Visualization confirmation of price zoning display

• US 20070205276A1
• Filed: 11/08/2006
• Published: 09/06/2007
• Est. Priority Date: 03/01/2006
• Status: Abandoned Application

• Current Assignee: SAP SE
• Original Assignee: SAP SE
• Inventors: Ginsberg, David, Sodan, Uwe, Rath, Ralf, Ouimet, Kenneth
• Application Number:
  US11/595,163
• Publication Number:
  US 20070205276A1
• Time in Patent Office: Days
• US Class Current: 235/383
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A method and apparatus for iterative price zone analysis includes steps of generating auxiliary data for a geographic region that includes a plurality of retail locations, the regions being dividable into a plurality of geographic zones. The method and apparatus further includes modeling of sales information for the retail locations and thereby generate demand model information based on the set zones. The method and apparatus further includes providing the demand model information and the retail locations having the demand model information associated therewith to a price zoning display of the geographic region. Additionally the auxiliary data is provided for display relative to the model information and retail locations, where the display allows for the iterative selection of various factors and recalculations of the modeling information on the visual display.

Claims

8. An interactive price zoning display apparatus comprising:

a memory device having executable instructions stored therein; and

a processing device, in response to the executable instructions, operative to;

generate auxiliary data for a geographic region area that includes a plurality of retail locations, the geographic region being dividable into a plurality of geographic zones;

model sales information for the plurality of retail locations to generate demand model information based defined zones;

provide the demand model information and retail locations having the demand model information associated therewith, to a price zoning display of the geographic region; and

provide the auxiliary data for display relative to the demand model information and retail locations.

9. The apparatus of claim 8, wherein the processing device is further operative to:

adjust the plurality of geographic zones on the price zoning display; and

adjust the modeling sales information based on the adjusted geographic zones.

10. The apparatus of claim 8, wherein the processing device is further operative to providing the adjusted demand model information for display relative to the auxiliary data on the price zoning display.

11. The apparatus of claim 10, wherein the processing device is further operative to:

generate at least one graphical display of a comparison of modeling factors; and

display the at least one graphical display adjacent to the map display.

12. The apparatus of claim 8, wherein the processing device is further operative to provide at least one of:

two dimensional graphical elements or three dimensional graphical elements for the display of the retail locations on the map display.

13. The apparatus of claim 8, wherein the processing device is further operative to provide color-coding display information for each of the geographic zones on the price zoning display.

14. A method for iterative price zone analysis, the method comprising:

generating demand model information for a plurality of retail locations based on defined geographic zones of a geographic region including the retail locations;

retrieving auxiliary data for the geographic region;

displaying the demand model information on a visual map display of the geographic region, including displaying indicators of the retail locations designated by geographic zones;

displaying the auxiliary data relative to the demand model information and the retail locations;

adjusting the plurality of geographic zones on the visual map display;

adjusting the modeling sales information based on the adjusted geographic zones; and

displaying the adjusted demand model information on the visual map display.

1. An interactive price zoning display method comprising:

generating auxiliary data for a geographic region that includes a plurality of retail locations, the geographic region being dividable into a plurality of geographic zones;

modeling sales information for the plurality of retail locations to generate demand model information based defined zones;

providing the demand model information and retail locations having the demand model information associated therewith, to a price zoning display of the geographic region; and

providing the auxiliary data for display relative to the demand model information and retail locations.

2. The method of claim 1 further comprising:

adjusting the plurality of geographic zones on the price zoning display; and

adjusting the modeling sales information based on the adjusted geographic zones.

3. The method of claim 2 further comprising:

providing the adjusted demand model information for display relative to the auxiliary data on the price zoning display.

4. The method of claim 3 further comprising:

generating at least one graphical display of a comparison of modeling factors; and

displaying the at least one graphical display adjacent to the map display.

5. The method of claim 1 further comprising:

providing at least one of;

two dimensional graphical elements or three dimensional graphical elements for the display of the retail locations on the map display.

6. The method of claim 1 further comprising:

providing color-coding display information for each of the geographic zones on the price zoning display.

7. The method of claim 1 wherein the auxiliary data is displayed in an overlaid position relative to the demand model information and retail locations.

15. The method of claims 14 further comprising:

generating at least one graphical display of a comparison of modeling factors; and

displaying the at least one graphical display adjacent to the map display.

16. The method of claim 14 wherein the retail location indicates are at least one of:

two-dimensional graphical elements or three-dimensional graphical.

17. The method of claim 14 further comprising:

color-coding the display information for each of the geographic zones on the price zoning display.

18. The method of claim 14 wherein the auxiliary data is displayed in an overlaid position relative to the demand model information and retail locations.

19. A system for iterative price zone analysis, the system comprising:

a display device operative to provide a visual display;

an input device operative to receive an input command;

a memory device having executable instructions stored therein; and

a processing device coupled to the display device and the input device, in response to the executable instructions, operative to;

generate demand model information for a plurality of retail locations based on defined geographic zones of a geographic region including the retail locations;

retrieve auxiliary data for the geographic region;

display the demand model information on a visual map display of the geographic region, including displaying indicators of the retail locations designated by geographic zones on the display device;

displaying the auxiliary data relative to the demand model information and the retail locations on the display device;

adjusting the plurality of geographic zones on the visual map display;

adjusting the modeling sales information based on the adjusted geographic zones; and

displaying the adjusted demand model information on the visual map display on the display device.

20. The apparatus of claim 18 wherein the retail location indicators are displayed as at least one of:

two dimensional graphical elements or three dimensional graphical.

21. The apparatus of claim 18, the processing device further operative to color-code the display information for each of the geographic zones on the price zoning display visible on the display device.

19-1. The apparatus of claim 18, the processing device further operative to:

generate at least one graphical display of a comparison of modeling factors; and

display the at least one graphical display adjacent to the map display.