DYNAMIC RENDERING OF MAP INFORMATION

• US 20070210937A1
• Filed: 01/08/2007
• Published: 09/13/2007
• Est. Priority Date: 04/21/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Ofek, Eyal, Smith, Leonard, Kimchi, Gur
• Application Number:
  US11/621,011
• Publication Number:
  US 20070210937A1
• Time in Patent Office: Days
• US Class Current: 340/995.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages

Abstract

Provided is a single repository for capturing, connecting, sharing, and visualizing information based on a geographic location, for example. Detailed information can be dynamically rendered as a function of a user parameter, which can include a user demographic, a user profile, and a user preference information. Map information and advertisements displayed in conjunction with the map information can be dynamically rendered as a function of a user advertising preference. If a user prefers one product over another product, a first advertisement for the less preferred product can be replaced with a second advertisement for the preferred product.

Claims

1. A system for dynamically rendering map information, comprising:

a rendering component that obtains map information based on a user request; and

an overwrite component that selectively overwrites at least a subset of the obtained map information to display user relevant map information in response to the user request.

2. The system of claim 1, the overwrite component selectively replaces a first advertisement with a second advertisement based on a user preference.

3. The system of claim 2, the user preference is based on historical user information.

4. The system of claim 2, further comprising a machine learning component that infers the user preference.

5. The system of claim 2, the overwrite component displays additional information of interest to a user based in part on the user preference.

6. The system of claim 1, the overwrite component selectively replaces an advertisement based on a user information.

7. The system of claim 1, the overwrite component overlays an advertisement on at least a first object included in the map information.

8. The system of claim 7, the at least a first object is overlaid with the advertisement based on a user preference.

9. The system of claim 1, the overwrite component renders a banner advertisement on the displayed map information.

10. The system of claim 1, the overwrite component modifies at least one map feature based on advertiser information.

11. The system of claim 10, the advertiser information relates to a geographic location of the user.

12. A method for dynamically altering a displayed map area;

comprising;

receiving a user request to display a map area;

retrieving at least one user advertising preference; and

dynamically altering an advertisement presented in the requested map area based in part on the at least one user advertising preference.

13. The method of claim 12, dynamically altering an advertisement comprising:

deleting a first advertisement that does not conform to the at least one user advertising preference; and

replacing the deleted first advertisement with a second advertisement that conforms to the at least one user advertising preference.

14. The method of claim 12, further comprising displaying the altered advertisement in a tool tip that is a function of a pointer hovering on a portion of the display area.

15. The method of claim 12, retrieving at least one user advertising preference comprising accessing a user profile information database.

16. The method of claim 12, dynamically altering the advertisement is further based on a geographic location of the user.

17. The method of claim 12, further comprising inferring the at least one user advertising preference based in part on historical user input information.

18. A system for rendering map information as a function of a user preference, comprising:

means for obtaining at least one user preference;

means for receiving a request to display a map area;

means for modifying advertising information associated with the displayed map area based in part on the at least one user preference; and

means for displaying the modified advertising information with the displayed map area in response to the received request.

19. The system of claim 18, the means for modifying advertising information selectively replaces a first advertisement with a second advertisement based on at least one of a user preference, a user information or an advertiser information.

20. The system of claim 18, further comprising means for inferring the at least one user preference based on historical user information.