Interactive media management system and method for network applications

• US 20070208620A1
• Filed: 12/20/2006
• Published: 09/06/2007
• Est. Priority Date: 10/31/2000
• Status: Abandoned Application

• Current Assignee: Brent Mckay
• Original Assignee: Brent Mckay
• Inventors: McKay, Brent
• Application Number:
  US11/643,036
• Publication Number:
  US 20070208620A1
• Time in Patent Office: Days
• US Class Current: 705/14.570
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A media management system has a web-based interface configured to provide substantially real-time media pricing, provide substantially real-time media availability, and facilitate substantially real-time buying of media.

Claims

1. A method for selling advertising media inventory on a network of publicly-:

located dynamic displays, the method comprising;

electronically receiving target consumer demographics from an advertiser;

comparing the target consumer demographics to demographic information for available advertising media inventory on the network of publicly-located dynamic displays;

identifying a subset of available inventory based at least in part on the comparison; and

providing pricing for the subset of available inventory to the advertiser, wherein the pricing changes according to a degree of targetability represented by the subset of available inventory compared to the available advertising media inventory.

2. The method of claim 1, wherein electronically receiving the target consumer demographics from the advertiser comprises receiving the target consumer demographics through a computer interface from at least one of a media planner and a media buyer.

3. The method of claim 1, wherein the network of publicly-located dynamic displays comprises at least one dynamic interactive directory.

4. The method of claim 1, further comprising electronically receiving target geographic location information for an advertisement campaign from the advertiser, wherein the subset of available inventory is also based at least in part on a comparison of the target geographic location information and a location of one or more dynamic displays.

5. The method of claim 1, further comprising comparing the target consumer demographics to demographic information for available advertising media inventory on at least one additional media type.

6. The method of claim 5, wherein the at least one additional media type comprises a dynamic medium selected from the group comprising interactive directories, elevator information, and fitness equipment.

7. The method of claim 5, wherein the at least one additional media type comprises an online website.

8. The method of claim 5, wherein the at least one additional media type comprises one or more media selected from the group comprising radio, television, outdoor billboard, wallscape, indoor poster, newspaper, and magazine.

9. The method of claim 5, further comprising receiving a selection of a seller of the at least one additional media type.

10. The method of claim 1, further comprising electronically receiving target property type information for an advertisement campaign from the advertiser, wherein the subset of available inventory is also based at least in part on a comparison of the target property type information and a property type location of one or more dynamic displays.

11. The method of claim 10, wherein the target property type includes at least one specific retail store.

12. The method of claim 10, wherein the target property type includes a type of retail store.

13. The method of claim 1, further comprising providing a number of impressions corresponding to the subset of available inventory to the advertiser.

14. An advertising media inventory sales system comprising an online computer interface configured to:

receive target consumer demographics from an advertiser;

compare the target consumer demographics to demographic information for available advertising media inventory;

identify a subset of available inventory based at least in part on the comparison; and

provide pricing for the subset of available inventory to the advertiser.

15. The system of claim 14, wherein the online computer interface is further configured to provide a number of impressions for the subset of available inventory to the advertiser.

16. The system of claim 14, wherein the pricing changes according to a degree of targetability represented by the subset of available inventory compared to the available advertising media inventory.