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Systems and methods for measuring, targeting, verifying, and reporting advertising impressions

  • US 20070198327A1
  • Filed: 02/01/2007
  • Published: 08/23/2007
  • Est. Priority Date: 08/15/2003
  • Status: Abandoned Application
First Claim
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1. A method of reporting impressions of advertisements associated with distributed media assets, the method comprising:

  • collecting media asset perception data from at least one media asset distributor;

    collecting advertisement placement data including information regarding relationships between at least one advertisement and one or more of the distributed media assets;

    loading the collected media asset perception data and the collected advertisement placement data into at least one computerized database; and

    generating advertisement impression data by correlating at least the collected media asset perception data and the collected advertisement placement data; and

    producing at least one advertisement impression report based at least in part on the advertisement impression data.

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