Method and system for creating marketing campaigns using stand alone imaging techniques

• US 20070214039A1
• Filed: 03/09/2006
• Published: 09/13/2007
• Est. Priority Date: 03/09/2006
• Status: Abandoned Application

• Current Assignee: Picture Marketing Incorporated
• Original Assignee: Picture Marketing Incorporated
• Inventors: Hoyt, Timothy
• Application Number:
  US11/372,841
• Publication Number:
  US 20070214039A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/184 Intellectual property management

Abstract

Method and system for creating marketing campaigns using stand alone imaging techniques. According to an embodiment, the present invention provides a method for providing custom processing of one or more images. The method includes a step for creating a plurality of different campaigns through an electronic interface. The electronic interface is coupled to a world wide network of computers. The method also includes a step for selecting one of the plurality of campaigns for a selected event associated with the one of the plurality of campaigns. Additionally, the method includes a step for capturing a digital image of a consumer entity using an image capturing device, such as a digital camera, for the selected campaign at the selected event. Moreover, the method includes a step for inputting information associated with the consumer entity. The method additionally includes a step for receiving the information associated with the consumer entity and associating the information with the digital image of the consumer entity.

Claims

1. A method for providing custom processing of one or more images, the method comprising:

creating a plurality of different campaigns through an electronic interface, the electronic interface being coupled to a world wide network of computers;

selecting one of the plurality of campaigns for a selected event associated with the one of the plurality of campaigns;

capturing a digital image of a consumer entity using an image capturing device for the selected campaign at the selected event;

inputting information associated with the consumer entity;

receiving the information associated with the consumer entity and associating the information with the digital image of the consumer entity;

associating an identifier with the image of the consumer entity;

storing the image of the consumer entity, identifier, and information associated with the consumer entity;

processing the image with a portion of the information;

forming a directed advertisement including the processed image and personalized template associated with at least a portion of the information;

outputting the directed advertisement comprising the processed image to the consumer entity;

viewing the directed advertisement comprising the processed image by the consumer entity;

causing an emotional response in the consumer entity by the directed advertisement; and

initiating a response by the consumer entity by the directed advertisement.

2. The method of claim 1 wherein the electronic interface is selected from a web site or an operating system.

3. The method of claim 1 wherein the image capturing device is a CCD camera.

4. The method of claim 1 wherein the information is personal information associated with the consumer entity.

5. The method of claim 1 wherein the identifier is a bar code.

6. The method of claim 1 wherein the identifier is a facial expression.

7. The method of claim 1 wherein the identifier is a finger print.

8. The method of claim 1 wherein the outputting of the processed image is video information.

9. The method of claim 8 wherein the video information is provided through a cable network.

10. The method of claim 1 wherein the storing is provided on one or more mass storage device coupled to the world wide network of computers.

11. The method of claim 1 wherein the causing the emotion comprises capturing an attention of the consumer entity.

12. The method of claim 1 wherein the consumer entity is a human being.

13. The method of claim 1 wherein the response is a purchase of an item and/or event associated with the directed advertisement.

14. The method of claim 1 wherein the processed image is a personal image of the consumer entity.

15. The method of claim 1 wherein the plurality of campaigns are provided on a campaign manager server, the campaign manager server being coupled to the world wide network of computers.

16. The method of claim 1 wherein the forming further associates a consumer advertisement with the processed image and the personalized template.

17. The method of claim 1 wherein the emotional response is a biological human interest of the consumer entity.

18. The method of claim 1 wherein the creating the campaign comprises determining what information is to be provided associated with the consumer entity for the campaign and selecting a template for the personalized template.

19. The method of claim 1 wherein the information is provided into a survey for the consumer entity.

20. A method for providing custom processing of one or more images, the method comprising:

determining a campaign associated with an event through an electronic interface, the electronic interface being coupled to a world wide network of computers;

determining what information is to be provided for the campaign from a consumer entity;

determining a template for the campaign, the template being associated with the event;

forming the campaign including the template;

capturing a digital image of a consumer entity using an image capturing device for the campaign at the event;

associating an identifier with the digital image of the consumer entity;

providing information associated with the campaign for the consumer entity;

receiving the information associated with the campaign for the consumer entity and associating the information with the digital image of the consumer entity;

storing the digital image of the consumer entity, identifier, and information associated with the consumer entity;

processing the image with a portion of template information according to the template;

deriving a custom theme based upon at least a portion of the information associated with the campaign for the consumer entity;

forming a directed advertisement comprising the processed image and the custom theme; and

outputting the directed advertisement comprising the processed image and the custom theme to the consumer entity.

