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Market simulation model

  • US 20070203783A1
  • Filed: 02/23/2007
  • Published: 08/30/2007
  • Est. Priority Date: 02/24/2006
  • Status: Abandoned Application
First Claim
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1. A method for performing market simulation, the method comprising:

  • receiving consumer data including one or more ratings of a product characteristic, the ratings reflecting a latent measure of the product characteristic;

    representing the ratings as a probability distribution;

    varying the latent measure of the product characteristic;

    creating an updated probability distribution in response to the varying; and

    analyzing a sensitivity of market share to the product characteristic, the analyzing responsive to the probability distribution and to the updated probability distribution.

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