Predicting demographic attributes based on online behavior
First Claim
1. A method for predicting user demographic attributes, comprising:
- receiving a search query;
extracting at least one feature associated with the search query;
correlating each extracted feature with one or more attributes; and
determining a demographic profile based on the correlated attributes.
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Accused Products
Abstract
This invention provides a system and method for predicting user demographic attributes for non-registered users and users with incomplete profiles. The invention uses demographic information from registered users and user search history logs to create a database of information that associates the users'"'"' search history habits with their demographic attributes. The invention creates a first database that associates users'"'"' search query history with their demographic attributes, and also creates a second database that associates web pages that users have visited frequently along with the users'"'"' demographic attributes. The invention can compare the searching and browsing habits of non-registered users and users with incomplete profiles to the searching and browsing habits of registered users. Through the comparison, the invention can use the corresponding demographic attributes of the registered users to predict the demographic attributes of the non-registered users and the registered users with incomplete profiles.
92 Citations
20 Claims
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1. A method for predicting user demographic attributes, comprising:
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receiving a search query;
extracting at least one feature associated with the search query;
correlating each extracted feature with one or more attributes; and
determining a demographic profile based on the correlated attributes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for predicting user demographic attributes, comprising:
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identifying a document;
extracting at least one feature associated with the identified document;
correlating the at least one feature with one or more attributes; and
determining a first demographic profile based on the one or more attributes. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for predicting user demographic attributes, comprising:
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receiving at least one search query;
identifying at least one web page;
determining a first demographic profile associated with the at least one search query;
determining a second demographic profile associated with the at least one web page; and
determining a third demographic profile based on the first and second demographic profiles. - View Dependent Claims (20)
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Specification