Advertiser interface for entering user distributed advertisement-enabled advertisement information

• US 20070198344A1
• Filed: 05/30/2006
• Published: 08/23/2007
• Est. Priority Date: 02/17/2006
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lucovsky, Mark, Collison, Derek, Sjogreen, Carl
• Application Number:
  US11/443,507
• Publication Number:
  US 20070198344A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

User distributed advertisements (UDA ads) facilitates insertion of manually selected ads into a document that is to be distributed (e.g., transmitted, published, and/or posted) such that the document is to be made available to other users. For example, manually selected ads can be inserted into an email to be sent to another user, a blog to be posted for viewing by other users, a message to be sent to another user, a message board entry to be posted for viewing by other users, a document published and made available to other users, etc. Hence, UDA ads provide a scaleable advertising platform that achieves at least some of the benefits of manual targeting. Charges might be assessed to the advertiser, perhaps subject to one or more conditions being met. Rewards might be provided to the user that inserts and/or distributes the UDA ad, perhaps subject to one or more conditions being met. Performance metrics of UDA ads might be determined and used for various purposes, such as later ad serving arbitrations. A user interface for advertisers to allow their ads to be UDA ad-enabled might be provided.

Claims

1. A computer-implemented method for providing an advertiser interface for facilitating entry of advertisement-related data, the method comprising:

a) providing a first interface component for facilitating the entry of creative information;

b) providing a second interface component for facilitating the entry of first compensation information used for determining whether and how to serve the advertisement under an automated arbitration process; and

c) providing a third interface component for facilitating the entry of second compensation information used for determining an amount to assess an advertiser for at least one of (A) a manual selection of the advertisement for insertion into a document, (B) a manual selection of the advertisement for insertion into a document and a transmission of the document to a user, (C) a manual selection of the advertisement for insertion into a document and a publication of the document, (D) a manual selection of the advertisement for insertion into a document and a posting of the document, (E) a manual selection of the advertisement for insertion into a document, a transmission of the document to a user, and a rendering of the document, (F) a manual selection of the advertisement for insertion into a document, a publication of the document, and a rendering of the document, (G) a manual selection of the advertisement for insertion into a document, a posting of the document, and a rendering of the document, (H) a manual selection of the advertisement for insertion into a document, a transmission of the document to a user, a rendering of the document and a user selection of the advertisement, (I) a manual selection of the advertisement for insertion into a document, a publication of the document, a rendering of the document and a user selection of the advertisement, and (J) a manual selection of the advertisement for insertion into a document, a posting of the document, a rendering of the document, and a user selection of the advertisement.

2. The computer-implemented method of claim 1 wherein the first compensation information is offer information selected from a group consisting of (A) an offer per impression of the advertisement, (B) a maximum offer per impression of the advertisement, (C) an offer per selection of the advertisement, (D) a maximum offer per selection of the advertisement, (E) an offer per conversion on the advertisement, and (F) a maximum offer per conversion on the advertisement.

3. The computer-implemented method of claim 1 further comprising:

d) providing a fourth interface component for facilitating the entry of secondary document reference information.

4. The computer-implemented method of claim 3 wherein the secondary document reference information is a link to the secondary document such that upon user selection of the advertisement, the secondary document is rendered to the user.

5. The computer-implemented method of claim 3 wherein the secondary document reference information is a link to a landing page of the advertisement.

6. The computer-implemented method of claim 3 wherein the second compensation information used for determining an amount to assess an advertiser defines a monetary value.

7. A computer-readable medium having stored thereon an advertisement-related data structure, the advertisement-related data structure comprising:

a) creative information;

b) first compensation information used for determining whether and how to serve the advertisement under an automated arbitration process; and

c) second compensation information used for determining an amount to assess an advertiser for at least one of (A) a manual selection of the advertisement for insertion into a document, (B) a manual selection of the advertisement for insertion into a document and a transmission of the document to a user, (C) a manual selection of the advertisement for insertion into a document and a publication of the document, (D) a manual selection of the advertisement for insertion into a document and a posting of the document, (E) a manual selection of the advertisement for insertion into a document, a transmission of the document to a user, and a rendering of the document, (F) a manual selection of the advertisement for insertion into a document, a publication of the document, and a rendering of the document, (G) a manual selection of the advertisement for insertion into a document, a posting of the document, and a rendering of the document, (H) a manual selection of the advertisement for insertion into a document, a transmission of the document to a user, a rendering of the document and a user selection of the advertisement, (I) a manual selection of the advertisement for insertion into a document, a publication of the document, a rendering of the document and a user selection of the advertisement, and (J) a manual selection of the advertisement for insertion into a document, a posting of the document, a rendering of the document, and a user selection of the advertisement.

