Management And Personalization Of Electronic Coupons In A Wireless Network
First Claim
1. A computerized method for presenting at least one electronic coupon to a user of a mobile telephone over a mobile telephone network, the method comprising the steps of:
- (a) monitoring activity of the user on the mobile telephone, thereby obtaining activity information;
(b) processing said activity information thereby extracting user data specific to the user;
(c) based on said user data, selecting at least one selected electronic coupon for the presenting to the user, said selecting from a plurality of electronic coupons stored in a data base operatively connected to a server application installed on a server operatively connected to the network; and
(d) the presenting the at least one selected electronic coupon to the user.
1 Assignment
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Accused Products
Abstract
A computerized method for presenting an electronic coupon to a user of a mobile telephone over a mobile telephone network. Activity of the user on the mobile telephone is monitored to obtain activity information. The activity information is processed to extract user data specific to the user. Based on the user data, an electronic coupon is selected for presenting to the user, the selection is from electronic coupons stored in a data base connected to a server application installed on a server connected to the network. The selected electronic coupon is then transmitted to and presented to the user on the mobile telephone. The monitoring is preferably performed by a client application installed on the mobile telephone and the activity information is transmitted to a server application running on the server. The user data is preferably stored in a user profile, and the user profile is updated based on the activity information to produce an updated user profile, and the selection is based on the updated user profile.
56 Citations
17 Claims
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1. A computerized method for presenting at least one electronic coupon to a user of a mobile telephone over a mobile telephone network, the method comprising the steps of:
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(a) monitoring activity of the user on the mobile telephone, thereby obtaining activity information; (b) processing said activity information thereby extracting user data specific to the user; (c) based on said user data, selecting at least one selected electronic coupon for the presenting to the user, said selecting from a plurality of electronic coupons stored in a data base operatively connected to a server application installed on a server operatively connected to the network; and (d) the presenting the at least one selected electronic coupon to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. In a wide-area wireless mobile network including a mobile telephone, a computer system comprising:
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(a) a client application for managing a plurality of electronic coupons, said client application installed on the mobile telephone, wherein said client application monitors user activity of a user of the mobile telephone, said user activity related to said electronic coupons and producing thereby activity information; and (b) a server application running on a server operatively connected to the wide-area wireless mobile network, wherein said client application transmits said activity information to the server application, said server application processing said activity information thereby extracting user data relevant to said user, wherein based on said user data, said server application selects at least one selected electronic coupon from said electronic coupons, wherein said server transmits said at least one selected electronic coupon to said client application for presenting to the user. - View Dependent Claims (14)
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15. A computerized method for providing at least one electronic coupon to a user of a computer over a computer network, the method comprising the steps of:
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(a) monitoring activity of the user on the computer, thereby obtaining activity information; (b) processing said activity information thereby extracting user data specific to the user; (c) based on said user data, selecting at least one selected electronic coupon for presenting to the user, said selecting from a plurality of electronic coupons stored in data base operatively connected to a server application installed on a server operatively connected to the network; and (d) presenting the at least one selected electronic coupon to the user. - View Dependent Claims (16, 17)
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Specification