Systems and methods for measuring, targeting, verifying, and reporting advertising impressions
First Claim
1. A method of reporting impressions of advertisements associated with distributed media assets, the method comprising:
- collecting media asset perception data from at least one media asset distributor;
collecting advertisement placement data including information regarding relationships between at least one advertisement and one or more of the distributed media assets;
loading the collected media asset perception data and the collected advertisement placement data into at least one computerized database; and
generating advertisement impression data by correlating at least the collected media asset perception data and the collected advertisement placement data; and
producing at least one advertisement impression report based at least in part on the advertisement impression data.
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Accused Products
Abstract
Systems and methods are disclosed that enable an advertising or marketing company to identify with greater particularity the shows, movies, channels, entertainment commodity, commodity distribution channel, etc. in which they should place their ad for greatest effect, that is to attain the desired number of impressions in by the desired target audience. The present system and methods may also enable an advertising or marketing company to determine where to send their ads for greatest effect. By characterizing devices that receive or play entertainment commodities, an advertiser may be able to predict that the viewer of entertainment commodities and ads at that device would have particular characteristics that may be within or without the target audience. The systems and methods of the present disclosure enable an advertiser to characterize the viewer of the advertisement without collecting personal information or personally identifiable information from the view, the supplier of the entertainment commodity, or other source of personal information.
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Citations
32 Claims
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1. A method of reporting impressions of advertisements associated with distributed media assets, the method comprising:
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collecting media asset perception data from at least one media asset distributor;
collecting advertisement placement data including information regarding relationships between at least one advertisement and one or more of the distributed media assets;
loading the collected media asset perception data and the collected advertisement placement data into at least one computerized database; and
generating advertisement impression data by correlating at least the collected media asset perception data and the collected advertisement placement data; and
producing at least one advertisement impression report based at least in part on the advertisement impression data. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method of reporting impressions by a target audience of advertisements associated with distributed media assets, the method comprising:
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collecting media asset perception data from at least one media asset distributor;
collecting advertisement placement data including information regarding relationships between at least one advertisement and one or more of the distributed media assets;
collecting at least one target audience profile from an advertiser identifying at least one characteristic of a target audience for one or more advertisements;
loading at least the collected media asset perception data, the collected advertisement placement data, and the at least one target audience profile into at least one inferential database;
generating one or more media asset profiles identifying at least one characteristic of a perceiving audience of the one or more distributed media assets and loading the one or more media asset profiles into the at least one inferential database;
generating target audience impression data with an inferential engine associated with the inferential database by correlating at least the collected media asset perception data, the collected advertisement placement data, the collected at least one target audience profile, and the one or more media asset profiles; and
producing at least one target audience impressions report based at least in part on the target audience impression data. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14)
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15. A method of identifying one or more distributed media assets with which one or more advertisements may be associated to increase the number of impressions of the one or more advertisements by a target audience, the method comprising:
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collecting media asset perception data from one or more media asset distributors and loading the media asset perception data into at least one inferential database;
generating one or more media asset profiles identifying at least one characteristic of a perceiving audience of the one or more distributed media assets and loading the one or more media asset profiles into the at least one inferential database;
collecting at least one target audience profile from an advertiser identifying at least one characteristic of a target audience for one or more advertisements and loading the at least one target audience profile into the at least one inferential database;
generating targeted advertising data with an inferential engine associated with the inferential database by identifying relationships in the at least one inferential database between the at least one target audience profile, the collected media asset perception data, and the one or more media asset profiles; and
producing at least one targeted advertising report based at least in part on the targeted advertising data identifying at least one targeted distributed media asset with which the advertiser may associate the one or more advertisements to increase the number of advertisement impressions by an audience having at least one characteristic at least substantially similar to those identified in the target audience profile. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A method of identifying one or more media receivers to which one or more advertisements may be directed to increase the number of impressions of the one or more advertisements by a target audience, the method comprising:
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collecting media asset perception data from one or more media asset distributors and loading the media asset perception data into at least one inferential database;
generating one or more media asset profiles identifying at least one characteristic of a perceiving audience of the one or more distributed media assets and loading the one or more media asset profiles into the at least one inferential database;
generating one or more media receiver profiles with an inferential engine associated with the at least one inferential database and loading the one or more media receiver profiles into the at least one inferential database, wherein the one or more media receiver profiles identify at least one characteristic of users of the one or more media receivers and are based at least in part on the collected media asset perception data and the one or more media asset profiles;
collecting at least one target audience profile from an advertiser identifying at least one characteristic of a target audience for one or more advertisements and loading the at least one target audience profile into the at least one inferential database;
generating receiver-targeted advertising data with the inferential engine based at least in part on relationships in the at least one inferential database between the at least one target audience profile and the one or more media receiver profiles; and
producing at least one targeted advertising report based at least in part on identifying at least one targeted media receiver to which the advertiser may direct the one or more advertisements to increase the number of advertisement impressions by an audience having at least one characteristic at least substantially similar to those identified in the target audience profile. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method of verifying the effectiveness of a targeted advertising campaign associating one or more advertisements with one or more distributed media assets, the method comprising:
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collecting media asset perception data from one or more media asset distributors and loading the media asset perception data into at least one inferential database;
generating one or more media asset profiles identifying at least one characteristic of a perceiving audience of the one or more distributed media assets and loading the one or more media asset profiles into the at least one inferential database;
collecting at least one target audience profile from an advertiser identifying at least one characteristic of a target audience for one or more advertisements and loading the at least one target audience profile into the at least one inferential database;
generating targeted advertising data with an inferential engine associated with the inferential database by identifying relationships in the at least one inferential database between the at least one target audience profile and the one or more media asset profiles;
producing at least one targeted advertising report based at least in part on the targeted advertising data identifying at least one targeted distributed media asset with which the advertiser may associate the one or more advertisements to increase the number of advertisement impressions by an audience having at least one characteristic at least substantially similar to those identified in the target audience profile collecting advertisement placement data including information regarding relationships between at least one advertisement and one or more of the distributed media assets and loading the collected advertisement placement data into the at least one inferential database;
generating target audience impression data with the inferential engine by correlating at least the collected media asset perception data, the collected advertisement placement data, the collected at least one target audience profile, and the calculated media asset profiles; and
producing at least one target audience impressions performance report based at least in part on the target audience impression data and the targeted advertising report.
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Specification