8. The computer-readable medium of claim 7 wherein the first compensation information is offer information selected from a group consisting of (A) an offer per impression of the advertisement, (B) a maximum offer per impression of the advertisement, (C) an offer per selection of the advertisement, (D) a maximum offer per selection of the advertisement, (E) an offer per conversion on the advertisement, and (F) a maximum offer per conversion on the advertisement.

9. The computer-readable medium of claim 7, the advertisement-related data structure further comprising:

d) secondary document reference information.

10. The computer-readable medium of claim 9 wherein the secondary document reference information is a link to the secondary document such that upon user selection of the advertisement, the secondary document is rendered to the user.

11. The computer-readable medium of claim 9 wherein the secondary document reference information is a link to a landing page of the advertisement.

12. The computer-readable medium of claim 7 wherein the second compensation information used for determining an amount to assess an advertiser defines a monetary value.

13. The computer-readable medium of claim 7 wherein the second compensation information used for determining an amount to assess an advertiser includes an indicator which indicates whether or not the advertisement is entitled to be manually selected for insertion into a document.

14. The computer-readable medium of claim 13 wherein the indicator is based on whether or not the advertisement has an available budget.

15. The computer-readable medium of claim 13 wherein the indicator is based on whether or not the advertisement has a valid subscription.

16. The computer-readable medium of claim 13 wherein the indicator is based on whether or not the advertisement has a fully paid-up subscription.

17. An advertiser interface apparatus for facilitating entry of advertisement-related data, the apparatus comprising:

a) means for providing a first interface component for facilitating the entry of creative information;

b) means for providing a second interface component for facilitating the entry of first compensation information used for determining whether and how to serve the advertisement under an automated arbitration process; and

c) means for providing a third interface component for facilitating the entry of second compensation information used for determining an amount to assess an advertiser for at least one of (A) a manual selection of the advertisement for insertion into a document, (B) a manual selection of the advertisement for insertion into a document and a transmission of the document to a user, (C) a manual selection of the advertisement for insertion into a document and a publication of the document, (D) a manual selection of the advertisement for insertion into a document and a posting of the document, (E) a manual selection of the advertisement for insertion into a document, a transmission of the document to a user, and a rendering of the document, (F) a manual selection of the advertisement for insertion into a document, a publication of the document, and a rendering of the document, (G) a manual selection of the advertisement for insertion into a document, a posting of the document, and a rendering of the document, (H) a manual selection of the advertisement for insertion into a document, a transmission of the document to a user, a rendering of the document and a user selection of the advertisement, (I) a manual selection of the advertisement for insertion into a document, a publication of the document, a rendering of the document and a user selection of the advertisement, and (J) a manual selection of the advertisement for insertion into a document, a posting of the document, a rendering of the document, and a user selection of the advertisement.

18. The apparatus of claim 17 wherein the first compensation information is offer information selected from a group consisting of (A) an offer per impression of the advertisement, (B) a maximum offer per impression of the advertisement, (C) an offer per selection of the advertisement, (D) a maximum offer per selection of the advertisement, (E) an offer per conversion on the advertisement, and (F) a maximum offer per conversion on the advertisement.

19. The apparatus of claim 17 further comprising:

d) means for providing fourth interface component for facilitating the entry of secondary document reference information.

20. The apparatus of claim 19 wherein the secondary document reference information is a link to the secondary document such that upon user selection of the advertisement, the secondary document is rendered to the user.

21. The apparatus of claim 19 wherein the secondary document reference information is a link to a landing page of the advertisement.

22. The apparatus of claim 19 wherein the second compensation information used for determining an amount to assess an advertiser defines a monetary value.