Determining one or more performance metrics related to ads enabled for manual insertion into a document for distribution, and/or using such performance metric or metrics

• US 20070208611A1
• Filed: 05/30/2006
• Published: 09/06/2007
• Est. Priority Date: 02/17/2006
• Status: Abandoned Application

• Current Assignee: Google Inc. (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Collison, Derek, Lucovsky, Mark, Sjogreen, Curl
• Application Number:
  US11/443,496
• Publication Number:
  US 20070208611A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards

Abstract

User distributed advertisements (UDA ads) facilitates insertion of manually selected ads into a document that is to be distributed (e.g., transmitted, published, and/or posted) such that the document is to be made available to other users. For example, manually selected ads can be inserted into an email to be sent to another user, a blog to be posted for viewing by other users, a message to be sent to another user, a message board entry to be posted for viewing by other users, a document published and made available to other users, etc. Hence, UDA ads provide a scaleable advertising platform that achieves at least some of the benefits of manual targeting. Charges might be assessed to the advertiser, perhaps subject to one or more conditions being met. Rewards might be provided to the user that inserts and/or distributes the UDA ad, perhaps subject to one or more conditions being met. Performance metrics of UDA ads might be determined and used for various purposes, such as later ad serving arbitrations. A user interface for advertisers to allow their ads to be UDA ad-enabled might be provided.

Claims

1. A computer-implemented method comprising:

a) rendering a set of one or more ads to a first user;

b) accepting a first input from the first user with respect to one of the one or more ads;

c) providing an instance of the one ad in a document in response to the first input;

d) accepting a second input from the first user for making the document available to a second user;

e) tracking at least one of (A) the rendering of the one or more ads, (B) the first input of the first user, (C) the second input of the first user, and (D) an act of the second user;

f) storing the tracked information; and

g) generating at least one ad performance metric from the stored, tracked information.

2. The computer-implemented method of claim 1 wherein the at least one ad performance metric generated from the stored, tracked information includes an insertion rate of an ad.

3. The computer-implemented method of claim 1 wherein the at least one ad performance metric generated from the stored, tracked information includes a distribution rate of an ad.

4. The computer-implemented method of claim 3 wherein the document is an email message, and

wherein the second input from the first user for making the document available to a second user causes the email message to be sent to the second user.

5. The computer-implemented method of claim 3 wherein the document is one of (A) a blog message and (B) a message board post, and

wherein the second input from the first user for making the document available to a second user causes the posting of the one of the (A) blog message and (B) message board post, such that it is available to a second user.

6. The computer-implemented method of claim 3 wherein the document is an instant message, and

wherein the second input from the first user for making the document available to a second user causes the instant message to be sent to the second user.

7. The computer-implemented method of claim 1 wherein the at least one ad performance metric generated from the stored, tracked information includes a selection rate of an ad.

8. The computer-implemented method of claim 1 wherein the at least one ad performance metric generated from the stored, tracked information includes a conversion rate of an ad.

9. The computer-implemented method of claim 1 wherein the at least one ad performance metric is determined on a per first user basis.

10. The computer-implemented method of claim 1 wherein the at least one ad performance metric is determined on a per first user type basis.

11. The computer-implemented method of claim 1 wherein the at least one ad performance metric is determined on a per document basis.

12. The computer-implemented method of claim 1 wherein the at least one ad performance metric is determined on a per document type basis.

13. The computer-implemented method of claim 1 wherein the at least one ad performance metric is determined on a per {document or document type, first user or first user type} pair basis.

14. The computer-implemented method of claim 1 further comprising:

h) determining an arbitration score for an ad at least using the at least one ad performance metric associated with the ad.

15. The computer-implemented method of claim 14 further comprising:

i) determining whether or not to serve an ad using the determined arbitration score for the ad.

16. The computer-implemented method of claim 14 further comprising:

i) determining a serving parameter of an ad using the determined arbitration score for the ad.

17. Apparatus comprising:

a) means for rendering a set of one or more ads to a first user;

b) means for accepting a first input from the first user with respect to one of the one or more ads;

c) means for providing an instance of the one ad in a document in response to the first input;

d) means for accepting a second input from the first user for making the document available to a second user;

e) means for tracking at least one of (A) the rendering of the one or more ads, (B) the first input of the first user, (C) the second input of the first user, and (D) an act of the second user;

f) means for storing the tracked information; and

g) means for generating at least one ad performance metric from the stored, tracked information.

18. The apparatus of claim 17 wherein the at least one ad performance metric generated from the stored, tracked information includes an insertion rate of an ad.

19. The apparatus of claim 17 wherein the at least one ad performance metric generated from the stored, tracked information includes a distribution rate of an ad.

20. The apparatus of claim 19 wherein the document is an email message, and

wherein the second input from the first user for making the document available to a second user causes the email message to be sent to the second user.

21. The apparatus of claim 19 wherein the document is one of (A) a blog message and (B) a message board post, and

wherein the second input from the first user for making the document available to a second user causes the posting of the one of the (A) blog message and (B) message board post, such that it is available to a second user.

22. The apparatus of claim 19 wherein the document is an instant message, and

wherein the second input from the first user for making the document available to a second user causes the instant message to be sent to the second user.

23. The apparatus of claim 17 wherein the at least one ad performance metric generated from the stored, tracked information includes a selection rate of an ad.

24. The apparatus of claim 17 wherein the at least one ad performance metric generated from the stored, tracked information includes a conversion rate of an ad.

25. The apparatus of claim 17 wherein the at least one ad performance metric is determined on a per first user basis.

26. The apparatus of claim 17 wherein the at least one ad performance metric is determined on a per first user type basis.

27. The apparatus of claim 17 wherein the at least one ad performance metric is determined on a per document basis.

28. The apparatus of claim 17 wherein the at least one ad performance metric is determined on a per document type basis.

29. The apparatus of claim 17 wherein the at least one ad performance metric is determined on a per {document or document type, first user or first user type} pair basis.

30. The apparatus of claim 17 further comprising:

h) means for determining an arbitration score for an ad at least using the at least one ad performance metric associated with the ad.

31. The apparatus of claim 30 further comprising:

i) means for determining whether or not to serve an ad using the determined arbitration score for the ad.

32. The apparatus of claim 30 further comprising:

i) means for determining a serving parameter of an ad using the determined arbitration score for the ad.