Sales method for mobile media

• US 20070198442A1
• Filed: 02/05/2005
• Published: 08/23/2007
• Est. Priority Date: 02/05/2005
• Status: Abandoned Application

• Current Assignee: Phyllis C. Horn, Stephen T. Horn
• Original Assignee: Summerbrook Media Incorporated
• Inventors: Horn, Stephen
• Application Number:
  US11/051,874
• Publication Number:
  US 20070198442A1
• Time in Patent Office: Days
• US Class Current: 705/500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

The preferred invention is a method of sale of mobile media advertising where a bid system determines which entity gets to advertise at a specific time and location and direction of travel of the mobile media and said advertising is performed within a specific time and location and direction of travel. An example is a truck sign whose message can change dependent on time and or location and or direction of travel and the sale of this service is done by a web based bidding system.

Claims

1. ) A method of granting rights to a customer to present a customer'"'"'s message on an undetermined number of mobile sins, said method comprising:

a) determining said customer'"'"'s message;

b) determining customer specified criteria under which said message shall be presented;

c) determining a price agreed to by said customer for said rights;

d) granting said rights to said customer for said price for each mobile sign displaying said customer'"'"'s message meeting said customer specified criteria.

2. ) The method of claim 1 wherein said customer specified criteria is location and direction of travel of said sign.

3. ) The method of claim 1 wherein said customer specified criteria is location of said sign is an area and time of day.

4. ) The method of claim 1 wherein said customer specified criteria is an algorithm.

5. ) The method of claim 1 wherein said customer specified criteria is a location and a time of day and further agreeing that said message may possibly not be presented.

6. ) A method of purchasing by a purchasing entity advertising on mobile signs said method comprising:

a. Identifying said purchasing entity,

b. Selecting location by said purchasing entity for advertisement,

c. Selecting direction by said purchasing entity for said advertisement,

d. Placing bid by said purchasing entity for said advertisement on said location, on said direction,

e. Placing subsequent highest bid by said purchasing entity for same said advertisement on same said location, on same said direction upon bidding ending, thus purchasing advertising on said mobile signs.

7. ) The method of claim 6 said claim further comprising:

where a location is an area.

8. ) A method of purchasing by a purchasing entity advertising on mobile signs said method comprising:

a. Identifying said purchasing entity,

b. Selecting location by said purchasing entity for advertisement,

d. Selecting direction by said purchasing entity for said advertisement,

f. Paying money by said purchasing entity for said advertisement on said location, on said direction, thus purchasing advertising on mobile signs

9. ) The method of claim 8 said claim further comprising:

where a location is an area.

10. ) A method of sale of advertising on mobile signs said method comprising:

a. Bidding by a first customer a first customer'"'"'s amount of money to lease said mobile sign at a location,

b. Bidding by a subsequent customer a subsequent customer'"'"'s amount of money to lease same said mobile sign at a location,

c. Informing all customers of bid where each may place another bid on same said mobile sign at same said location,

d. Choosing said customer at end of bidding

e. Granting a lease to said chosen customer for same said location, on said mobile sign for chosen customer'"'"'s amount of money thus selling mobile sign advertising.

11. ) The method of claim 10 said claim further comprising:

bidding for a time of day and granting said lease for said time of day.

12. ) The method of claim 10 said claim further comprising:

where bids are placed on a web page.

13. ) The method of claim 10 said claim further comprising:

where choosing said customer is done with an algorithm

14. ) The method of claim 10 said claim further comprising:

where a lease is the granting of rights

15. ) The method of claim 10 said claim further comprising:

where a location is an area.

16. ) The method of claim 10 said claim further comprising:

bidding for a direction of travel and granting said lease for direction of travel and informing where each may place another bid on same said mobile sign at same said location and direction of travel,

17. ) A method of sale of advertising on mobile signs said method comprising:

a. Bidding by a first customer a first customer'"'"'s amount of money to lease said mobile sign at a location,

b. Bidding by a subsequent customer a subsequent customer'"'"'s amount of money to lease same said mobile sign at a location,

c. Choosing customer

e. Granting a lease to said chosen customer for same said location, for said mobile sign for chosen customer'"'"'s amount of money thus selling mobile sign advertising.

18. ) The method of claim 17 said claim further comprising:

bidding for a time of day and granting said lease for said time of day.

19. ) The method of claim 17 said claim further comprising:

where bids are placed on a web page.

20. ) The method of claim 17 said claim further comprising:

where choosing said customer is done with an algorithm.

21. ) The method of claim 17 said claim further comprising:

where a lease is the granting of rights.

22. ) The method of claim 17 said claim further comprising:

where a location is an area.

23. ) The method of claim 17 said claim further comprising:

bidding for a direction of travel and granting said lease for said direction of travel.

24. ) A method of sale of advertising on mobile signs said method comprising:

a. Bidding by a customer an amount of money to lease said mobile sign at a location,

b. Granting a lease to said customer for same said location, thus selling mobile sign advertising.

25. ) The method of claim 24 said claim further comprising:

bidding for a time of day and granting said lease for said time of day.

26. ) The method of claim 24 said claim further comprising:

where bids are placed on a web page.

27. ) The method of claim 24 said claim further comprising:

where a lease is the granting of rights

28. ) The method of claim 24 said claim further comprising:

where a location is an area

29. ) An apparatus for purchasing advertising on a mobile signs comprising:

A means of communicating identity of lessee, and location for said advertising message to be displayed, and monetary amount to be paid for said mobile sign to be displayed, to a mobile sign leasing business

30. ) An apparatus as in claim 29 further comprising:

where the means of communicating is through a computer.

31. ) An apparatus as in claim 29 further comprising:

where the means of identity of lessee is a password.

32. ) An apparatus as in claim 29 further comprising:

where location is a general area

33. ) An apparatus as in claim 29 further comprising:

where the means of communicating is through a web page.