer input.

18. The method of advertising claimed in claim 17, further comprising at least two advertisers that want to advertise on exact customer input.

19. The method of advertising claimed in claim 18, further comprising the step of engaging in an auction-style bidding process to advertise on exact customer input.

20. A photographic print comprising:

a photographic paper stock, including an image section and an advertising section;

a printed image printed within the image section; and

a printed advertising indicia printed within the advertising section that is related to the printed image.