Assessing advertiser charges for manual user insertion of one or more ads into a document to be made available to another user or users, for distribution of such documents and/or for user actions on such distributed ads

• US 20070198343A1
• Filed: 05/30/2006
• Published: 08/23/2007
• Est. Priority Date: 02/17/2006
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Collison, Derek, Sjogreen, Carl, Lucovsky, Mark
• Application Number:
  US11/443,455
• Publication Number:
  US 20070198343A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

User distributed advertisements (UDA ads) facilitates insertion of manually selected ads into a document that is to be distributed (e.g., transmitted, published, and/or posted) such that the document is to be made available to other users. For example, manually selected ads can be inserted into an email to be sent to another user, a blog to be posted for viewing by other users, a message to be sent to another user, a message board entry to be posted for viewing by other users, a document published and made available to other users, etc. Hence, UDA ads provide a scaleable advertising platform that achieves at least some of the benefits of manual targeting. Charges might be assessed to the advertiser, perhaps subject to one or more conditions being met. Rewards might be provided to the user that inserts and/or distributes the UDA ad, perhaps subject to one or more conditions being met. Performance metrics of UDA ads might be determined and used for various purposes, such as later ad serving arbitrations. A user interface for advertisers to allow their ads to be UDA ad-enabled might be provided.

Claims

1. A computer-implemented method comprising:

a) rendering a set of one or more ads to a first user;

b) accepting a first input from the first user with respect to one of the one or more ads;

c) providing an instance of the one ad in a document in response to the first input;

d) accepting a second input from the first user for making the document available to a second user; and

e) assessing a charge to an advertiser associated with the one ad conditioned upon at least one of (A) the first input of the first user, (B) the second input of the first user, and (C) a act of the second user.

2. The computer-implemented method of claim 1 wherein the act of assessing a charge to an advertiser associated with the one ad is conditional such that it is performed only after the first user provides the first input causing an instance of the ad to be provided in the document.

3. The computer-implemented method of claim 1 wherein the act of assessing a charge to an advertiser associated with the one ad is conditional such that it is performed only after the first user makes the document available to the second user.

4. The computer-implemented method of claim 3 wherein the act of making the document available to the second user includes transmitting the document to the second user or distributing the document to a set of users including the second user.

5. The computer-implemented method of claim 3 wherein the act of making the document available to the second user includes publishing or posting the document such that it can be accessed by the second user.

6. The computer-implemented method of claim 1 wherein the act of making the document available to the second user includes transmitting the document to the second user or distributing the document to a set of users including the second user.

7. The computer-implemented method of claim 1 wherein the act of making the document available to the second user includes publishing or posting the document such that it can be accessed by the second user.

8. The computer-implemented method of claim 1 wherein the act of assessing a charge to an advertiser associated with the one ad is conditional such that it is performed only after the document is rendered to the second user in response to the second user act.

9. The computer-implemented method of claim 1 wherein the act of assessing a charge to an advertiser associated with the one ad is conditional such that it is performed only after the second user selects the ad.

10. The computer-implemented method of claim 1 wherein the act of assessing a charge to an advertiser associated with the one ad is conditional such that it is performed only after the second user converts on the ad.

11. The computer-implemented method of claim 1 wherein the act of rendering the set of one or more ads to the first user includes providing the set of one or more ads in a workspace provided in a document authoring application.

12. Apparatus comprising:

a) means for rendering a set of one or more ads to a first user;

b) means for accepting a first input from the first user with respect to one of the one or more ads;

c) means for providing an instance of the one ad in a document in response to the first input;

d) means for accepting a second input from the first user for making the document available to a second user; and

e) means for assessing a charge to an advertiser associated with the one ad conditioned upon at least one of (A) the first input of the first user, (B) the second input of the first user, and (C) a act of the second user.

13. The apparatus of claim 12 wherein the means for assessing a charge to an advertiser associated with the one ad are adapted to operate such that the charge is assessed only after the first user provides the first input causing an instance of the ad to be provided in the document.

14. The apparatus of claim 12 wherein the means for assessing a charge to an advertiser associated with the one ad are adapted to operate such that the charge is only after the first user makes the document available to the second user.

15. The apparatus of claim 14 wherein the means for making the document available to the second user include means for transmitting the document to the second user or distributing the document to a set of users including the second user.

16. The apparatus of claim 14 wherein the means for making the document available to the second user include means for publishing or posting the document such that it can be accessed by the second user.

17. The apparatus of claim 12 wherein the means for making the document available to the second user include means for transmitting the document to the second user or distributing the document to a set of users including the second user.

18. The apparatus of claim 12 wherein the means for making the document available to the second user include means for publishing or posting the document such that it can be accessed by the second user.

19. The apparatus of claim 12 wherein the means for assessing a charge to an advertiser associated with the one ad are adapted such that the charge is assessed only after the document is rendered to the second user in response to the second user act.

20. The apparatus of claim 12 wherein the means for assessing a charge to an advertiser associated with the one ad are adapted such that the charge is assessed only after the second user selects the ad.

21. The apparatus of claim 12 wherein the means for assessing a charge to an advertiser associated with the one ad are adapted such that the charge is assessed only after the second user converts on the ad.

22. The apparatus of claim 12 wherein the means for rendering the set of one or more ads to the first user include means for providing the set of one or more ads in a workspace provided in a document authoring application.