System and method for providing loyalty rewards to an assistant designated to manage a financial transaction account

• US 20070198335A1
• Filed: 10/11/2005
• Published: 08/23/2007
• Est. Priority Date: 10/11/2005
• Status: Abandoned Application

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: American Express Marketing & Development Corporation (American Express Company)
• Inventors: Edwards, Brent, Thompson, Jane, Rosenfeld, Marc
• Application Number:
  US11/246,139
• Publication Number:
  US 20070198335A1
• Time in Patent Office: Days
• US Class Current: 705/14.27
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

Systems, methods and computer program products for rewarding a holder of a transaction account linked to a financial transaction instrument, and rewarding an assistant who has been designated by the transaction account holder to manage the transaction account, the transaction account holder and the assistant each participating in a loyalty program. A first loyalty account associated with the transaction account is created for the transaction account holder. A second loyalty account associated with the transaction account is created for the assistant. A first reward is provided to the first loyalty account of the transaction account holder and a second reward is provided to the second loyalty account of the assistant, based on at least one transaction made using the financial transaction instrument.

Claims

1. A method for rewarding both a holder of a transaction account linked to a financial transaction instrument, and an assistant who has been designated by the transaction account holder to manage the transaction account, comprising the steps of:

creating a first loyalty account associated with the transaction account holder;

creating a second loyalty account associated with the assistant;

providing a first reward to the first loyalty account based on at least one transaction made using the financial transaction instrument ; and

providing a second reward to the second loyalty account, based on the at least one transaction made using the financial transaction instrument,

whereby the transaction account holder and the assistant can each participate in a loyalty program through use of the financial transaction instrument.

2. The method of claim 1, wherein providing the first reward to the first loyalty account and the second reward to the second loyalty account is additionally based on a relationship of a partner with the loyalty program.

3. The method of claim 1, wherein the assistant is an employee working for the account holder.

4. The method of claim 1, further comprising the step of accepting a designation of at least one level of management access at which the assistant is authorized to manage at least a portion of the transaction account.

5. The method of claim 1, wherein said step of creating for the transaction account holder the first loyalty account and said step of creating for the assistant a second loyalty account are performed at a single integrated server.

6. The method of claim 1, further comprising the step of creating for a third loyalty account associated with a second assistant.

7. The method of claim 6, further comprising the step of additionally providing a third reward to the third loyalty account, based on the at least one transaction made using the financial transaction instrument.

8. The method of claim 1, wherein said step of creating for a transaction account holder a first loyalty account is performed multiple times to create respective first loyalty accounts for each of a plurality of transaction account holders, who have each designated the same assistant, and wherein said step of creating for the assistant a second loyalty account is performed to create a single loyalty account for the assistant corresponding to the first loyalty accounts of that plurality of transaction account holders.

9. A system for rewarding a holder of a transaction account linked to a financial transaction instrument, and an assistant who has been designated by the transaction account holder to manage the transaction account, comprising:

a database storing information relating to a first loyalty account, associated with the transaction account holder, and a second loyalty account, associated with the assistant; and

a processor for providing a first reward to the first loyalty account based on at least one transaction made using the financial transaction instrument and for providing a second reward to the second loyalty account, based on the at least one transaction made using the financial transaction instrument,

whereby the transaction account holder and the assistant can each participate in a loyalty program through use of the financial transaction instrument.

10. The system of claim 9, wherein said processor'"'"'s crediting the first reward to the first loyalty account and the second reward to the second loyalty account is additionally based on a relationship of a partner with the loyalty program.

11. The system of claim 9, further comprising a database for storing a designation of at least one level of management access at which the assistant is authorized to manage at least a portion of the transaction account.

12. The system of claim 9, wherein said processor establishes the first loyalty account and the second loyalty account at a single integrated server.

13. The system of claim 9, wherein said database also stores information relating to a third loyalty account associated with the transaction account, the third loyalty account being for a second assistant designated by the transaction account holder.

14. The system of claim 13, wherein said processor additionally credits a third reward to the third loyalty account of the second assistant, based on at least one transaction made by the transaction account holder using the financial transaction instrument.

15. The system of claim 9, wherein said database stores information relating to respective first loyalty accounts of each of a plurality of transaction account holders, who have each designated the same assistant, and stores information relating to a second loyalty account for that assistant.

16. A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to reward a holder of a transaction account linked to a financial transaction instrument, and an assistant who has been designated by the transaction account holder to manage the transaction account, said control logic comprising:

first computer readable program code means for causing the computer to create a first loyalty account associated with the transaction account holder;

second computer readable program code means for causing the computer to create a second loyalty account associated with the assistant;

third computer readable program code means for causing the computer to provide a first reward to the first loyalty account based on at least one transaction made using the financial transaction instrument; and

fourth computer readable program code means for causing the computer to provide a second reward to the second loyalty account of the assistant, based on the at least one transaction made using the financial transaction instrument,

whereby the transaction account holder and the assistant can each participate in a loyalty program through use of the financial transaction instrument.

17. The computer program product of claim 16, wherein crediting the first reward to the first loyalty account and the second reward to the second loyalty account is additionally based on a relationship of a partner with the loyalty program.

18. The computer program product of claim 16, further comprising:

fourth computer readable program code means for causing the computer to accept a designation of at least one level of management access at which the assistant is authorized to manage the transaction account.

19. The computer program product of claim 16, further comprising:

fourth computer readable program code means for causing the computer to create the first loyalty account and the second loyalty account at a single integrated server.

20. The computer program product of claim 16, further comprising:

fourth computer readable program code means for causing the computer to create for a second assistant a third loyalty account associated with the transaction account.

21. The computer program product of claim 20, further comprising:

fourth computer readable program code means for causing the computer additionally to credit a third reward to the third loyalty account of the second assistant, based on at least one transaction made by the transaction account holder using the financial transaction instrument.

22. The computer program product of claim 16, wherein said first computer readable program code means is also for causing the computer respective first loyalty accounts for each of a plurality of transaction account holders, wherein said second computer readable program code means is also for causing the computer to create for the assistant a second loyalty account associated with each of those plural transaction accounts.