AUTOMATED METHOD, SYSTEM, AND PROGRAM FOR AIDING IN STRATEGIC MARKETING

• US 20070208945A1
• Filed: 11/28/2006
• Published: 09/06/2007
• Est. Priority Date: 11/28/2005
• Status: Active Grant

• Current Assignee: Prescribe Wellness, LLC (Tabula Rasa Healthcare)
• Original Assignee: Voiceport, LLC. (Enghouse Systems Limited)
• Inventors: Edwards, Eric, Mann, Christopher, Parks, Jacqueline
• Granted Patent: US 8,781,899 B2
• Time in Patent Office: Days
• US Class Current: 713/176
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G16H 10/20 for electronic clinical trials or questionnaires

Abstract

The disclosed subject matter is a method and system for marketing a client'"'"'s product for an alternative purpose. The information about the alternative purpose of the product is collected and input into an automated system. The method and system then informs third parties about the client'"'"'s product along with suggested alternative uses.

Claims

1. A method for marketing a client'"'"'s medical product comprising the steps of:

defining the information communicated by the service provider concerning alternative applications of the client'"'"'s medical product;

inputting advertisement data into an automated system; and

informing the third party concerning the benefits associated with a client'"'"'s medical product through said automated system.

2. The method of claim 1 of providing said third party with said product information, further comprising the steps of:

accessing a knowledge base associated with the communicated information;

asking the client questions; and

creating a message based on responses to said questions asked.

3. The method of claim 2 of providing said third party with said client'"'"'s product information, further comprising the steps of

converting the message into an audio format with a predetermined vocal persona;

and

transmitting said audio formatted message.

4. The method of claim 1 where said information is communicated by a predetermined vocal persona.

5. The method of claim 1 where informing the third party further comprises the steps of:

asking the third party screening questions to determine the third party'"'"'s medical needs;

selecting from a plurality of questions those most relevant to the third party'"'"'s medical needs to define a subset of questions; and

refining from said subset of questions further subsets of questions ending in identification of the third party'"'"'s needs in terms of said client'"'"'s product.

6. The method of claim 1 where the client suggests to the third party alternate uses of the client'"'"'s medical product advertised.

7. A method for marketing a client'"'"'s product comprising the steps of:

defining the information communicated by the service provider concerning alternative applications of the client'"'"'s product;

inputting advertisement data into an automated system; and

informing the third party concerning the benefits associated with a client'"'"'s product through said automated system.

8. The method of claim 7 of providing said third party with said client'"'"'s product information, further comprising the steps of:

accessing a knowledge base associated with the communicated information;

asking the client questions; and

creating a message based on responses to said questions asked.

9. The method of claim 8 of providing said third party with said client'"'"'s product information, further comprising the steps of:

converting the message into an audio format with a predetermined vocal persona; and

transmitting said message.

10. The method of claim 7 where said information is communicated by a predetermined vocal persona.

11. The method of claim 7 where informing the third party further comprises the steps of:

asking the third party screening questions to determine the third party'"'"'s needs;

selecting from a plurality of questions those most relevant to the third party'"'"'s needs to define a subset of questions; and

refining from said subset of questions further subsets of questions ending in identification of the third party'"'"'s needs in terms of said client'"'"'s product.

12. The method of claim 7 where the client suggests to the third party alternate uses of the client'"'"'s product advertised.

13. A system for marketing a client'"'"'s product comprising:

a general purpose computer capable of executing a portion of instruction set of a software product;

a software product where the software product controls a general purpose computer performing the following instruction sets;

a set of instructions to define the information communicated by the service provider concerning alternative applications of the client'"'"'s product;

a set of instructions to input advertisement data into an automated system; and

a set of instructions to inform the third party concerning the benefits associated with a client'"'"'s product through said automated system.

14. The system of claim 13 of providing said third party with said client'"'"'s product information, where said system contains instructions for:

accessing a knowledge base associated with the communicated information;

asking the client questions; and

creating a message based on responses to said questions asked.

15. The system of claim 14 of providing said third party with said client'"'"'s product information, further comprising the steps of:

converting the message into an audio format with a predetermined vocal persona; and

transmitting said message.

16. The system of claim 13 where said system contains instructions for information to be communicated by a predetermined vocal persona.

17. The system of claim 13 where said system contains instructions for informing the third party by:

asking the third party screening questions to determine the third party'"'"'s needs;

selecting from a plurality of questions those most relevant to the third party'"'"'s needs to define a subset of questions; and

refining from said subset of questions further subsets of questions ending in identification of the third party'"'"'s needs in terms of said client'"'"'s product.

18. The system of claim 13 where said system contains instructions for suggesting to the third party alternate uses of the client'"'"'s product advertised.

19. A computer usable medium having a computer readable program code means embodied therein for marketing a client'"'"'s product, the computer usable medium comprising:

a computer readable program code means for defining the information communicated by the service provider concerning alternative applications of the client'"'"'s product;

a computer readable program code means for inputting advertisement data into an automated system; and

a computer readable program code means for informing the third party concerning the benefits associated with a client'"'"'s product through said automated system.

20. The computer usable medium of claim 19 of providing said third party with said product information, further comprising:

a set of instructions on accessing a knowledge base associated with the communicated information;

a set of instructions on asking the user questions; and

a set of instructions on creating a message based on responses to said questions asked.

