System and method of obtaining and using anonymous data
First Claim
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1. A method of obtaining and using anonymous data comprising:
- a. Providing an instrument that contains a unique identifier to a user;
b. Causing the user to provide anonymous data; and
c. Collecting the data provided by the user.
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Abstract
A system and method that anonymously collects and uses consumer purchase data, including radio frequency metrics, linked to individual characteristics, including demographic and attitudinal profiles of each user, while protecting individual user'"'"'s identities. Uniquely identifying information about the user is not requested or recorded, keeping individual users anonymous and protected from unrequested solicitations, identity theft, and disclosure of individually identifying information to any third party. This data can then be used for a variety of purposes, including mass marketing, individually targeted marketing, and market research.
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Citations
61 Claims
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1. A method of obtaining and using anonymous data comprising:
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a. Providing an instrument that contains a unique identifier to a user; b. Causing the user to provide anonymous data; and c. Collecting the data provided by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A system for obtaining and using anonymous data comprising:
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a. An anonymous instrument that contains a unique identifier; b. One or more product tags that contain unique identifiers; c. A means to communicate with the product tags; and d. A means to communicate with the anonymous instrument. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61)
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Specification