21. The method of claim 20 wherein the electronic interface is selected from a web site or an operating system.

22. The method of claim 20 wherein the image capturing device is a CCD camera.

23. The method of claim 20 wherein the information is personal information associated with the consumer entity.

24. The method of claim 20 wherein the identifier is a bar code.

25. The method of claim 20 wherein the identifier is a facial expression.

26. The method of claim 20 wherein the identifier is at least one finger print.

27. The method of claim 20 wherein the processed image is video information.

28. The method of claim 27 wherein the video information is provided through a cable network.

29. The method of claim 20 wherein the storing is provided on one or more mass storage device coupled to the world wide network of computers.

30. The method of claim 20 wherein the consumer entity is a human being.

31. The method of claim 20 wherein the processed image is a personal image of the consumer entity.

32. The method of claim 20 wherein the forming further associates a consumer advertisement with the processed image and the personalized template.

33. The method of claim 20 wherein the information is provided into a survey for the consumer entity.

34. The method of claim 20 further comprising transferring the campaign to the image capturing device.

35. A system for providing custom processing of one or more images, the system comprising one or more computer memories, the one or more memories including:

one or more codes directed to determining a campaign associated with an event through an electronic interface, the electronic interface being coupled to a world wide network of computers;

one or more codes directed to receiving what information is to be provided for the campaign from a consumer entity;

one or more codes directed to identifying a template for the campaign, the template being associated with the event;

one or more codes directed to forming the campaign including the template;

one or more codes directed to receiving a captured digital image of a consumer entity using an image capturing device for the campaign at the event;

one or more codes directed to associating an identifier with the image of the consumer entity;

one or more codes directed to requesting information associated with the campaign for the consumer entity;

one or more codes directed to receiving the information associated with the campaign for the consumer entity and associating the information with the digital image of the consumer entity;

one or more codes directed to storing the image of the consumer entity, identifier, and information associated with the consumer entity;

one or more codes directed to processing the image with a portion of template information according to the template;

one or more codes directed to deriving a custom theme based upon at least a portion of the information associated with the campaign for the consumer entity;

one or more codes directed to forming a directed advertisement comprising the processed image and the custom theme; and

one or more codes directed to outputting the directed advertisement comprising the processed image and the custom theme to the consumer entity.

36. The system of claim 35 wherein the electronic interface is selected from a web site or an operating system.

37. The system of claim 35 wherein the image capturing device is a CCD camera.

38. The system of claim 35 wherein the information is personal information associated with the consumer entity.

39. The system of claim 35 wherein the identifier is a bar code.

40. The system of claim 35 wherein the identifier is a facial expression.

41. The system of claim 35 wherein the identifier is at least one finger print.

42. The system of claim 35 wherein the consumer entity is a human being.

43. The system of claim 35 wherein the processed image is a personal image of the consumer entity.

44. The system of claim 35 wherein the information is provided into a survey for the consumer entity.

45. The system of claim 35 further comprising one or more codes directed to transferring the campaign to the image capturing device.

46. In a marketing campaign for a first entity where at least one campaign. ambassador obtains one or more images of one or more potential customers at a first setting, the one or more images being used to attract the one or more potential customers communicate with the first entity to obtain the one or more images, a system for obtaining and identifying the one or more images comprising:

a campaigning device being configured to store campaign information associated with the first setting, the campaigning device including an electronic interface, the electronic interface being connected to a network;

an image capturing device being coupled to the campaigning device, the campaigning device being configured to store the one or more images;

an input device being coupled to the campaign device, the input device being configured to receive at least one input;

a storage device being configured to store the one or more images;

wherein;

the one or more images are associated with the at least one input by the campaigning device.

47. The system of claim 46 wherein the image capture device is a digital camera.

48. The system of claim 46 wherein the input device is a bar code scanner.

49. The system of claim46 wherein campaigning device is a portable computer.

50. The system of claim 46 wherein the network is a wide area network.

51. The system of claim 46 wherein campaigning device is a portable digital assistant.

52. The system of claim 46 furthering comprising a display being configured to show the one or more images.