21. The computer usable medium of claim 20 of providing said third party with said product information, further comprising:

a set of instructions on converting the message into an audio format with a predetermined vocal persona; and

a set of instructions on transmitting said message.

22. The computer usable medium of claim 19 where said information is communicated by a predetermined vocal persona.

23. The computer usable medium of claim 19 where informing the third party further comprises the steps of:

asking the third party screening questions to determine the third party'"'"'s needs;

selecting from a plurality of questions those most relevant to the third party'"'"'s needs to define a subset of questions; and

refining from said subset of questions further subsets of questions ending in identification of the third party'"'"'s needs in terms of said client'"'"'s product.

24. The computer usable medium of claim 19 where the client suggests to the third party alternate uses of the client'"'"'s product advertised.

25. The method for marketing a product comprising the steps of:

reviewing information relating to an end user'"'"'s alternative use of a product, wherein the end user is targeted to be contacted based on that use;

gathering information based on the reviewed information regarding an end user'"'"'s alternative use of a product to be communicated to the end user; and

communicating to the end user gathered information relating to alternative use of the product via an automated message system, wherein the gathered information is communicated to the end user.

26. The method of claim 25 where the gathering information further comprises collecting the data from a party manufacturing the product, a party selling the product, a party promoting a product, or a party purchasing the product for resale.

27. The method of claim 25, where the communicating step further comprising an audio message using a predetermined vocal persona.

28. The method of claim 25, wherein the step of gathering information, further comprises the steps of:

accessing a knowledge base based on the reviewed information;

associating reviewed information with appropriate dialogue from the knowledge base, and;

creating a message based on gathered information.

29. The method of claim 25, wherein the method further includes the steps of:

accessing information gathered on the product'"'"'s use;

determining times for future contacts based on the accessed information; and

creating the message based on said accessed information.

30. The method of claim 25 where informing the end user further comprises the steps of:

asking the end user screening questions to determine the end user'"'"'s needs;

selecting from a plurality of questions those most relevant to the end user'"'"'s needs to define a subset of questions based on response to said screening questions; and

refining from said subset of questions further subsets of questions to associate the end user'"'"'s need alternative use of a product.

31. A system for marketing a product comprising the steps of:

comprising;

a general purpose computer capable of executing a portion of the an instruction set of a software product;

a software product where the software product controls a general purpose computer performing the following instruction sets;

reviewing information relating to an end user'"'"'s alternative use of a product, wherein the end user is targeted to be contacted based on that use;

gathering information based on the reviewed information regarding an end user'"'"'s alternative use of a product to be communicated to the end user; and

communicating to the end user gathered information relating to alternative use of the product via an automated message system, wherein the gathered information is communicated to the end user.

32. The system of claim 31 where said system contains instructions for gathering information further comprises collecting the data from a party manufacturing the product, a party selling the product, a party promoting a product, or a party purchasing the product for resale.

33. The system of claim 31 where said system contains instructions for communicating further comprising an audio message using a predetermined vocal persona.

34. The system of claim 31 where said system contains instructions for gathering information, further comprising the steps of:

accessing a knowledge base based on the reviewed information;

associating reviewed information with appropriate dialogue from the knowledge base, and;

creating a message based on gathered information.

35. The system of claim 31, wherein the method further comprising the steps of:

accessing information gathered on the product'"'"'s use;

determining times for future contacts based on the accessed information; and

creating the message based on said accessed information.

36. The system of claim 31 where said system contains instructions for informing the end user further comprises the steps of:

asking the end user screening questions to determine the end user'"'"'s needs;

selecting from a plurality of questions those most relevant to the end user'"'"'s needs to define a subset of questions based on response to said screening questions; and

refining from said subset of questions further subsets of questions to associate the end user'"'"'s need alternative use of a product.

37. A computer usable medium having a computer readable program code means embodied therein for a manufacturer to supply an end user with information on the client'"'"'s product with an automated message, the computer usable medium comprising:

a computer readable program code means for reviewing information relating to an end user'"'"'s alternative use of a product, wherein the end user is targeted to be contacted based on that use;

a computer readable program code means for gathering information based on the reviewed information regarding an end user'"'"'s alternative use of a product to be communicated to the end user; and

a computer readable program code means for communicating to the end user gathered information relating to alternative use of the product via an automated message system, wherein the gathered information is communicated to the end user.

38. The computer usable medium of claim 37 further comprising the steps of gathering information further comprises collecting the data from a party manufacturing the product, a party selling the product, a party promoting a product, or a party purchasing the product for resale.

39. The computer usable medium of claim 37 further comprising the steps of generating an audio message using a predetermined vocal persona.

40. The computer usable medium of claim 37 wherein the step of gathering information, further comprising the steps of:

accessing a knowledge base based on the reviewed information;

associating reviewed information with appropriate dialogue from the knowledge base, and;

creating a message based on gathered information.

41. The computer usable medium of claim 37 wherein the method further comprising the steps of:

accessing information gathered on the product'"'"'s use;

determining times for future contacts based on the accessed information; and

creating the message based on said accessed information.

42. The computer usable medium of claim 37 further comprising the steps of informing the end user further comprises the steps of:

asking the end user screening questions to determine the end user'"'"'s needs;

selecting from a plurality of questions those most relevant to the end user'"'"'s needs to define a subset of questions based on response to said screening questions; and

refining from said subset of questions further subsets of questions to associate the end user'"'"'s need alternative use of a product.